Social Media by the Numbers
If you want to connect with people and be part of their
community, you need to go where the co...
What is Social Media?
Definition

Adoption by Adults

Platform for interactions where
individuals and organizations can
in...
Examples of Social Media
Daily Strength

Patients Like Me

Baby Center

Facebook

© RefluxMD, Inc.

Confidential
What about Healthcare Social Media?
Percentage of consumers that have used social media
45
40
35

42%

30
25

25%

20
15

...
RefluxMD – A Focused Social Media Site
Educational Content

Outreach

© RefluxMD, Inc.

Community

2-Way Communication

Co...
Social Media to Build Brand
61% are likely to trust information from
providers posted on social media
Example: DeMeester A...
Social Media to Change Behavior
45% of consumers said social media sites would
impact their decision to seek a second opin...
Social Media – Managing Patients
40% of consumers said social media sites affect
how they cope with their chronic conditio...
Social Media – Reaching New Patients
41% of consumers said that they would use
social media to select a physician
Example:...
Social Media – Value Add Services
Consumers are making it clear about what
services they expect from social media
Example:...
Healthcare Social Media – Summary
The Impact of Social Media is Growing in Healthcare
In 2005 only 5% of all adults used s...
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Social Media by the Numbers: How Social Media Impacts Healthcare and How Physicians Interact with Patients

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How Social Media Impacts Healthcare and How Physicians Interact with Patients

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Social Media by the Numbers: How Social Media Impacts Healthcare and How Physicians Interact with Patients

  1. 1. Social Media by the Numbers If you want to connect with people and be part of their community, you need to go where the community is.” Ed Bennett, University of Maryland Medical Center Unless otherwise indicated, the data used in this article is from “Social Media „likes‟ healthcare, From marketing to social business” by the Health Research Institute of PWC. © RefluxMD, Inc. Confidential
  2. 2. What is Social Media? Definition Adoption by Adults Platform for interactions where individuals and organizations can interact, create, share, obtain and exchange information and ideas. According to Pew Research, 72% of all online adults use social media today. (May 2013) Broad-based Social Media Percentage of adults who use social media sites by age group Where any topic or idea can be offered and discussed (Facebook, Twitter, Pinterest) Focused Social Media Defined area or topic leading to focused discussions (Baby Center, Diabetic Connect) © RefluxMD, Inc. Confidential
  3. 3. Examples of Social Media Daily Strength Patients Like Me Baby Center Facebook © RefluxMD, Inc. Confidential
  4. 4. What about Healthcare Social Media? Percentage of consumers that have used social media 45 40 35 42% 30 25 25% 20 15 20% 10 5 0 Read Health Reviews by Others © RefluxMD, Inc. Post Their Health Story Joined a Health Community Confidential
  5. 5. RefluxMD – A Focused Social Media Site Educational Content Outreach © RefluxMD, Inc. Community 2-Way Communication Confidential
  6. 6. Social Media to Build Brand 61% are likely to trust information from providers posted on social media Example: DeMeester Article Implications for Physicians With this type of impact and 72% of all adults on social media, physicians can benefit from blogs, articles and other posts on social media sites. This will educate consumers while enhancing the physician’s brand in their community. Content can include - Articles - Blogs - Responses to questions - Case studies © RefluxMD, Inc. Confidential
  7. 7. Social Media to Change Behavior 45% of consumers said social media sites would impact their decision to seek a second opinion Example: BA Article Implications for Physicians Most consumers remain uneducated about their chronic condition. All physicians should view social media as a value-added educational tool. 34% of all consumers said they have accessed social media sites for information about a specific procedure or test. 41% use social media information to select a hospital. © RefluxMD, Inc. Confidential
  8. 8. Social Media – Managing Patients 40% of consumers said social media sites affect how they cope with their chronic condition Example: Diet Article Implications for Physicians As the Affordable Care Act takes hold, one emerging reimbursement factor will be based on outcomes. Many expect to see penalties for lack of sustainable results. When patients are not in the office, it is difficult for physicians to manage those outcomes. Social media is expected to be an important tool connecting physicians and patients and impacting those results. © RefluxMD, Inc. Confidential
  9. 9. Social Media – Reaching New Patients 41% of consumers said that they would use social media to select a physician Example: Physician Page Implications for Physicians Especially from “trusted” web sites, connecting with physicians via social media is important for online consumers to learn more about potential physicians and make a decision to engage them. The more quality information that is available about a physician, including “personal” or “human” factors, is beneficial to consumers as they make their physician choices. © RefluxMD, Inc. Confidential
  10. 10. Social Media – Value Add Services Consumers are making it clear about what services they expect from social media Example: Dr. Appointment Implications for Physicians Physicians should take note of the online services that consumers are seeking today from healthcare social media sites: - 72% - Make a physician appointment - 71% - Appointment reminder - 70% - Access to specialists - 69% - Post treatment support - 68% - Treatment reminders © RefluxMD, Inc. Confidential
  11. 11. Healthcare Social Media – Summary The Impact of Social Media is Growing in Healthcare In 2005 only 5% of all adults used social media, by 2011 it was 50% and today it is in excess of 70%. Healthcare has been slower than most industries to adopt social media, but PWC estimates that 1 in 3 adults use healthcare social media sites – and it continues to increase. Social Media for Physicians is a Game Changer Social media, when effective, will establish a physician’s brand and connect him/her with those in need of their services. With increased deductibles, more consumers will “shop” using social media sites. Social Media will Expand the Physician’s Role with Patients Social media is shaping patient encounters with physicians and that impact is expected to increase significantly. Extending the patient experience will foster existing patient relationships and improve patient outcomes, especially for long-term chronic conditions. © RefluxMD, Inc. Confidential

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