Investor
Presentation 1
The Global Launch of the first
Consumer-centric Home Fashion
Licensing Idea
January 2008
Investor
Presentation 2
Contents
1. Introduction
2. Why Project Starshop?
3. What’s in it for you?
4. Starshop Organizatio...
Investor
Presentation 3
Introduction
• We are here to present a business plan: PROJECT STARSHOP
• We have outlined our str...
Investor
Presentation 4
Starshop’s Business Proposition
Starshop is a home-fashion / lifestyle concept
inspired by a Europ...
Investor
Presentation 5
Founding partners for Project Starshop
Charles Schlaeppi
Chairman and
Chief Executive
Officer
John...
Investor
Presentation 10
Vision Statement
“We aspire to be the United State’s and ultimately, the
world’s most stylish and...
Investor
Presentation 11
Code is a multi-cultural team of branding professionals
with experience in building global lifest...
Investor
Presentation 12
Code’s commitment to Project Starshop
“Starshop is a rare opportunity: one that promises to re-
d...
Investor
Presentation 13
Contents
1. Introduction
2. Why Project Starshop?
A. Market opportunity
B. Project Starshop Conce...
Investor
Presentation 14
Source: Furniture Trends for the 21st
Century, USA Today March 2000
Americans need a refuge from ...
Investor
Presentation 15
Sources: Furniture Trends for the 21st
Century, USA Today March 2000 www.furniturestyle.com; Tren...
Investor
Presentation 16
Emotional connection key to long-term recognition and
success
“Human beings are powered by emotio...
Investor
Presentation 17
Source: Euromonitor Country Sector Briefing, Home Furnishings, USA, 2007
Datamonitor United State...
Investor
Presentation 18
Source: Euromonitor Country Sector Briefing, Home Furnishings, USA, 2007
Datamonitor United State...
Investor
Presentation 19
Source: Bob Benson, Trends in Furniture, 2006, Founder, www.kitchen-furniture.info
Key trends: Ch...
Investor
Presentation 20
A snapshot of US home furnishings retail landscape
Investor
Presentation 21
However all in all, an overview of competitor brands reveals generic
descriptors, lack of differe...
Investor
Presentation 22
Differences between what consumers want and what
furniture brands are offering could be one of th...
Investor
Presentation 24
Learning from the fashion category that is rich with emotional
meaning
The vast majority of the p...
Investor
Presentation 25
‘In celebrating fashion,
we celebrate our culture;
we celebrate our spirit;
we celebrate ourselve...
Investor
Presentation 26
The hospitality category has already learnt this: no
longer provides mere accommodation, but now
...
Investor
Presentation 34
The accessibility of fashion: Price is irrelevant to style
Sharon Stone wearing a
GAP t-shirt wit...
Investor
Presentation 35
‘Fashion has created a
vast potpourri of styles
from which to select.
Refreshingly, this gives a
...
Investor
Presentation 36
Consumers are inspired by different cultural identities
John Galliano of Christian
Dior often com...
Investor
Presentation 40
Starshop, inspired by fashion,
reaching for differentiation
through emotional connection with con...
Investor
Presentation 41
Target market
Target Segments Profile Reference brands
Projected global
perspective
Post baby Boo...
Investor
Presentation 42
The emotional profile of our target segments: “Resolver”
• Consciously desires self-
growth. Acce...
Investor
Presentation 43
Investor
Presentation 44
Investor
Presentation 45
Investor
Presentation 46
Investor
Presentation 47
Investor
Presentation 48
Investor
Presentation 49
Investor
Presentation 50
Investor
Presentation 51
Investor
Presentation 52
Re-contextualising colours, textures and forms, drawing inspiration, design and styles from the
e...
Investor
Presentation 53
Fashion-inspired
Living big means a world-view that is
open to change.
Seeking inspiration from t...
Investor
Presentation 54
Eclecticism
Living big is less about
tradition and conformity,
but about discovery and
freedom of...
Investor
Presentation 55
Innovative ideas
Living big means daring to try
something different.
Borrowing materials from the...
