Daniel Patricio: I Hope Mobile Kills Advertising

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Daniel Patricio: I Hope Mobile Kills Advertising

  1. 1. I hope mobile kills advertising   Daniel Patricio
  2. 2. Why we hate advertising 1.Disruptive  2.Misguided 3.Flat
  3. 3. What are the goals of the Marketer? • Increase awareness • Increase brand comprehension • Drive customers to action
  4. 4. We need advertising We just need to approach it differently
  5. 5. Why mobile is important • Adoption • Communication • Multimedia
  6. 6. What can we do with it? Smart targeted advertising • location • needs • identity • Provide and suggest solutions • no more shouting
  7. 7. Where do we go from here? • Mobile is not a medium but a conduit • Not just push but provide • Smarter is better
  8. 8. Daniel Patricio @danielpatricio danielpatricio.com
  9. 9. Daniel Patricio @danielpatricio danielpatricio.com

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