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  • SLBizU Presentation - Linden Lab - May 05 Version 0705A Last revised: 20Jun 2007 Changes: Updated SLURLS, corrected minor typos
  • SLBizU Presentation - Linden Lab - May 05
  • So How big is SL? SL is a social environment. Consequently you will find places for Discussions, Sports, Entertainment, Games, Pagaents, Charity and Support groups, Art and Culture, etc. But how big is it really? Well…besides the fact that there are 13 million residents. Well….it’s global. Each color represents a country that is present in SL. Green is the US, blue germany, marroon France. This has great implications for foreign culture and language exchange and learning.
  • Business (virtual and real-life brands)


  • 1. Presented by REETURAJ BORGOHAIN reg. no.168
  • 2. What is second life?• 3-D online digital world entirely imagined, built and owned by its Residents -Second Life• Second Life is an open-ended virtual world who’s primary focus is socialization & Education. Second Life gives its users tools to shape its world -Google• Second Life (abbreviated as SL) is an Internet-based virtual world where its Residents interact with each other through motional avatars, providing an advanced level of a social network service. -Wikipedia
  • 3. History• It is a virtual world developed by Philip Rosedale in 2003 (who is known as Philip Linden inworld).• It doesn’t have an objective, nor mechanics or rules. It contains a three-dimensional world based in geometric shapes that enables residents to interact with each other through avatars to build virtual objects, socialize, to have sexual relations, to build houses, buildings, to fly …• Residents are the users who have an account in Second Life.
  • 4. • In November 2010, approximately 21.3 million accounts were registered from all over the world.• Second life is used for any age, but now requires users to be at least 18 to access Adult areas.
  • 5. User Requirements Internet Connection: High speed Cable / DSL  Sufficient bandwidth too! Operating System: XP or Vista, Mac OS X 10.3.9 or better, modern 32- bit Linux environment is required. Computer Processor: 1.5 GHz (XP), 2-GHz (Vista) 32-bit (x86) or better Computer Memory: 1 GB+ Video/Graphics Card**:  Nvidia Graphics  GeForce Go  ATI Graphics
  • 6. Avatars
  • 7. Social Network• Avatars can communicate via local chat, group chat, global instant messaging (known as IM), and voice.• Chatting is used for localized public conversations between two or more avatars, and is visible to any avatar within a given distance.• IMs are used for private conversations, either between two avatars, or among the members of a group, or even between objects and avatars.• Unlike chatting, IM communication does not depend on the participants being within a certain distance of each other
  • 8. MetricsDemographics ( reference - )
  • 9. 43.03% of users are female, 56.97% users are male ( reference - )
  • 11. Activities you can do in Second Life
  • 12. City Replicas
  • 13. London
  • 14. Copenhague(Denmark)
  • 15. Boston
  • 16. FloridaStudies Centre (Florida Campus)
  • 17. ECONOMY• Second Life has an internal currency, the Linden dollar (L$) 270 L$ = 1 €• It can be used to buy, sell, rent or trade land or goods and services with other users.• It can be purchased using US Dollars and other currencies on the LindeX exchange.
  • 18. Earn money through second lifeSecond Life offers you the opportunity to create your own virtual bussiness.You might rent a land and later you could sell it.The price of the land depends on its quality, its situation (if the land is on a beach for example, it will be more expensive)There are some lands which are called “sandbox” where you can buy for free.
  • 19. JOB FINDER (Work localizator)You write your name, surname and your favourite job and your timetable.Depends on the choosen job, you can earn 3 Linden in 10 minutes.Types of job you can find:• Dancer  place: clubs, pubs, casinos. (1000 linden/night + tips)Requirements : to be attractive and friendly.• Attendant place: clubs, pubs, casinos. Pay: tips + 500 linden/day.Requirements: to have experience working like attendant in real life or second life.• Security agent place: club, casino. Pay: 100 linden/hour or more.Requirements: to have a good behaviour.• Model Pay: 300L$/hour or photo (depend) Requirements: a good appearance.