Investor
Presentation 56
Imagination
Living big is about daring to
dream.
The painted plant is an
extension of a real-life...
Investor
Presentation 63
The spirit of “Living Big” is expressed through our “moods”
to capture the trade’s business & con...
Investor
Presentation 71
Target : 40% of the market, largely in the mid-high segment, aptly
called the “New Luxury” segmen...
Investor
Presentation 72
Goal & Objective
Our ultimate goal will be to have approximately 75 to
100 free standing retail s...
Investor
Presentation 73
A&P Activities – illustrative ideas focus on ‘guerilla
marketing’ activity : high potential impac...
Investor
Presentation 74
Illustrative ideas leverage the visual language of the
products and activate the idea of ‘living ...
Investor
Presentation 76
To be inserted by the Starshop team
1. Distribution
2. Franchise System and Support
3. E-Commerce
Investor
Presentation 77
Financial
• Financial Objectives
• To achieve a Revenue of US$ 88,813 Mio by Year 5
• To achieve ...
Investor
Presentation 78
Financials
• Assumptions
• To have 51 Retail Stores by Year 5
• Store Revenue based on US$ 400 pe...
Investor
Presentation 79
Financials
• Profit and Loss 5 Year Forecast
• To show the summary sheet only for the period of 5...
Investor
Presentation 80
Financials
• Cash Flow 5 Year Forecast
• To show the summary sheet only for the 5 year
period inc...
Investor
Presentation 81
Financials
• Capex Plans
• To show the Capex breakdown in the CF summary
sheet over the 5 years p...
Investor
Presentation 82
Financials
• Cash Requirements and Timing
• Based on the Cash Flow, to show the capital that
need...
Investor
Presentation 83
Financials
• Pay Back / ROI
• To have two slides, i.e. one that is targeted at
furniture manufact...
Investor
Presentation 84
Financials
• Pay Back / ROI
• To have two slides, i.e. one that is targeted at
furniture manufact...
Investor
Presentation 85
Financials
• Share Value/Share Holdings
• Share Value will be 10 $ per share initially
• A total ...
Investor
Presentation 86
eCommerce – Key component to our success
Investor
Presentation 87
Contents
1. Introduction
2. Why Project Starshop?
3. What’s in it for you?
4. Starshop Organizati...
Investor
Presentation 88
Insert benefits for investors
Investor
Presentation 89
Contents
1. Introduction
2. Why Project Starshop?
3. What’s in it for you?
4. Starshop Organizati...
Investor
Presentation 90
Initial Organization
Charles Schlaeppi
Chairman, CEO
Johne Albanese
President, COO
Reg Anderson
V...
Investor
Presentation 91
Organization @ 18 Months
Charles Schlaeppi
Chairman, CEO
Johne Albanese
President, COO
Reg Anders...
Investor
Presentation 94
Supporting services for retail licensees
• Real estate location assistance
• Complete interior de...
Investor
Presentation 95
Contents
1. Introduction
2. Why Project Starshop?
3. What’s in it for you?
4. Starshop Organizati...
Investor
Presentation 96
Financial Information – to be inserted by Starshop team
Investor
Presentation 97
Contents
1. Introduction
2. Why Project Starshop?
3. What’s in it for you?
4. Stashop Organizatio...
Investor
Presentation 98
Insert slides for timing and next steps
Investor
Presentation 99
THANK YOU
Upcoming SlideShare
Loading in...5
×

Project Starshop 16.01.08 Ppt

1,780

Published on

Specialty store designed to capture the idea of Living Big, in smaller spaces...the new Furniture & Home Decor Store of 2011.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,780
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
80
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Singapore-based strategic branding company
    Founding partners having a combination of 30 years experience
    Building strong brands in the furniture, hospitality, luxury goods and service sectors
    Believe that brands become powerful when connected to cultural and emotional forces and meanings
  • Furniture is no longer about functional utility
    Just like how fashion has evolved, furniture has become a tool of personal expressions and identity
  • It’s not just the industry that’s changing, but also the consumers
    Gen Y will in a short time be the growth driver for the home furnishings industry
    Much more informed, much more savvy and much more exposed.
