Presenter
Name:
Gavi Zeitlin Date: April/ 30/2014
Email Marketing Automation:
How any business can automate lead generatio...
#EmailAutomation
Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questi...
#EmailAutomation
About the Presenter
 A digital marketing consultant with more then 7 years of experience in
direct respo...
#EmailAutomation
About Regalix
 An award-winning Co-Innovation company that leverages technology and
marketing to help co...
#EmailAutomation
Free Downloads
Gavi Zeitlin
Bestselling Author & Digital
Marketing Consultant
Download Now
#EmailAutomation
What you will get from this presentation
• How to structure your website to capture leads.
• How to turn ...
#EmailAutomation
What is Marketing Automation?
“Marketing systems which are set up to
automatically send relevant messages...
#EmailAutomation
Marketing Automation Example
Website with no lead
capture
Comes to site Doesn’t find
anything of
interest...
#EmailAutomation
Website with lead
capture
Comes to site
Downloads
free relevant
information in
exchange for
an email
addr...
#EmailAutomation
Direct Marketing with Email
• Extremely high ROI
– Traditional advertising 1:2 ROI
– Email Marketing, up ...
#EmailAutomation
Buyers Triangle
#EmailAutomation
Structuring Your Website for Lead Capture
• Mindset shift
– Your website is not an online brochure. It ha...
#EmailAutomation
Stages of the Marketing Cycle
• Attracting Prospects
• Lead capture
• Product/Service education
• Sale
• ...
#EmailAutomation
Website Sales Structure
Headline: Designed to grab the visitors interest
Copy on the site should be pain/...
#EmailAutomation
Logo/Nav BarLogo/Nav Bar
This website will solve all of your problems!
Lorem ipsm dolorsit ametLorem ipsm...
#EmailAutomation
#EmailAutomation
#EmailAutomation
ABS Company Presents
The Ultimate Guide to Increasing Leads from
Your Website
No
I have enough leads. I d...
#EmailAutomation
Offering a Lead Magnet
Types of value
– White paper/reports
– Pricing information
– Spec sheets
– Tips an...
#EmailAutomation
The Secret to Closing
• Follow up “drip” emails
– Being helpful vs. selling
– Goal is to address objectio...
#EmailAutomation
3 Key Metrics to Focus on
1. Open rate
– For all emails
2. Click-through
3. Conversion Rate
Test everythi...
#EmailAutomation
Recap
• Email marketing - up to a 1:42 dollar ROI.
• Approaching your website to generate leads and sales...
#EmailAutomation
References
• Book: Email Marketing Automation – E-book available on
Amazon
• Bounce Exchange www.bounceex...
#EmailAutomation
Call to Action
• Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix
• Put up an e...
#EmailAutomation
 Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on
Tuesday, May 20, 201...
#EmailAutomation
Get in Touch
 If you have any questions about this webinar please feel free to get in touch with us at
m...
Upcoming SlideShare
Loading in …5
×

"Accelerate Sales With Marketing Automation" by Gavi Zeitlin

503 views

Published on

"Accelerate Sales With Marketing Automation":

At this webinar, Gavi Zeitlin, digital marketing consultant and bestselling author of "Email Marketing Automation", discussed:

• Use and abuse of Email Marketing Automation
• Understanding your market & your potential customer
• Techniques for setting up your lead capture funnel
• Practical steps for developing an automated lead generation system on your website
• Using content to elicit immediate response to your emails

View the webinar here http://bit.ly/RegWebGV

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
503
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