  • 20. • DJ place: clubs. Pay: 250L$/hour. Requirements: your own virtual software.• Photograph Pay: 1000L$/hour. Requirements: To have experience with Photoshop.• Writer Place: wherever you want. Pay: more 2000L$/ article. Requirements: to have talent writing. (The best work in this case is journalist)• Music player If you play some instruments, you can offer concerts or shows in live.• Linden Dollar Brokers
  • 21. • There exist some second Life entrepreneurs, who earns 1 million US $ per year!!!!
  • 22. ANSHE CHUNG, millionaire thanks to Second Life
  • 23. Many companies appear in this virtual world to promote themselves.
  • 24. Second Life Business MEDIA RL COMPANIES AccuWeather,, Adidas, Aegon, Ajax, Australian Broadcasting Club, Alcatel lucent, American Apparel, Co., AOL Pointe, Bantam Dell AOL Pointe, Armani, Ben & Jerrys, BMW Publishing, BBC Radio 1, CBS CSI:NY, BNP Paribas, Calvin Klein, Circuit City, Channel 4, Choc Hebdo, CNET, Cisco Systems, The Connected Home, Comcast, CW Network, Endemol, Big Citroen Brasil, Coca-Cola, Coldwell Bank Brother Outcast Island, MTV Laguna Comcast, Congrex, Dell Computer, Beach, NBC, Northsound Radio Dominos Pizza, Europ Assistance, Fox Scotland, Information Week, Penguin Atomic, Fujitsu Siemens, H&R Block, IBM Books, Popular Science, Press ING, Intel, Jean Paul Gaultier, Kraft Foo Association Group, Reuters, Seattle Lacoste,Major League Baseball, Mazda, P-I, Sky News, Sundance Channel, Mercedes-Benz, Microsoft, MovieTickets The Infinite Mind, The Weather NBA, Nissan, Peugeot, Pontiac, Reebok, Channel, Wired, WMNF-FM, Samsung, Sears, Sony Ericsson, Sprint, Toyota, Xerox, …
  • 25. Education in second life• A Ilha Vestibular Brasil * San Jose State University * Aachen (RWTH University, Germany) * Aarhus Business College (Denmark) * Anglia Ruskin University (Cambridge and Chelmsford, UK) * Arcada University of Applied Sciences (Finland) * The Art Institute of California * The Art Institute of Pittsburgh * Audiocourses Music Production School (London, UK) * Australian Film TV and Radio School * Ball State University (IN) * The Bay School of San Francisco * Beach College (Santa Barbara, CA) * University of Bedfordshire (UK) * Bentley College (MA) * Boise State University * Bowling Green State University * Buffalo State College (NY) * Central Piedmont Community College - Futures Institute (NC) * Columbia University (NY) * Duke University (NC) * Harvard University (MA) * Hong Kong Polytechnic University * Idaho State University (Idaho) * Indiana University (IN) * Iowa State University * Massachusetts Institute of Technology (MA) * Ohio State University * Penn State University * Princeton University * Rice University (TX) * San Diego State University *
  • 26. Educational Uses of 2nd Life• Virtual Teaching• Virtual Classes• Campus Tours• Recruiting• From colleges to companies…
  • 27. Virtual Teaching• Simulations – Historical Reenactments – Business Role Playing – Architectural Design / Engineering – Arts: Museums, Concerts, Plays• Lectures, Course Materials• Group Interaction
  • 28. Virtual Classes Classrooms in Second Life give students a hands-on experience in the related field, encourage more participation & exchange of ideas in a more casual, relaxed environment.
  • 29. Campus ToursCampus Tours: virtual campuses that replicate the real campus or are an entirely new virtual campus Boise State
  • 30. RecruitingInterviews in Second Life:  Recruiters are conducting internship interviews in Second Life
  • 31. Colleges to Companies…• Communication- global users• Branding- companies use SL to develop their brand• Advertising- used for events and business• R&D- prototyping for business suchas hotel• E-Commerce
  • 32. CONS
  • 33. BIBLIOGRAPHY•• amazares/quema/una/foto/la/familia/real/corto/virtu al.html• html•• /personaje/virtual/Second/Life/elpepugen/20071031el pepirtv_2/Tes
  • 34. THANK YOU