  • Consumers are paying premium not just for functional quality and attributes, but for the emotional benefits, experiences and associations.
  • They are all describing their products and offerings in a similar fashion
    A potential source of differentiation is where we get our inspiration from (we need to go beyond world-inspired)
  • Fashion brands are powerful story-tellers
  • Fashion is inherently about expressing one’s identity, culture and ideals
    Globalization has been said to suppress “local cultures” and leading to uniform trends in fashion across the world, but is also said to promote new and complex identities
  • Boutique hotels like Ian Schrager’s hotels
    W hotels
    Aman Resorts
    Hempel
  • Target’s collaboration with celebrities and designer brands
  • There is no longer standard terminology or categories that define styles
  • While Gen X and Y are increasing in importance, currently post baby boomers still make the larger part of spending
  • Established findings well-documented in psychology publications and journals
  • The following slides are not showing you specific visuals of our products/services or advertising
    They are concept boards to capture what the brand will mean to consumers
  • This and the following slides aim to provide an idea of how the ‘living big’ concept might appear like in terms of products and retail merchandising / experience
    The visuals are illustrative in nature.
    They are not intended to be actual furniture designs or retail environments.
    Their role is to convey a feeling, an emotion.
  • Inspired by long-standing French sensibilities for elegance and appreciation for arts and heritage.
    A celebration of French elegance by balancing ornate details and antique finishings with fresher hues.
  • Infusing fresh energies into yesterday’s beauty
    Just like the color black and white, just like how we all remember Jackie Kennedy looked like, New Classic is a style that never goes out of trend
  • Live the balmy Mediterranean lifestyle anywhere in the world
    Richly characterized by warm tones and textures of wood, fabric and leather
  • A space that speaks of being at ease, being comfortable with who you are
    Just like your well-worn jeans, Warehouse Loft is an open, fluid and flexible ambience – a personal space of informality and ease – one that mirrors you and your life stories.
  • Interplay of seemingly contrasting patterns, colors and shapes that invoke a sense of aesthetic adventure and vibrancy
    Each piece has its own story and inspiration that add layers and textures to your living space
  • Bringing to life every girl’s dream of living like a princess.
    Elegant pieces of furniture in fresh colors allows you to live that childhood dream of becoming a princess, complete with that touch of glamor.
  • The mood for individuals that celebrates the idea of quality above quantity.
    Finesse in details and quality construction for those with discerning eye and taste.
  • Low-cost innovative marketing
    Drive awareness, arouse curiosity, engage in a manner that is non-traditional for furniture brands
    Installation arts, large displays, outdoor events, consumer engagements, traveling exhibitions
    Collaborative approach with consumers
    Engaging inspiring creative individuals to co-produce/co-design products for charity fund-raising
    Cause marketing with relevant causes: celebrate life, e.g. the movie Pay It Forward
    Web-based exposures: blogs, global culture, designs, popular cultures, personal expressions…
  • Project Starshop 16.01.08 Ppt

    1. 1. Investor Presentation 1 The Global Launch of the first Consumer-centric Home Fashion Licensing Idea January 2008
    2. 2. Investor Presentation 2 Contents 1. Introduction 2. Why Project Starshop? 3. What’s in it for you? 4. Starshop Organization 5. Financial Information 6. Timing and Next Steps “…feeling and sensuality, mood and emotion are the things that matter most in our relationship with buildings and interiors…” ILSE CRAWFORD, author, editor, designer and teacher Quoted in Vogue Living Australia Nov/Dec 2007
    3. 3. Investor Presentation 3 Introduction • We are here to present a business plan: PROJECT STARSHOP • We have outlined our strategies and thoughts regarding the development and implementation of the PROJECT STARSHOP concept for a global launch of this concept with a particular focus initially in the United States. • The United States market presents us with a perfect green field as there really is no branded place such as PROJECT STARSHOP in this market today. Because of this, we are very excited and confident that PROJECT STARSHOP will become one of the America’s preeminent home fashion retailers within five years. 3
    4. 4. Investor Presentation 4 Starshop’s Business Proposition Starshop is a home-fashion / lifestyle concept inspired by a European perspective of global style expressed emotionally through home furnishings & accessories focused on unique colour, texture and fabric combinations showcasing a variety of moods. Initially distributed through primary & secondary US markets and located at upscale lifestyle centres. The concept will be emotionally showcased by creatively designed retail [and online] environments and supported by a significant e-commerce capability.
