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Combine the Magic of SEO and SMO to capture leads
 

Combine the Magic of SEO and SMO to capture leads

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    Combine the Magic of SEO and SMO to capture leads Combine the Magic of SEO and SMO to capture leads Presentation Transcript

    • Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads Hardy Alexander, General Manager Regalix India May 18th, 2010 Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 1
    • Presenter: Hardy Alexander General Manager, Regalix India Over 18 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing Vast experience of Business Development across global markets, especially with start up projects Currently responsible for managing the Bangalore branch office as a profit center Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 2
    • Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 3
    • Combine the Magic – SEO & SMM Inbound Marketing for Growing Leads Search Engine Optimization and Lead Generation Leveraging Social Media for Lead Generation Combining Benefits of SEO & SMM About Regalix Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 4
    • Increase Leads by Increasing Google Indexed Pages Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 5
    • Acquire More Leads by Ranking in Google’s Top 100 Search Results Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 6
    • Marketers With Blogs Generate More Leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 7
    • Increase Leads by Using Twitter & Growing Followers Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 8
    • What Does This Mean for You as Marketers? Google Indexed Publishing & Using Twitter & Pages & Ranking Growing Blog Growing Followers • Build Page • Grow Indexed • Build Volume pages Relationships • Page • Increase number • Enhance Optimization of KWs Relationships • Generate • Increase your inbound links presence in • Increase repeat Google visitors Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com, March 2010 9
    • Combine the Magic – SEO & SMM Inbound Marketing for Growing Leads Search Engine Optimization and Lead Generation Leveraging Social Media for Lead Generation Combining Benefits of SEO & SMM About Regalix Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 10
    • Search Engine Optimization and Lead Generation "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.” - Wikipedia.org o Online lead generation starts by generating traffic to your content o Generate high quality and/or free leads o Enhance your credibility by getting your content to rank high on the search engines Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 11
    • Optimizing Your Web Site for the Search Engines On-Page Optimization Off-Page Optimization Keyword Density Building Backlinks Page Title Header Tags Internal Linking Structure Keywords at the top of the page Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 12
    • Combine the Magic – SEO & SMM Inbound Marketing for Growing Leads Search Engine Optimization and Lead Generation Leveraging Social Media for Lead Generation Combining Benefits of SEO & SMM About Regalix Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 13
    • Example: BreakingPoint Systems Company: Resiliency Testing for Next RESULTS Generation Networks & Devices, Austin Texas 155% increase in unique Web visitors Situation: Limited Budget | Target audience of Leads by Source: Security & QA, hated being ‘marketed to’. 55% inbound Web 23% trade shows Six Steps to Develop Social Media Strategy & 20% Email Measure it: Create Blog to start & join online conversation Marketing-influenced pipeline by source: Establish Twitter Account 75% inbound Web Create LinkedIn Group 17% Email Modify press release strategy for blogger 4% trade shows coverage Promote Social Media channels on company website and in email signatures Measure growth of Social Media accounts and web traffic “After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint © 2006 Confidential | intelligent marketing & technology solutions Source: http://jeffbullas.com/ , Jan 2010 14
    • Leveraging Social Media for Lead Generation Listen first Set clear goals Add value to online conversations Empower employees Paid & Organic search Corporate website relevant to sales process Broaden digital footprint Use Twitter as a business tool Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: http://blog.ogilvypr.com/ , Mar10 15
    • Combine the Magic – SEO & SMM Inbound Marketing for Growing Leads Search Engine Optimization and Lead Generation Leveraging Social Media for Lead Generation Combining Benefits of SEO & SMM About Regalix Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 16
    • SEO Benefits of Social Media Marketing Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 17
    • Combine the Magic – SEO & SMM Inbound Marketing for Growing Leads Search Engine Optimization and Lead Generation Leveraging Social Media for Lead Generation Combining Benefits of SEO & SMM About Regalix Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 18
    • About Regalix Full-Service: Digital Marketing & Technology Talent: Leadership, Advisory, 150+ Team Customers: Fortune 500 and Venture-Backed Verticals: Retail, Hi-Tech., Finance, Healthcare Global: HQ in Silicon Valley, 4 Offices Recognition: Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 19
    • Domain Expertise UCLA xignite ICICI BANK Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 20
    • Regalix Social Media Jump Start Plan If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: bfarnell@regalix-inc.com Service Contact Our marketing practitioners will analyze your Please contact: current marketing program and business Namrata Kumar model, and give you a comprehensive social namrata@regalix-inc.com media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 21
    • Thank You US Bangalore New Delhi Chandigarh 3000 Bridge Parkway, 2nd Floor, Zam Zam Centre B-56, Sector 4 415, Sec 8 Suite 101, Redwood #26, Infantry Road Noida 201 301 Panchkula 134109 Shores Bangalore 560 001 India India CA 94065, USA India Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions 22