In an effort to facilitate communication and bring people together the Easy translate was created. The wearable device records audio input from one user and sends data from device-to-device in a seamless and automatic way to deliver translated audio to another user in their native language. The accompanying app is loaded with features like finding a nearby Easy Translate user to talk with from a fellow traveler to a local restaurant. You can add your own translated phrases for the online community of users to help explain use context and formality or rate other previously submitted translations.
2. The Easy Translate Team
Claire McCormick Adam Garbacz
Lead Researcher Lead Strategist
Reed Snider
Lead Designer
3. The problem
The needs of users traveling to locales with
unfamiliar languages are not being
adequately met.
Current tools do not give contextual
translation information (formal, informal,
idioms, expressions).
Current tools do not facilitate a community
environment and prohibit a seamless and
fluent conversation.
Portuguese Chinese
177 M 180 M
309 M 325 M
875 M
English
Top 5 Most Spoken Languages and
the Number of Native Speakers
SpanishHindi
4. Discovery
1. Internal discussion to brainstorm who should be interviewed, what questions
to ask and how to collect the data.
2. Engage with non-native English speakers to discover their experiences
traveling and in daily life in regards to language and translation. Learn about
their general tendencies and interaction with languages. What are good and
bad features of the current translation tools they most often use in their daily
lives or while traveling.
3. Record data, discuss findings, develop a persona to fit intended user base
5. How independent
of a traveller are
you? How
independent would
you like to be?
Who would you
ideally want to
communicate with
when travelling in a
foreign country
What kind of
situations during
traveling do you
need to
communicate in
another language?
More Specific Travel Questions
How often do you
have problems
communicating?
What are some of
the problems you
have
communicating in
a foreign country?
How did you
figure out how to
get around? (in
foreign country)
Tell me about a
time where you
did feel confident
travelling when
you didn’t speak
the language.
What would make
you feel more
confident travelling
in countries where
you don’t speak
the langauge
What do you look
for, experiences,
when you travel?
What are the
pain points when
travelling in a
country where
you don’t speak
the language?
6. Participant 1
Native Language: Mandarin
Other Languages: English (Limited) learned English in elementary
school, high school, university (almost 20 years)
Ways to learn - Watching English drama (or movies)
Try to have conversation with native speaker
Memorize the words
Movies - Foreign language movies? (1 per month)
If download movie from website (will download with subtitles)
Places traveled - Japan, Turkey, Switzerland, Indonesia (they use English there)
Travel communication story - In Turkey, the taxi drivers cannot speak English (so I showed the words
from the dictionary app and let them see the “keywords”)
Also used Google translate, often used if they can’t understand the pronunciation (shows them the phone)
9. The solution
Allow quick search of common
phrases and expressions to
discover when and how to use
them in correct context.
Build a community of users to rate
and review translations.
Search and connect with nearby
users to talk with and seamlessly
facilitate translated conversations
in native languages.
11. Who Would Want This Device?
Anyone who wants to communicate to
someone in another language that they do
not know or are not fluent in.
How Does It Work?
Easy Translate records audio input from one
user and sends data from device-to-device in
a seamless and automatic way to deliver
translated audio to another user in their
native language. Downloadable language
packs are provided to allow search capability
when WiFi not available.
User 1 speaks into device
Easy Translate assesses input
audio, decodes proper translation,
and sends data to User 2
User 2 receives
translated content in-ear
How It Works
15. Mobile App
Search for phrases
View context use cases
Write a review of a translation
Write a new translation
Find other Easy Translate users
Talk with other users
20. Find a nearby user | View profile | Request connection
21. What You Need:
(2) Easy Translate
Devices
Optional
● Smartphone w/ App
● WiFi Service
22. When Would I Use Easy Translate?
While In Transit Finding Nearby UsersQuick Word Reference
Facilitate Communication
23. Revenue model
The Easy Translate
community will continue to
grow over time, creating
multiple revenue streams
such as:
● Product purchases
● App downloads
● Partnerships with
sponsoring businesses
● Collected data sales
Education
Medical
Business Services
Future Revenue Streams
24. Milestones
Timeline and explanation of our process as a team
Ideate
Explore product ideas
and concepts before
diving into our vision.
Research
Brainstorm discussion
questions for interviews,
conduct interviews, gather
and consolidate data.
Creation
Design a translate tool to meet user
needs and wants. Sketch prototype
and interaction framework.
Iteration
Adjust the product
according to new feature
requirements and time and
development constraints.
Deliver
Finalize digital and 3D
prototypes. Flush out
unnecessary details.
What’s Left?
Continue to add new
features for community
development and
educational / business
opportunities.
25. Why now?
The need for translation continues
to grow in this global economy.
By leveraging existing technology
like translation algorithms and
audio recording equipment, the
new Easy Translate product
creation can provide simplified
and streamlined translation
services to facilitate
communication and eliminate
language barriers altogether.