    5. 5. Investor Presentation 5 Founding partners for Project Starshop Charles Schlaeppi Chairman and Chief Executive Officer Johne Albanese President and Chief Operating Officer Reg Anderson Vice-President, Retail Operations and Store Development Stephanie Sink Vice-President, Merchandising and Product Styling
    6. 6. Investor Presentation 10 Vision Statement “We aspire to be the United State’s and ultimately, the world’s most stylish and innovative home fashion destination by providing superior product selection, unique and eclectic styling ideas, and an environment that gives consumers permission to create their own sense of who they are inside their homes. Through such, we will provide superior sales and profit growth for our stakeholders.”
    7. 7. Investor Presentation 11 Code is a multi-cultural team of branding professionals with experience in building global lifestyle brands
    8. 8. Investor Presentation 12 Code’s commitment to Project Starshop “Starshop is a rare opportunity: one that promises to re- define a category by infusing the powerful cultural influence and emotional pervasiveness of the world of fashion into home furnishings and accessories. We at Code see this opportunity in terms of creating a breakthrough brand idea. We believe it’s attractive enough to take an equity stake and engage in partnership to help build this brand. We’re truly excited to be part of the Starshop initiative and are committed to bringing this brand to life.” Nic Paul & Dominic Mason [Partners] CODE Branding & Design
    9. 9. Investor Presentation 13 Contents 1. Introduction 2. Why Project Starshop? A. Market opportunity B. Project Starshop Concept 3. What’s in it for you? 4. Starshop Organization 5. Financial Information 6. Timing and Next Steps “…to be the United State’s and ultimately, the world’s most stylish and innovative home fashion destination…” OUR VISION
    10. 10. Investor Presentation 14 Source: Furniture Trends for the 21st Century, USA Today March 2000 Americans need a refuge from the pressures and stress of their complicated lives and are spending more time at home because that's where we feel secure and comfortable. As a result, we are taking extra time to make our homes places where we are happy to live and entertain.” - Catherine Bailley Dunne Author, Interior Designing for All Five Senses
    11. 11. Investor Presentation 15 Sources: Furniture Trends for the 21st Century, USA Today March 2000 www.furniturestyle.com; Trend Watch; Bob Benson, Trends in Furniture, 2006, Founder, www.kitchen-furniture.info Key trends: consumers look to home as an expression and extension of who they are and their lives • People are looking for a personal connection with their home products. They want a product that looks as though human hands have touched it and have “stories” to tell. • The furnishings in our homes are becoming ‘collections of our lives.' • Today's trend about furniture is a simple one. The desire of “being yourself” has taken dominance over being purely driven by fickle trends. If you like it, buy it. If you don't, don't buy it.
    12. 12. Investor Presentation 16 Emotional connection key to long-term recognition and success “Human beings are powered by emotion, not by reason. […]The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions” Kevin Roberts, CEO Worldwide, Saatchi and Saatchi
    13. 13. Investor Presentation 17 Source: Euromonitor Country Sector Briefing, Home Furnishings, USA, 2007 Datamonitor United States Home Furnishings, 2004 Key trends: Fashion and furniture are no longer separate • Analysts believe that products in fashionable colors and textures are essential to reach women with high spending power as they keep up with fashion trends. • Fashionable home colors of the new millennium will continue to be those that are in sync with what are being displayed on catwalk runways.
