Content marketing is an umbrella term to all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. …
Content marketing is an umbrella term to all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.
In today’s world of SEO, content is the king and content is anything that is public and shareable. This includes blogs, whitepapers and articles, videos and podcasts, webpage content, press releases, presentations and more. A strong content marketing campaign is important for every business and website, regardless of industry. Producing great content is not only useful for SEO, but also helps with brand building and is the substance of any social media marketing campaign.
Many companies struggle with content creation. Have you found your content marketing has been put on hold because of one of these reasons?
• You don’t know what to write about.
• You don’t know how to leverage your content online.
• Your staff doesn’t have time to spare for content creation.
• You’re not comfortable with writing ability.
Marketers may use content marketing as a means of achieving a variety of business goals. Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.