Online Video – A Year in Review

Online Video Year in Review – The 1.6B lb Gorilla
YouTube = Major Search Engine
• YouTube becomes the 2nd largest search engine in terms of search queries
• #1 Video search domination continues
– 54% of online consumers reported using the site to discover video1
– July 2009 – 3.6 Billion search queries, 27% of all Google queries2
YouTube & Google Keep Going & Going
• Enhancements, monetization & more
– HD, 16:9 widescreen player, 2G upload
– Captions, annotations, translations, speech-to-text…
– Google mail, chat, maps – all integrate video
– Click to buy, promoted videos, monetization, etc…
Sources: 1JupiterResearch/NPD Group Individual User Survey (6/08) – 2 Comscore Search Rankings (7/09)

Online Video Year in Review, So Much Change
Social media + video working together
• CNN & Facebook – Inauguration
• YouTwitFace
• Iranian protests
Efforts into video discovery & retrieval
• Adobe teams up with search engines
• VideoSurf and others dive deeper into video
Mobile video goes crazy
• YouTube states “1700%” increase Jan-July
• iPhone 3GS = 400% increase
Recent news
• Firefox 3.5 launches with HTML5
• Google acquires On2 Technologies

Moving Forward – The Next Wave

The Next Wave for Online Video – Moving Forward
What’s Next for Video SEO?
• HTML 5 and Open Video
– Firefox 3.5, Safari, Chrome Beta
– Don’t believe it?
• Youtube.com/html5
• Adobe OSMF (strobe)
• Advanced Recognition Technologies
– Speech-to-text - GAudio, Goog-411, Google Voice
– Object recognition – Google & UCSD
– Facial recognition – VideoSurf, Google
What Does this Mean for Video SEO?
• Change is inevitable – Moving target
• Quality is key, best practices, flexibility & continual Learning

ReelSEO – The Online Video Marketer’s Guide
“The search engines are constantly developing their
algorithms and it’s a pretty-fast moving area. Its
why a site like ReelSEO is so valuable.”
- Adam Berrey, SVP Marketing, Brightcove

What The #$% is ReelSEO & Why Should I Care?
What is Video SEO?
“The application of SEO and online video publishing best practices to ensure
that video content achieves maximum discoverability across search
engines & ultimately, visibility amongst your target audience”
What is Our Focus?
Objective & valuable news, tips, trends, & observations about the worlds of
online video, search, & social media.
Topics
• Video marketing, advertising, SEO, production, etc…
• Video industry coverage – platforms, mobile, market research, etc…
• Video discovery trends – universal search, video search, YouTube

What The #$% is ReelSEO & Why Should I Care?
A Few Popular Articles & Pages
• ReelSEO.com/seo-for-video/ - All our video SEO tips & tutorials
• ReelSEO.com/youtube-ranking/ - Observations on YouTube rankings
• ReelSEO.com/video/featured/ - Our most thoughtful efforts
• tv.reelseo.com – Videos about the world of online video
More to Come – Stay Tuned
• Webinars on video SEO & video marketing
• More tutorials, testing, tips, etc…
• Email newsletters
• More video coverage
• Conference participation and coverage
– PubCon 2009
– Streaming Media & Online Video Platform Summit

Quick Tips for Universal Search Thumbnails
Can Your Site Show up with Thumbnails? YES
• Allow direct link to video file, easiest way for SE to discover
• Submit MRSS and/or XML sitemap to Google
• Add relevant video to existing ranked pages – BAM
• More info at ReelSEO.com/google-mrss-xml/
Thumbnail Power

Other Great Resources for Online Video News
Resources I Follow to Keep Up
• Online Video News
– Media Post Video Insider
– Adage Web Video Report
– Fierce Online Video
– WillVideoForFood – by Nalts, the “Viral Video Genius”
– StreamingMedia.com
– Beet.tv
– YouTube Blog and YouTube Biz Blog
• Social, Search, and More
– Mashable
– Web Pro News
– Contentinople
• More & OPML - ReelSEO.com/video-news-resources/

Thank You
Mark R. Robertson
Founder, Customer Service, Webmaster, etc….
www.reelseo.com
@ reelseo
Facebook.com/reelseo
ReelSEO.com/feed/