    14. 14. Investor Presentation 18 Source: Euromonitor Country Sector Briefing, Home Furnishings, USA, 2007 Datamonitor United States Home Furnishings, 2004 Key trends: Exposure to multiple cultures is part of Gen Y’s lifestyle • Younger consumers (Gen Y) are gaining importance. • The most successful companies will be those that offer products and a buying experience that meet the needs of this group that grew up in a multi-cultural America.
    15. 15. Investor Presentation 19 Source: Bob Benson, Trends in Furniture, 2006, Founder, www.kitchen-furniture.info Key trends: Changing definition of luxury and indulgence • Luxury used to be defined by degree of opulence and decadence. They may be appealing, but they are losing traction. • Nowadays, consumers are paying not only for craftsmanship and quality, but maybe more importantly, for experiences and a sense of adventure as part of the benefits they expect from brands.
    16. 16. Investor Presentation 20 A snapshot of US home furnishings retail landscape
    17. 17. Investor Presentation 21 However all in all, an overview of competitor brands reveals generic descriptors, lack of differentiation and emotional connection Brand Themes Collection s Inspiration Sub- Brands Initiatives Others Primary Secondary Robb& Stucky Contemporary Elegance Affluence & Luxury Contemporary, Relaxed & Gracious Luxury & Fashion Interior Design Kitchen Aid centers Room & Board Contemporary Minimalism Clean, Classic, Simple No discount policy Roche Bobois French Style & Design Creativity Contemporary, Travel, Provincial French Mediterranean Natuzzi Italian Style & Design Contemporary Minimalist Italian Mediterranean Ethan Allen Contemporary Elegance, Classic Beautiful Living Interior Decoration & Consultation Linge Roset Creativity & Beauty Wit Art & Design Bo Concept Urban Chic Minimalist Crate & Barrel Contemporary + Simple & Twist No-frills Trends & world inspired CB2, Land Of Nod Thomasville Craftsmanship & Heritage Classic Elegance Style & film icons Tips on home furnishing Flamant Casual Elegance, Nostalgia Discrete Luxury Old-world sophistication Pottery Barn Warm, Cosy, Well-Appointedth Timelessness Pottery Bard Kids Ideas for interiors Kreiss Exclusive Family Ranges named after places World inspired, Classic Styling Ask Michael Kreiss Baker Enduring Style Craftsmanship, Heritage Ralph Lauren Class, Opulence Elegance St. Germain, Noble Estate, Modern Chairman Lifestyle [RL] & Fashion
    18. 18. Investor Presentation 22 Differences between what consumers want and what furniture brands are offering could be one of the reason for the conservative growth of 4% per annum Source: Euromonitor Country Sector Briefing, Home Furnishings, USA, 2007 million
    19. 19. Investor Presentation 24 Learning from the fashion category that is rich with emotional meaning The vast majority of the population consumes and shops with their mind and emotions. They look for a rational reason and then take an emotional decision. Before seeing something in detail, you have a sense of what it is. Before understanding, you feel. Hence the importance of a ‘story.’ Celebrity endorsements are successful because consumers already have a ‘history’ with the stars, and think of the brand as a personification of the star. Similarly the importance of designers behind the brands. John Galliano is as much a brand as Christian Dior – the house he designs for.
