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Next Gen YouTube Marketing

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http://www.reelseo.com ► Here's my presentation on YouTube Marketing given in March, at Search Engine Strategies NY.

http://www.reelseo.com ► Here's my presentation on YouTube Marketing given in March, at Search Engine Strategies NY.


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  • 1. Next Gen YouTube MarketingVideo marketing case studies, specific advanced optimization tactics, and YouTubenetworking advice that can help boost your next video marketing projects to the next levelMark RobertsonFounder | ReelSEO.com@reelseo New York | March 19–23 #sesny
  • 2. Get Reel With Video! NEW YORK March 21st, 2012 | #SESNYReelSEO.com = The Online Video Marketing GuideOur focus is to help businesses andbrands capitalize and maximize thepower of online video.Video Marketing Video AdvertisingVideo SEO Video TechnologyVideo Search Video ProductionResearch & Trends E-Commerce VideoLive Video Web SeriesMobile Video Internet TV Facebook.com/reelseo Twitter.com/reelseo Youtube.com/reelseo @reelseo
  • 3. YouTube - #1 Thing to Remember NEW YORK March 21st, 2012 | #SESNYAs Greg put it…. “Dedicate time….”Dedicate Time To:• Creating Magnetic Content• Optimizing Your Videos – Uploading – Describing – Extending – Interacting – Sharing @reelseo
  • 4. CREATE MAGNETIC CONTENT
  • 5. Viral Strategy = Russian Roulette NEW YORK March 21st, 2012 | #SESNY95% of YouTube videos have less than 10K views - TubeMogul.“…most YouTube videos get less than a couple of hundred views.” – YouTube Help @reelseo
  • 6. THAT BEING SAID….What is a known & cheap talent that consistently works? (Hint, many of you live with such talent) 00:09
  • 7. What Content Works On YouTube NEW YORK March 21st, 2012 | #SESNY http://www.youtube.com/watch?v=316buwB3tSw http://www.youtube.com/watch?v=IkOQw96cfyE @reelseo
  • 8. TIP: GET RIGHT TO THE POINT 00:18
  • 9. The 1st 15 Sec: GET TO THE POINT NEW YORK March 21st, 2012 | #SESNYGET TO THE POINT• Address the audience, ask a question, spark curiosity.• Tease with a quick clip preview of whats to come. +50% leave in the first 60 sec. @reelseo
  • 10. Keep Them Interested NEW YORK March 21st, 2012 | #SESNY Monitor YouTube Analytics & Hotspots 15 sec. bumper @reelseo
  • 11. Bumpers Don’t Have to Be First NEW YORK March 21st, 2012 | #SESNY http://www.youtube.com/watch?v=oMz5rUo64qY @reelseo
  • 12. UPLOAD, OPTIMIZE, EXTEND
  • 13. OPTIMIZING VIDEOS ON YOUTUBE 00:40
  • 14. Titles Are VERY Important, Duh NEW YORK March 21st, 2012 | #SESNY• Titles show in player and in search results• First 50 char are shown in Universal, etc…• Put targeted hrase FIRST• It’s ok to duplicate phrase Which one would you click on? @reelseo
  • 15. YouTube Optimization Tips NEW YORK March 21st, 2012 | #SESNYMaximize Descriptive Text Areas• Descriptions – Use descriptions liberally (5000 char) – Put target keywords first• Tags – optimize & de-optimize – Don’t spam – Put target keywords first – Phrases in quotes or commas – Add semantically related @reelseo
  • 16. TIP: CUSTOMIZE & SHORTEN LINKS 00:36
  • 17. Drive YouTube Viewers Home NEW YORK March 21st, 2012 | #SESNYURL in Description Field – Must include http:// – Use URL shortener – tracking, nofollow • Customize w/ keywords using bit.ly @reelseo
  • 18. Choose Compelling Thumbnails NEW YORK March 21st, 2012 | #SESNY Which one would you choose? Search phrase = “Flip Mino HD” @reelseo
  • 19. TIP: NON-PARTNER THUMBNAIL TRICK 00:36
  • 20. Non-Partner Thumbnail Hack, Trick… NEW YORK March 21st, 2012 | #SESNY1. Add static image to end of video – long duration2. Upload and mark it Unlisted’3. Select the 3rd generated thumbnail4. Save and WAIT!!! When the 3rd thumbnail shows up, youre goready – may take 24-36 hrs.5. AFTER you are shown the desired 3rd thumb, trim. YouTube.com/watch?v=Z8Npxtubc4c – Keep about 1 sec. of the image at the end.6. Make the video Public @reelseo
  • 21. MORE OPTIMIZATION 00:40
  • 22. Take Advantage Of YouTube Playlists NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 23. YouTube Closed Captions/Subtitles NEW YORK March 21st, 2012 | #SESNY• Accessibility for Hearing Impaired • Global Reach - Translations @reelseo
  • 24. “Content Network for Videos???” NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 25. TIP: ANNOTATIONS ROCK!!! 00:36
  • 26. Annotations Drive Action & Views NEW YORK March 21st, 2012 | #SESNY Link to other videos Community Engagement Encourage responses, comments, likes, subscribes @reelseo
  • 27. Drive Viewers With Annotations NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 28. Control Related Videos, Kind of NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 29. Most Importantly – Search Factor NEW YORK March 21st, 2012 | #SESNY“…YouTube’s search algorithm favors videos that drive traffic to other videos, playlists, channels, or subscriptions via linked annotations….” - The YouTube Creator Playbook @reelseo
  • 30. Annotate When At High Attention NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 31. Don’t Overdo It. NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 32. Add Locations You Want To Target NEW YORK March 21st, 2012 | #SESNY @reelseo
  • 33. Seed & Promote Inside & Outside YT NEW YORK March 21st, 2012 | #SESNY• Connect to Social Networks in YouTube• Post to your website• Post to industry blogs – “Key Influencers”• Post to social networks Directly from YouTube’s – Twitter Partner Guide – Facebook – Linkedin – G+• Send internally @reelseo
  • 34. QUESTIONS?