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SES San Jose 2009 - Next Wave in Online Video
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SES San Jose 2009 - Next Wave in Online Video


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This is my presentation from Search Engine Strategies 2009 in San Jose, CA. I was asked to speak on the session titled "the next wave in online video." I covered some of the many changes that have happend with the online video industry over the past year, a few things to watch out for in the coming year, along with 1 or 2 tips for video SEO in universal search results.

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  • 1. Online Video – A Year in Review
  • 2. Online Video Year in Review – The 1.6B lb Gorilla YouTube = Major Search Engine • YouTube becomes the 2nd largest search engine in terms of search queries • #1 Video search domination continues – 54% of online consumers reported using the site to discover video1 – July 2009 – 3.6 Billion search queries, 27% of all Google queries2 YouTube & Google Keep Going & Going • Enhancements, monetization & more – HD, 16:9 widescreen player, 2G upload – Captions, annotations, translations, speech-to-text… – Google mail, chat, maps – all integrate video – Click to buy, promoted videos, monetization, etc… Sources: 1JupiterResearch/NPD Group Individual User Survey (6/08) – 2 Comscore Search Rankings (7/09)
  • 3. Online Video Year in Review, So Much Change Social media + video working together • CNN & Facebook – Inauguration • YouTwitFace • Iranian protests Efforts into video discovery & retrieval • Adobe teams up with search engines • VideoSurf and others dive deeper into video Mobile video goes crazy • YouTube states “1700%” increase Jan-July • iPhone 3GS = 400% increase Recent news • Firefox 3.5 launches with HTML5 • Google acquires On2 Technologies
  • 4. Moving Forward – The Next Wave
  • 5. The Next Wave for Online Video – Moving Forward What’s Next for Video SEO? • HTML 5 and Open Video – Firefox 3.5, Safari, Chrome Beta – Don’t believe it? • • Adobe OSMF (strobe) • Advanced Recognition Technologies – Speech-to-text - GAudio, Goog-411, Google Voice – Object recognition – Google & UCSD – Facial recognition – VideoSurf, Google What Does this Mean for Video SEO? • Change is inevitable – Moving target • Quality is key, best practices, flexibility & continual Learning
  • 6. ReelSEO – The Online Video Marketer’s Guide “The search engines are constantly developing their algorithms and it’s a pretty-fast moving area. Its why a site like ReelSEO is so valuable.” - Adam Berrey, SVP Marketing, Brightcove
  • 7. What The #$% is ReelSEO & Why Should I Care? What is Video SEO? “The application of SEO and online video publishing best practices to ensure that video content achieves maximum discoverability across search engines & ultimately, visibility amongst your target audience” What is Our Focus? Objective & valuable news, tips, trends, & observations about the worlds of online video, search, & social media. Topics • Video marketing, advertising, SEO, production, etc… • Video industry coverage – platforms, mobile, market research, etc… • Video discovery trends – universal search, video search, YouTube
  • 8. What The #$% is ReelSEO & Why Should I Care? A Few Popular Articles & Pages • - All our video SEO tips & tutorials • - Observations on YouTube rankings • - Our most thoughtful efforts • – Videos about the world of online video More to Come – Stay Tuned • Webinars on video SEO & video marketing • More tutorials, testing, tips, etc… • Email newsletters • More video coverage • Conference participation and coverage – PubCon 2009 – Streaming Media & Online Video Platform Summit
  • 9. Quick Tips for Universal Search Thumbnails Can Your Site Show up with Thumbnails? YES • Allow direct link to video file, easiest way for SE to discover • Submit MRSS and/or XML sitemap to Google • Add relevant video to existing ranked pages – BAM • More info at Thumbnail Power
  • 10. Other Great Resources for Online Video News Resources I Follow to Keep Up • Online Video News – Media Post Video Insider – Adage Web Video Report – Fierce Online Video – WillVideoForFood – by Nalts, the “Viral Video Genius” – – – YouTube Blog and YouTube Biz Blog • Social, Search, and More – Mashable – Web Pro News – Contentinople • More & OPML -
  • 11. Thank You Mark R. Robertson Founder, Customer Service, Webmaster, etc…. @ reelseo