    20. 20. Investor Presentation 25 ‘In celebrating fashion, we celebrate our culture; we celebrate our spirit; we celebrate ourselves.’ National Geographic Fashion. Cathy Newman
    21. 21. Investor Presentation 26 The hospitality category has already learnt this: no longer provides mere accommodation, but now facilitates ‘storytelling’
    22. 22. Investor Presentation 34 The accessibility of fashion: Price is irrelevant to style Sharon Stone wearing a GAP t-shirt with Valentino and Armani at the Oscars heralded the idea that price is irrelevant to style Designers from Vera Wang to Isaac Mizrahi now introducing low-budget lines to accommodate more clients
    23. 23. Investor Presentation 35 ‘Fashion has created a vast potpourri of styles from which to select. Refreshingly, this gives a green light to the mixing of all kinds of garments: chain store, couture, secondhand, brand new, occupational and “ethnic.’ ‘The Fashion of Fashion’ - Valerie Mendez The accessibility of fashion gives birth to a myriad of individual expressions of style
    24. 24. Investor Presentation 36 Consumers are inspired by different cultural identities John Galliano of Christian Dior often combines cultures, using Arabic and Asian textiles to depict folk art in his clothes. Eastern-heritage designers like Anna Sui and Vivienne Tam are successful in the West, designing clothes with touches of Asia Consumers are becoming more well- traveled and their homes reflect their travel experiences
    25. 25. Investor Presentation 40 Starshop, inspired by fashion, reaching for differentiation through emotional connection with consumers
    26. 26. Investor Presentation 41 Target market Target Segments Profile Reference brands Projected global perspective Post baby Boomers Own home in the suburbs, 2 cars, full-time established professionals, teenage children Kreiss, Ethan Allen, Banana Republic, Thomasville, Natuzzi, Baker, Robb & Stucky, Brooks Brothers Aware of global affairs and issues. Probably have not traveled extensively, but take a broad outlook on life. Generation X Have an apartment, semi- detached house, young family, stable professionals, possibly working from home Banana Republic, Anthropologie, Room & Board, Pottery Barn, Z- Gallery, Ethan Allen, Ikea Informed perspective, possibly from a professional role Generation Y Fresh graduates, on the first step of their career, renting apartments, internet-savvy, avid magazine readers Crate & Barrel, Pottery Barn, Ikea, Gap, Abercrombie & Fitch Interested in humanity. Most likely to travel.
    27. 27. Investor Presentation 42 The emotional profile of our target segments: “Resolver” • Consciously desires self- growth. Accepts personal skills and competencies and uses them actively… is responsive to communities that provide opportunity for self-growth. (Cote & Levine) • Actively engage themselves in developing their identity, intellect & emotional maturity in their interests. • This involves learning about the world and going out in the world to actualize their abilities. • They yearn to grow, and desire to reach their potential.
    28. 28. Investor Presentation 43
    29. 29. Investor Presentation 44
    30. 30. Investor Presentation 45
    31. 31. Investor Presentation 46
    32. 32. Investor Presentation 47
    33. 33. Investor Presentation 48
    34. 34. Investor Presentation 49
    35. 35. Investor Presentation 50
    36. 36. Investor Presentation 51
    37. 37. Investor Presentation 52 Re-contextualising colours, textures and forms, drawing inspiration, design and styles from the emotionally-rich area of global fashion. The world of ‘living big’
    38. 38. Investor Presentation 53 Fashion-inspired Living big means a world-view that is open to change. Seeking inspiration from the world of fashion, as fashion itself seeks inspiration from the world. .
    39. 39. Investor Presentation 54 Eclecticism Living big is less about tradition and conformity, but about discovery and freedom of expression. Diverse influences co- exist in the same setting [e.g. elegance and informality].
    40. 40. Investor Presentation 55 Innovative ideas Living big means daring to try something different. Borrowing materials from the category of fashion (& beyond) to innovate and create a sense of adventure.
    41. 41. Investor Presentation 56 Imagination Living big is about daring to dream. The painted plant is an extension of a real-life plant on display in the retail environment. The same motif is extended as a pattern on products and accessories
    42. 42. Investor Presentation 63 The spirit of “Living Big” is expressed through our “moods” to capture the trade’s business & consumers’ imagination ‘Parisian’ ‘New Classic’ ‘Mediterranean Vineyard’ ‘Warehouse Loft’ ‘Bohemian’ ‘Spring Mist’ ‘Simple Chic’
    43. 43. Investor Presentation 71 Target : 40% of the market, largely in the mid-high segment, aptly called the “New Luxury” segment. High / Luxury Mid – Mid High Mass-Mid Starshop
    44. 44. Investor Presentation 72 Goal & Objective Our ultimate goal will be to have approximately 75 to 100 free standing retail stores, primarily under licensing arrangements with existing home furnishings retailers, as well as 125 to 200 in-store galleries by the end of calendar 2012. This will be accomplished by offering an excellent product (the concept itself), the very best employees on the corporate team, strong marketing efforts, healthy retail partners, and a very loyal consumer following.
