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Next Gen YouTube MarketingVideo marketing case studies, specific advanced optimization tactics, and YouTubenetworking advi...
Get Reel With Video!                                         NEW YORK                                                 Marc...
YouTube - #1 Thing to Remember                        NEW YORK                                        March 21st, 2012 | #...
CREATE MAGNETIC CONTENT
Viral Strategy = Russian Roulette                                             NEW YORK                                    ...
THAT BEING SAID….What is a known & cheap talent that consistently works?           (Hint, many of you live with such talen...
What Content Works On YouTube                                          NEW YORK                                           ...
TIP: GET RIGHT TO THE POINT                              00:18
The 1st 15 Sec: GET TO THE POINT                                            NEW YORK                                      ...
Keep Them Interested                                              NEW YORK                                                ...
Bumpers Don’t Have to Be First                                 NEW YORK                                             March ...
UPLOAD, OPTIMIZE, EXTEND
OPTIMIZING VIDEOS ON YOUTUBE                          00:40
Titles Are VERY Important, Duh                     NEW YORK                                       March 21st, 2012 | #SESN...
YouTube Optimization Tips                                NEW YORK                                                March 21s...
TIP: CUSTOMIZE & SHORTEN LINKS                            00:36
Drive YouTube Viewers Home                                  NEW YORK                                               March 2...
Choose Compelling Thumbnails                                    NEW YORK                                              Marc...
TIP: NON-PARTNER THUMBNAIL TRICK                             00:36
Non-Partner Thumbnail Hack, Trick…                                         NEW YORK                                       ...
MORE OPTIMIZATION                    00:40
Take Advantage Of YouTube Playlists                     NEW YORK                                      March 21st, 2012 | #...
YouTube Closed Captions/Subtitles                                    NEW YORK                                             ...
“Content Network for Videos???”                     NEW YORK                                  March 21st, 2012 | #SESNY   ...
TIP: ANNOTATIONS ROCK!!!                           00:36
Annotations Drive Action & Views                                     NEW YORK                                             ...
Drive Viewers With Annotations                     NEW YORK                                 March 21st, 2012 | #SESNY     ...
Control Related Videos, Kind of                     NEW YORK                                  March 21st, 2012 | #SESNY   ...
Most Importantly – Search Factor                                        NEW YORK                                          ...
Annotate When At High Attention                     NEW YORK                                  March 21st, 2012 | #SESNY   ...
Don’t Overdo It.                     NEW YORK                   March 21st, 2012 | #SESNY                                 ...
Add Locations You Want To Target                     NEW YORK                                   March 21st, 2012 | #SESNY ...
Seed & Promote Inside & Outside YT                             NEW YORK                                                   ...
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Next Gen YouTube Marketing

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http://www.reelseo.com ► Here's my presentation on YouTube Marketing given in March, at Search Engine Strategies NY.

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  1. 1. Next Gen YouTube MarketingVideo marketing case studies, specific advanced optimization tactics, and YouTubenetworking advice that can help boost your next video marketing projects to the next levelMark RobertsonFounder | ReelSEO.com@reelseo New York | March 19–23 #sesny
  2. 2. Get Reel With Video! NEW YORK March 21st, 2012 | #SESNYReelSEO.com = The Online Video Marketing GuideOur focus is to help businesses andbrands capitalize and maximize thepower of online video.Video Marketing Video AdvertisingVideo SEO Video TechnologyVideo Search Video ProductionResearch & Trends E-Commerce VideoLive Video Web SeriesMobile Video Internet TV Facebook.com/reelseo Twitter.com/reelseo Youtube.com/reelseo @reelseo
