The Why Before The How (November 2012)
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The Why Before The How (November 2012)

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Marketable UX: Ease + Simplicity

Marketable UX: Ease + Simplicity
November 2012

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The Why Before The How (November 2012) The Why Before The How (November 2012) Presentation Transcript

  • THEWHY BEFORE THE HOW Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com
  • HOWDO I DESIGN FOR MOBILE? HOWDO I ENGAGE MY USERS? HOWDO I CREATE SOMETHING MARKETABLE? @ReenaMerchant WEWANTTO KNOWTHE HOW
  • BUT MOBILE ISN’T JUST ANOTHER INTERFACE IT’STHE MOST SIGNIFICANT EVOLUTION IN USER INTERACTIONS SINCETHE MOUSE @ReenaMerchant
  • 6 BILLION MOBILE DESIGN ISN’T A NICHE THERE ARE OVER MOBILE USERSWORLDWIDE Mobile devices outnumber desktops and laptops 3 to 1. @ReenaMerchant
  • ‘’‘’BEFORE DIVING INTOTHE“HOW”,WE MUST FIRST CONSIDERTHE “WHY”. IN ORDERTO ORGANIZEYOUR SCREENS, CHOOSEYOUR FEATURES, OR EVEN CHOOSEYOUR COLOR SCHEME,YOU FIRST HAVE TO KNOWWHATYOU’RE UP AGAINST BY UNDERSTANDINGTHE HABITSTHAT PEOPLE BRINGTOTHE MOBILE ENVIRONMENT. @ReenaMerchant JOSH CLARK,TAPWORTHY
  • [1] PUTYOURSELF INTHEIR SHOES (THEORETICALLY) @ReenaMerchant
  • EMPATHIZE @ReenaMerchant
  • [2] NO REALLY. PUTYOURSELF INTHEIR SHOES @ReenaMerchant
  • GENERATIVE RESEARCH CONCEPTUAL SOLUTIONS EVALUATIVE RESEARCH @ReenaMerchant TALKTO USERS
  • 1PRODUCT 60USER INTERVIEWSWORLDWIDE 120HOURS OF DATA @ReenaMerchant
  • EMPATHIZE MORE@ReenaMerchant
  • [3] ZOOM OUT @ReenaMerchant
  • WHAT DEVICES AREYOU DESIGNING FOR? HOWWILLTHESE DEVICES INTERACT? WILL YOUR EXPERIENCE COMPLEMENT ANOTHER? @ReenaMerchant THE ECOSYSTEM
  • SOURCE:GOOGLE
  • EMPATHIZE UNDERSTAND USER BEHAVIOURS EMPATHIZE MORE TALKTO USERS ZOOM OUT WHAT’SYOUR ECOSYSTEM CONTEXT IS KING. @ReenaMerchant DON’T FORGET!
  • THANKYOU DRIVE HOME SAFELY Reena Merchant Twitter: @ReenaMerchant Website: www.reenamerchant.com