    45. 45. Investor Presentation 73 A&P Activities – illustrative ideas focus on ‘guerilla marketing’ activity : high potential impact at low cost Public relations & media EnvironmentsEvents Rituals Merchandising Service Delivery Sponsoring a Cause Others
    46. 46. Investor Presentation 74 Illustrative ideas leverage the visual language of the products and activate the idea of ‘living big’ Creating inspirational displays from merchandise: amalgamating different accessories to form a typical object like a lampshade, for example. Using large- scale textiles as banners within a retail environment and in an outdoor environment like a street or for an event. Sponsoring a fleet of vehicles to target a retail or residential location, demonstrating high-impact visual assets. Creating a series of individually- designed pieces by celebrities for a auction at a charity fund raising event Bringing the brand into the world of high fashion. Limited edition fashion accessories using the textiles and materials from the Starshop range. Holding a fashion- related event like a catwalk show, again leveraging the styles and shapes from the product range
    47. 47. Investor Presentation 76 To be inserted by the Starshop team 1. Distribution 2. Franchise System and Support 3. E-Commerce
    48. 48. Investor Presentation 77 Financial • Financial Objectives • To achieve a Revenue of US$ 88,813 Mio by Year 5 • To achieve a NPBT of US$ 8,380 Mio by Year 5 • To achieve a return on Sales of 9.4 % by Year 5 • To be profitable in Year 2 • To be Cash Flow positive in Year 2
    49. 49. Investor Presentation 78 Financials • Assumptions • To have 51 Retail Stores by Year 5 • Store Revenue based on US$ 400 per sq.ft. to be achieved 6 months after store opening • 25 % of Store Sales will be accessories • E-commerce sales to account for 20 % of overall sales from Year 3 • Gross Profit Margins to decrease over 5 years due to lower margins for E- Commerce • Staff level to increase to16 gradually over 5 years • Most services to be outsourced, e.g. Accounting, Legal, IT support, Designers, Store Designer, E-Commerce, Website, Advertising • Credit Terms to Retailers: 30 days, E-Commerce to consumers: Credit Card • Credit Terms from Suppliers: 30 – 60 days • Starshop to share 50 % of investment into first 3 stores with additional investments into more stores in the following years • Depreciation over 3 years for all investments • Bad Debt Provision of US$ 1,075 Mio by Year 5 or 7.2 % of A/R’s
    50. 50. Investor Presentation 79 Financials • Profit and Loss 5 Year Forecast • To show the summary sheet only for the period of 5 years including the start up phase. • Total Sales • Total Cost of Sales • Gross Profit • Gross Profit Margin % • Expenses • Net Profit • % of Revenue
    51. 51. Investor Presentation 80 Financials • Cash Flow 5 Year Forecast • To show the summary sheet only for the 5 year period including the start up phase • Total Cash Inflow (Stores) • Total Cash Outflow (Purchases) • Net Cash Inflow • Cash Outflow from Operations (Expenses) • Cash Outflow from Capex • Net Opening Balance • Net Cash Inflow/Outflow • Net Closing Balance
    52. 52. Investor Presentation 81 Financials • Capex Plans • To show the Capex breakdown in the CF summary sheet over the 5 years period including start up phase
    53. 53. Investor Presentation 82 Financials • Cash Requirements and Timing • Based on the Cash Flow, to show the capital that needs to be injected and the time when these amounts are required. We should obtain US$ 3.0 Mio and show at any point in time a positive cash balance and equity position.
    54. 54. Investor Presentation 83 Financials • Pay Back / ROI • To have two slides, i.e. one that is targeted at furniture manufacturer and the other at venture capitalist. • Venture Capitalist • To show the Net Profit Development for 5 years including the start up phase. • To show the Net Disbursement for every year for the 30 % equity to investors. • This would show the Pay Back in number of years as well as the ROI on the investment of 3 Mio.
