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Analytics For Social Media Marketing
 

Analytics For Social Media Marketing

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Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be ...

Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?

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  • Twellow is an online directory of Twitter users that are arranged into various categories. It allows you to find people with similar interests who you can follow and interact with. Tweet volume shows you how often a keyword is mentioned on Twitter. We can use it to understand how powerful our competitors are on Twitter.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • Co Tweet is a very popular Twitter Management tool that many businesses use. It’s most useful feature is that many accounts can be managed through one login and multiple accounts can post through the same login. When there are quite a few people managing a brand on Twitter this comes in handy. Trends can also be monitored through this tool. It would give you an idea of what’s the buzz on Twitter at that point of time. Click tracking tracks the number of clicks a link you posted received. It indicates the reach of your message and helps you understand how compelling your message was.
  • We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  • We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  • We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.
  • We now move on to Analytical tools. From a marketing perspective, Twitter Analyzer would help you understand how effective your Twitter campaign is. So information on the percentage of total msgs retweeted would explain how popular your profile is. For instance, a low percentage could initiate the need for a change in the Twitter strategy and an increase in engagement. The tool also showcases metrics like readers reach and daily tweet trend. The daily tweet graph shows you the number of tweets posted each day and this is useful for competitor analysis.

Analytics For Social Media Marketing Analytics For Social Media Marketing Presentation Transcript