  3. 3. YouTube - #1 Thing to Remember NEW YORK March 21st, 2012 | #SESNYAs Greg put it…. “Dedicate time….”Dedicate Time To:• Creating Magnetic Content• Optimizing Your Videos – Uploading – Describing – Extending – Interacting – Sharing @reelseo
  4. 4. CREATE MAGNETIC CONTENT
  5. 5. Viral Strategy = Russian Roulette NEW YORK March 21st, 2012 | #SESNY95% of YouTube videos have less than 10K views - TubeMogul.“…most YouTube videos get less than a couple of hundred views.” – YouTube Help @reelseo
  6. 6. THAT BEING SAID….What is a known & cheap talent that consistently works? (Hint, many of you live with such talent) 00:09
  7. 7. What Content Works On YouTube NEW YORK March 21st, 2012 | #SESNY http://www.youtube.com/watch?v=316buwB3tSw http://www.youtube.com/watch?v=IkOQw96cfyE @reelseo
  8. 8. TIP: GET RIGHT TO THE POINT 00:18
  9. 9. The 1st 15 Sec: GET TO THE POINT NEW YORK March 21st, 2012 | #SESNYGET TO THE POINT• Address the audience, ask a question, spark curiosity.• Tease with a quick clip preview of whats to come. +50% leave in the first 60 sec. @reelseo
  10. 10. Keep Them Interested NEW YORK March 21st, 2012 | #SESNY Monitor YouTube Analytics & Hotspots 15 sec. bumper @reelseo
  11. 11. Bumpers Don’t Have to Be First NEW YORK March 21st, 2012 | #SESNY http://www.youtube.com/watch?v=oMz5rUo64qY @reelseo
  12. 12. UPLOAD, OPTIMIZE, EXTEND
  13. 13. OPTIMIZING VIDEOS ON YOUTUBE 00:40
  14. 14. Titles Are VERY Important, Duh NEW YORK March 21st, 2012 | #SESNY• Titles show in player and in search results• First 50 char are shown in Universal, etc…• Put targeted hrase FIRST• It’s ok to duplicate phrase Which one would you click on? @reelseo
  15. 15. YouTube Optimization Tips NEW YORK March 21st, 2012 | #SESNYMaximize Descriptive Text Areas• Descriptions – Use descriptions liberally (5000 char) – Put target keywords first• Tags – optimize & de-optimize – Don’t spam – Put target keywords first – Phrases in quotes or commas – Add semantically related @reelseo
  16. 16. TIP: CUSTOMIZE & SHORTEN LINKS 00:36
  17. 17. Drive YouTube Viewers Home NEW YORK March 21st, 2012 | #SESNYURL in Description Field – Must include http:// – Use URL shortener – tracking, nofollow • Customize w/ keywords using bit.ly @reelseo
  18. 18. Choose Compelling Thumbnails NEW YORK March 21st, 2012 | #SESNY Which one would you choose? Search phrase = “Flip Mino HD” @reelseo
  19. 19. TIP: NON-PARTNER THUMBNAIL TRICK 00:36
  20. 20. Non-Partner Thumbnail Hack, Trick… NEW YORK March 21st, 2012 | #SESNY1. Add static image to end of video – long duration2. Upload and mark it Unlisted’3. Select the 3rd generated thumbnail4. Save and WAIT!!! When the 3rd thumbnail shows up, youre goready – may take 24-36 hrs.5. AFTER you are shown the desired 3rd thumb, trim. YouTube.com/watch?v=Z8Npxtubc4c – Keep about 1 sec. of the image at the end.6. Make the video Public @reelseo
  21. 21. MORE OPTIMIZATION 00:40
  22. 22. Take Advantage Of YouTube Playlists NEW YORK March 21st, 2012 | #SESNY @reelseo
  23. 23. YouTube Closed Captions/Subtitles NEW YORK March 21st, 2012 | #SESNY• Accessibility for Hearing Impaired • Global Reach - Translations @reelseo
  24. 24. “Content Network for Videos???” NEW YORK March 21st, 2012 | #SESNY @reelseo
  25. 25. TIP: ANNOTATIONS ROCK!!! 00:36
  26. 26. Annotations Drive Action & Views NEW YORK March 21st, 2012 | #SESNY Link to other videos Community Engagement Encourage responses, comments, likes, subscribes @reelseo
  27. 27. Drive Viewers With Annotations NEW YORK March 21st, 2012 | #SESNY @reelseo
  28. 28. Control Related Videos, Kind of NEW YORK March 21st, 2012 | #SESNY @reelseo
  29. 29. Most Importantly – Search Factor NEW YORK March 21st, 2012 | #SESNY“…YouTube’s search algorithm favors videos that drive traffic to other videos, playlists, channels, or subscriptions via linked annotations….” - The YouTube Creator Playbook @reelseo
  30. 30. Annotate When At High Attention NEW YORK March 21st, 2012 | #SESNY @reelseo
  31. 31. Don’t Overdo It. NEW YORK March 21st, 2012 | #SESNY @reelseo
  32. 32. Add Locations You Want To Target NEW YORK March 21st, 2012 | #SESNY @reelseo
  33. 33. Seed & Promote Inside & Outside YT NEW YORK March 21st, 2012 | #SESNY• Connect to Social Networks in YouTube• Post to your website• Post to industry blogs – “Key Influencers”• Post to social networks Directly from YouTube’s – Twitter Partner Guide – Facebook – Linkedin – G+• Send internally @reelseo
  34. 34. QUESTIONS?
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