    55. 55. Investor Presentation 84 Financials • Pay Back / ROI • To have two slides, i.e. one that is targeted at furniture manufacturer and the other at venture capitalist. • Furniture Manufacturers • To add the profit furniture manufacturers would make by selling products to Starshop. Assumption is a 5 % profit on Cost of Sales for Furniture and accessories sales but without E-Commerce sales. This would reduce the Pay back period and increase the ROI.
    56. 56. Investor Presentation 85 Financials • Share Value/Share Holdings • Share Value will be 10 $ per share initially • A total of 1 Mio shares will be issued • A total of 30 % will be sold to investors • A total of US$ 3 Mio will be required • Based on the forecasted revenue after 5 years of 88 Mio, we estimate the value of the company and the value of the brand to be 1 time revenue, i.e. approx 90 Mio • OR • Based on the estimated Net Profit of US$ 8,8 Mio after 5 years, we estimate a P/E of 10, i.e. approx 90 Mio. • In Year 5, a 30 % equity stake would be worth approx .30 Mio.
    57. 57. Investor Presentation 86 eCommerce – Key component to our success
    58. 58. Investor Presentation 87 Contents 1. Introduction 2. Why Project Starshop? 3. What’s in it for you? 4. Starshop Organization 5. Financial Information 6. Timing and Next Steps “…insert a quote from financial summary…”
    59. 59. Investor Presentation 88 Insert benefits for investors
    60. 60. Investor Presentation 89 Contents 1. Introduction 2. Why Project Starshop? 3. What’s in it for you? 4. Starshop Organization: A. Organization chart, headcount, responsibilities B. Suppliers (type etc.) and working relationship C. Logistics D. Outsourced services E. Legal F. E-Commerce 5. Financial Information 6. Timing and Next Steps “…75 to 100 free standing retail stores, primarily under licensing arrangements… as well as 125 to 200 in-store galleries by the end of calendar 2012…” OUR OBJECTIVE
    61. 61. Investor Presentation 90 Initial Organization Charles Schlaeppi Chairman, CEO Johne Albanese President, COO Reg Anderson VP – Retail Operations/Store Development Stephanie Sink VP – Visual Merchandising/Product Styling Lucy Schlaeppi Director of Customer Service/Retail Support
    62. 62. Investor Presentation 91 Organization @ 18 Months Charles Schlaeppi Chairman, CEO Johne Albanese President, COO Reg Anderson VP – Retail Operations/Store Development Stephanie Sink VP – Visual Merchandising/Product Styling Lucy Schlaeppi Director of Customer Service/Retail Support Global Buyer - Furnishings Customer Service Manager Retail Trainer Admin Assistant
    63. 63. Investor Presentation 94 Supporting services for retail licensees • Real estate location assistance • Complete interior design services including all interior plans and elevations • Complete exterior signage package • Complete interior signage and POP package • All merchandise (furniture/accessories/etc.) • Complete operational and sales training system • Store Operating System • Complete Grand Opening and Ongoing marketing/advertising package • Quarterly updated planagrams • Quarterly operational assessments • HR Support • Financial planning toolkit • And much, much more!
    64. 64. Investor Presentation 95 Contents 1. Introduction 2. Why Project Starshop? 3. What’s in it for you? 4. Starshop Organization 5. Financial Information: A. Assumptions: Financial and Non-Financial B. Profit and Loss 5 Year Forecast C. Cash Flow 5 Year Forecast D. Capex Plans E. Cash Requirements and timing F. Share Value G. Shareholdings H. Payback calculation I. ‘In-Stock’ furniture 6. Timing and Next Steps “…Insert quote from financial summary…”
    65. 65. Investor Presentation 96 Financial Information – to be inserted by Starshop team
    66. 66. Investor Presentation 97 Contents 1. Introduction 2. Why Project Starshop? 3. What’s in it for you? 4. Stashop Organization 5. Financial Information 6. Timing and Next Steps “…Insert quote from financial summary…”
    67. 67. Investor Presentation 98 Insert slides for timing and next steps
    68. 68. Investor Presentation 99 THANK YOU
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×