Marketing Strategy Development Guide

  • 249 views
Uploaded on

Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you …

Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you
the tools and tips to enable you produce a robust marketing strategy for your own company. Carol gives you a step-by-step guide to developing your own marketing plan in an easy to follow, straightforward style. That’s the way we
work at Redstorm... no fluff, no jargon and lots of common sense.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
249
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. An essential guide to developingthe marketing strategy that willtransform your business. redstormwww. ie Copyright © Redstorm Marketing
  • 2. HelloWritten by Carol O’Kelly, founder of Redstorm Marketing, this guidelooks at each stage of the strategy development process. Giving youthe tools and tips to enable you produce a robust strategy for your owncompany.Carol gives you a step-by-step guide to developing your own marketingstrategy in an easy to follow, straightforward style. That’s the way wework at Redstorm... no fluff, no jargon and lots of common sense.If you’ve any feedback or ideas we’d be delighted to hear from you. Wehope it’s useful...www.redstorm ie Copyright © Redstorm Marketing
  • 3. Carol O’KellyStrategic marketing and business development expert Carol OKellyhas worked with many high profile launch phase companies overthe past 17 years, both in Ireland and the US. She has capturedattention as a passionate and pioneering Marketing Entrepreneur.Carol’s untraditional and multi-faceted approach to branding andstrategic marketing provides actionable insight to those looking tobuild businesses, truly engage their audiences and leverage the fullpower of their marketing creativity for real results. A Marketeer,long immersed in the international entrepreneurial community,Carol is familiar with the common pitfalls of early stage start-upsand the tips and tools that foster success.Carol is the founder of Redstorm.ie, a leading marketing strategy,branding and business development agency in Dublin, Ireland.Carol is a graduate from UCD B.Comm, the Irish ManagementInstitute and Harvard Business School. She also holds a Masters inStrategic Marketing from Smurfit Graduate School.Carol is a well known speaker, coach and business developmentmentor.www.redstorm ie Copyright © Redstorm Marketing
  • 4. An essential guide to developingthe marketing strategy that willtransform your business.Every business owner should develop it may indicate a temporary emer-a written guideline that sets forth the gency action prompted by competi-businesss marketing strategy. This tion or other factors beyond normaldocument is used to judge the appro- management control. Or it may indi-priateness of each action that the cate the need to change or revise thebusiness takes. If a company has to companys marketing strategy.take an action that is off strategy, www.redstorm.ie
  • 5. Where are you today?Where do you want to go? What’s the Gap? www.redstorm.ie
  • 6. An overall marketing strategyshould give a clear pictureof where your business isgoing...* Clear definition of what business you are in* Who else is playing in that space?* Position your business as Leader, Challenger, Follower or Niche Player* Define the brand/personality in the minds of buyers and end users* Define life cycle influences, if applicable* Financial and other resources you will need for the journey www.redstorm.ie
  • 7. Use the following Checklistto help create your owndetailed marketing strategy...* What business are you in?* Identify in detail the products or services that your company provides* What competitive market segments will you compete in?* Who else is playing in that space?* Pricing strategy versus competition* Define the brand or business personality* Describe your key target buyer/end user and their needs* Unique positioning of your company and products Vs competition* Marketing tactics and messages per segment* Marketing expenditure and budgets* Distribution channels* Market research and R&D needs and expenditure www.redstorm.ie
  • 8. Your CompanyWhat business? What Brand? Against Who? How Different? What Price? Product/Service A Market Segment 1 Market Segment 2 Market Segment 3 Benefits 1 Benefits 2 Benefits 3 Marketing Tactics1 Marketing Tactics2 Marketing Tactics 3 www.redstorm.ie
  • 9. Each Market Segment aboveshould have a distinct set ofmarketing tactics...This will feed back directly into your Choose a clear marketing message foroverall marketing strategy and form each segment, highlighting yourthe basis of your day-to-day market- benefits. This message should being activities for each target market consistent through all the tactics yousegment. This set of tactics should be employ.measureable and have clear goals - soyou know what is working in your Be creative in ways to get the atten-drive to develop your business in tion of your audience. Sometimes toeach segment area. be heard you need to whisper... www.redstorm.ie
  • 10. Referral Schemes Digital Marketing eBooks Public Speaking Sponsorship eZines Word of MouthSocial Media Website Marketing Tactics Blogging Advertising Public Relations Direct Mail eMail Marketing www.redstorm.ie
  • 11. If you always dowhat you’ve always done... You’ll always get what you’ve always got! www.redstorm.ie
  • 12. Thank You!We hope this has helped you understand how to go about developinga robust marketing strategy for your business. Also, to understandhow critical a good strategy is to its successful development.If you need further help with marketing, social media or would likeone-to-one business development mentoring please get in touch.We’re easy to contact and would love to hear from you:Email: develop@redstorm.ie+353 87 2476600Twitter: @carolokellyLinkedIn: linkedin.com/in/carolokellyRead our blog here! redstormwww. ie Copyright © Redstorm Marketing