Groupon[1]

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Groupon[1]

  1. 1. - RICHA ARORA
  2. 3. What is Groupon? <ul><li>Launched in 2008 by Andrew Mason. </li></ul><ul><li>Deal-of-the-day website, localized to major markets in the United States. </li></ul><ul><li>First markets were Chicago, Boston, NYC and Toronto. </li></ul><ul><li>Deals- restaurants, spas, </li></ul><ul><li>theaters, sports and others. </li></ul>
  3. 5. Business Model <ul><li>Works on Collective </li></ul><ul><li>Bargaining Power </li></ul><ul><li>Refer friends- earn $10 </li></ul><ul><li>in Groupon bucks </li></ul><ul><li>Pre-determined number </li></ul><ul><li>of shoppers, for the deal to go live </li></ul><ul><li>Average discount- 57% </li></ul><ul><li>5,000 people across all of its operations (mostly in sales team) </li></ul>
  4. 7. Within 2 years.. <ul><li>150 markets in North America </li></ul><ul><li>100 markets in Europe, Asia and South America </li></ul><ul><li>Launched Groupon UAE on March 1st 2011. </li></ul><ul><li>35 million registered users. </li></ul><ul><li>Biggest Competition- </li></ul><ul><li>“ Livingsocial” </li></ul><ul><li>$760 million in revenues in 2010 </li></ul>
  5. 9. Groupon Vs Livingsocial <ul><li>Groupon </li></ul><ul><li>2008 </li></ul><ul><li>500+ markets </li></ul><ul><li>44 countries </li></ul><ul><li>70+ million members </li></ul><ul><li>Livingsocial </li></ul><ul><li>2009 </li></ul><ul><li>205 markets </li></ul><ul><li>11 countries </li></ul><ul><li>24 million members </li></ul>
  6. 10. Also available on… <ul><li>Iphone </li></ul><ul><li>Android </li></ul><ul><li>Blackberry </li></ul><ul><li>It allows users to buy deals </li></ul><ul><li>on their phones and retrieve them using the screen as a coupon. </li></ul>
  7. 11. How do they make ?? <ul><li>Commission on ever “Deal Of the Day” triggered </li></ul><ul><li>Increasing daily </li></ul><ul><li>deals with no </li></ul><ul><li>physical inventory </li></ul><ul><li>keeps appx. half the money paid for the coupon </li></ul>
  8. 12. Benefits to Business Owners <ul><li>High traffic </li></ul><ul><li>Great visibility of business </li></ul><ul><li>New client acquisition tool </li></ul><ul><li>Sales Promotion </li></ul><ul><li>Quantity discounts (large-scale benefits) </li></ul><ul><li>No upfront cost to participate </li></ul>
  9. 13. Benefits to customers <ul><li>Great value and discounts </li></ul><ul><li>Helps discovery good local business </li></ul><ul><li>Opportunity to try new things </li></ul><ul><li>Wide variety of coupons at one place </li></ul><ul><li>Easy to use </li></ul><ul><li>Can be redeemed after 24 hours </li></ul>
  10. 14. Figures (8 th April 2011) www.groupon.com
  11. 15. Buyout Offer <ul><li>In Dec 2010, Google made a buyout bid to acquire Groupon for $6 billion </li></ul><ul><li>Offer was turned down </li></ul>
  12. 16. My Groupon..
  13. 17. Features.. <ul><li>Choose from two options: </li></ul><ul><li>For $34, 15 mins introductory flight lesson ($ 69 value) </li></ul><ul><li>For $49, 30 mins introductory flight lesson ($ 99 value) </li></ul><ul><li>FAA-certified flight instructors </li></ul><ul><li>assisted-control flying lesson </li></ul><ul><li>four-seated Cessna 172 </li></ul><ul><li>Solberg Aviation, Readington NJ </li></ul>
  14. 18. THANK YOU

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