"Accelerate Sales With Marketing Automation" by Gavi Zeitlin

  1. 1. Presenter Name: Gavi Zeitlin Date: April/ 30/2014 Email Marketing Automation: How any business can automate lead generation and sales on their website Hashtag: #EmailAutomation
  2. 2. #EmailAutomation Housekeeping Unmute computer speakers Slides and recording distributed via email afterwards Submit questions via the Q&A panel through Go-to-Webinar Hashtag: #EmailAutomation
  3. 3. #EmailAutomation About the Presenter  A digital marketing consultant with more then 7 years of experience in direct response marketing  The author of the #1 best selling book “Email Marketing Automation”  His email and content strategies have generated millions of dollars for the companies that he's worked for  He’s been an integral part to building a startup that was recently acquired by a Fortune 200 company Gavi Zeitlin Bestselling Author & Digital Marketing Consultant
  4. 4. #EmailAutomation About Regalix  An award-winning Co-Innovation company that leverages technology and marketing to help companies grow.  Forefront of Innovation o Digital Marketing Services o Technology Enabled Services o Regalix Labs  Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team  Fortune 500 and Venture Backed Customers (B2B and B2C)  Global Operations: HQ in Silicon Valley, 2 Offices  Industry Recognition
  5. 5. #EmailAutomation Free Downloads Gavi Zeitlin Bestselling Author & Digital Marketing Consultant Download Now
  6. 6. #EmailAutomation What you will get from this presentation • How to structure your website to capture leads. • How to turn those leads into customers. • How to utilize the “Buyers Triangle” with marketing automation to capture up to 67% of new buyers in your market. • The 3 key metrics to focus on to sharpen your lead generation machine.
  7. 7. #EmailAutomation What is Marketing Automation? “Marketing systems which are set up to automatically send relevant messages to prospects and customers depending on what stage they’re at in the buying process.”
  8. 8. #EmailAutomation Marketing Automation Example Website with no lead capture Comes to site Doesn’t find anything of interest/is pulled away from the computer/isn’t ready to buyLeaves siteMissed opportunity
  9. 9. #EmailAutomation Website with lead capture Comes to site Downloads free relevant information in exchange for an email address Marketing automation system sends Dave additional information about the product/service Dave Dave, after having all of his objections addressed is ready to purchase. Dave buys
  10. 10. #EmailAutomation Direct Marketing with Email • Extremely high ROI – Traditional advertising 1:2 ROI – Email Marketing, up to 1:42 ROI (What Counts) • Very personal – most people communicate via email with their close friends • Can be entirely automated
  11. 11. #EmailAutomation Buyers Triangle
  12. 12. #EmailAutomation Structuring Your Website for Lead Capture • Mindset shift – Your website is not an online brochure. It has the potential to be your top salesman, who works 24/7 for free.
  13. 13. #EmailAutomation Stages of the Marketing Cycle • Attracting Prospects • Lead capture • Product/Service education • Sale • Follow up • Up selling and cross-selling
  14. 14. #EmailAutomation Website Sales Structure Headline: Designed to grab the visitors interest Copy on the site should be pain/problem oriented with the goal of offering information for an email address Off-site, the emails build the relationship and encourage more questions Overcome all objections to lead to the sale
  15. 15. #EmailAutomation Logo/Nav BarLogo/Nav Bar This website will solve all of your problems! Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet This website will solve all of your problems! Lorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit ametLorem ipsm dolorsitLorem ipsm dolorsit ametLorem ipsm dolorsit amet Lorem ipsm dolorsit ametLorem ipsm dolorsit amet The 5 most dangerous trends facing lawyers in today's changing market. Download your free report: Name:________ Email:________ The 5 most dangerous trends facing lawyers in today's changing market. Download your free report: Name:________ Email:________ The 5 most dangerous trends facing lawyers in today's changing market. Download your free report: Name:__________ Email:__________ The 5 most dangerous trends facing lawyers in today's changing market. Download your free report: Name:__________ Email:__________
  16. 16. #EmailAutomation
  17. 17. #EmailAutomation
  18. 18. #EmailAutomation ABS Company Presents The Ultimate Guide to Increasing Leads from Your Website No I have enough leads. I don’t need more business. No I have enough leads. I don’t need more business. YES! Send me my free guide YES! Send me my free guide Bounce Exchange
  19. 19. #EmailAutomation Offering a Lead Magnet Types of value – White paper/reports – Pricing information – Spec sheets – Tips and guides • End with a call to action. The goal is to give something that will help with the decision- making process.
  20. 20. #EmailAutomation The Secret to Closing • Follow up “drip” emails – Being helpful vs. selling – Goal is to address objections and educate – Each email must contain direct CTA – Qualifying leads – Up to an increase of 451% in qualified leads (average 337%)
  21. 21. #EmailAutomation 3 Key Metrics to Focus on 1. Open rate – For all emails 2. Click-through 3. Conversion Rate Test everything!
  22. 22. #EmailAutomation Recap • Email marketing - up to a 1:42 dollar ROI. • Approaching your website to generate leads and sales. • Sales structure of a website. • Mindset shift from “online brochure” to a website that sells. • How using the Buyer’s Triangle you can carve out more market share – up to 67% of new customers.
  23. 23. #EmailAutomation References • Book: Email Marketing Automation – E-book available on Amazon • Bounce Exchange www.bounceexchange.com • Ontaport http://gavizeitlin.com/ontraport • Aweber http://gavizeitlin.com/aweber
  24. 24. #EmailAutomation Call to Action • Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix • Put up an email capture – Today! • Consultations: Gavi@GaviZeitlin.com
  25. 25. #EmailAutomation  Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on Tuesday, May 20, 2014, 1:00PM ET/10:00AM PT  Speakers Mani Iyer, CEO & Founder, Lasse Rouhiainen Kwanzoo Inc Author, Speaker, Trainer  Visit our page http://bit.ly/1iFUbDm to explore more on Video Marketing  Also visit http://bit.ly/1fFhmeb to read more on Marketing Automation 25
  26. 26. #EmailAutomation Get in Touch  If you have any questions about this webinar please feel free to get in touch with us at marketing@regalix-inc.com  For more information on Regalix visit: www.regalix.com  For more information on Gavi Zeitlin visit: http://gavizeitlin.com/regalix/ 26

×