3. Reputation Management
No
business
can
afford
to
ignore
the
importance
of
reputaFon
management,
and
the
important
role
of
social
media
in
online
reputaFon
management.
A
business
brand
can
go
from
the
big
success
to
the
decline
in
this
digital
era,
where
anyone
can
spread
news
quickly
to
people
on
blogs,
Facebook
and
TwiNer.
The
boNom
line
on
reputaFon
management
services
is
that
they
are
crucial
for
any
company
that
wants
to
enjoy
resounding
success.
Internet
reputaFon
management
support
can
provide
markeFng
stability
for
the
business.
ReputaFon
management
can
also
serve
as
a
way
to
fight
back
against
otherwise
unchecked
defamaFon
of
character
or
product.
PuQng
the
best
“face”
forward
for
maximum
customer
appeal
is
more
easily
accomplished
when
the
online
image
is
being
monitored
and
protected
by
a
professional
reputaFon
management
service.
5. Reputation Management Skills
Here
are
the
skills
to
look
for
when
hiring
a
ReputaFon
Manager:
1. Outgoing
personality
-‐
they
will
be
required
to
walk
into
networking
events
and
be
comfortable
introducing
themselves
to
strangers,
2. WriFng
skills
–
a
background
in
journalism
or
experience
with
wriFng
helps
since
they’ll
be
creaFng
so
much
content
for
your
company,
3. Social
media
experience
–
experience
with
social
media
tools
isn’t
a
must,
but
it’s
definitely
helpful
and
cuts
down
on
training.
Look
for
someone
who
can
navigate
WordPress
and
understands
TwiNer
and
Facebook
for
business,
4. Interest
in
your
industry
–
a
Community
Manager
needs
to
be
passionate
about
what
they
do.
If
they’re
not
interested
in
your
product
or
service
move
on,
6. Reputation Management Skills
5. Willingness
to
work
around
the
clock
–
being
a
Community
Manager
isn’t
a
9-‐5
job.
Make
sure
they
understand
that
the
job
involves
working
some
evenings
and
weekends,
and
responding
to
community
members
outside
of
work
hours
(but
please,
please
compensate
them
accordingly),
6. Good
employee
–
The
skills
you
would
look
for
any
employee
apply
here:
great
Fme
management
skills,
ability
to
mulFtask,
intelligence
–
but
they’re
especially
important
for
a
Community
Manager
since
they’re
managing
so
many
different
areas
of
the
business.
Look
for
someone
smart
who
doesn’t
get
stressed
under
pressure,
7. PR
experience
–
having
experience
with
public
relaFons
is
a
nice
to
have,
especially
if
it’s
a
focus
for
your
business,
8. Culture
fit
-‐
this
especially
applies
if
you’re
at
a
small
company.
The
person
needs
to
get
along
with
your
other
employees
and
needs
to
mesh
with
the
company’s
culture.
8. Reputation Management & Social
Media Marketing
Managing
online
reputaFon
is
now
closely
linked
to
the
social
media.
Factors
of
business
success
will
increasingly
be
associated
with
to
the
company
image
conducted
on
line.
The
reputaFon
of
a
company
will
therefore
more
and
more
be
based
on
the
cyber
opinions
published
through
the
various
sites,
forums
and
sharing
networks.
For
businesses
to
truly
thrive,
they
need
to
achieve
"brand
idenFty".
Examples
of
large
companies
with
brand
idenFty
are
Kentucky
Fried
Chicken
(KFC),
Coca
Cola,
Starbucks.
When
somebody
hear
those
names,
he
will
immediately
know
what
kind
of
product
or
service
is
geQng.
Having
that
kind
of
brand
recogniFon
implies
trustworthiness,
reliability,
and
consistency.
Actually,
with
a
good
reputaFon
management,
businesses
clearly
don't
need
to
have
a
big
adverFsing
budget
to
achieve
a
good
level
of
brand
recogniFon.
With
the
internet
and
social
media
in
addiFon
to
an
acFve
online
management,
it's
now
feasible
for
any
company
with
a
minimal
budget
to
get
widespread
branding
of
their
business
online.
10. Reputation Management Benfits
Without
a
doubt,
the
top
benefit
of
a
successful
and
well-‐executed
online
reputaFon
management
campaign
is
maintaining
a
favorable
image
for
your
company.
When
consumers
turn
up
nothing
but
posiFve
informaFon
about
your
company,
they
are
more
likely
to
do
business
with
it.
AddiFonal
benefits
include:
• Early
Warning
about
NegaFve
Press:
Since
you’ll
be
tracking
and
monitoring
your
company’s
reputaFon,
you
will
be
able
to
respond
to
negaFve
comments
and
arFcles
in
a
quick
and
strategic
way.
The
longer
that
such
comments
go
without
responses,
the
more
serious
the
damage
will
be.
• Improve
Customer
SaFsfacFon:
Online
reputaFon
management
requires
you
to
be
proacFve
about
responding
to
criFcisms
of
your
company
on
the
Internet.
This
not
only
improves
your
company’s
image,
but
it
can
dramaFcally
improve
customer
saFsfacFon.
Customers
are
impressed
when
a
company
cares
enough
to
respond
to
them
personally
about
issues
that
they
are
having.
As
long
as
you
take
the
Fme
to
respond
in
a
thoughjul
and
helpful
way,
you
simply
can’t
go
wrong.
11. Reputation Management Benfits
• Save
Money
on
MarkeFng:
While
you
will
have
to
pay
for
the
best
reputaFon
management
services,
they
will
actually
save
you
serious
money
in
the
long
run.
As
menFoned
above,
think
of
reputaFon
management
as
an
extension
of
your
overall
markeFng
campaign.
When
your
company’s
image
is
flourishing,
you
don’t
have
to
work
quite
as
hard
at
convincing
people
about
the
quality
of
its
products
and
services.
• Learn
More
about
the
CompeFFon:
The
old
saying
about
keeping
your
friends
close
and
your
enemies
closer
is
true.
Your
compeFtors
aren’t
your
enemies,
per
se,
but
you
need
to
keep
tabs
on
them.
Every
now
and
then,
reputaFon
management
strategies
reveal
underhanded,
shady
techniques
by
the
compeFFon
–
and
it’s
beNer
to
become
aware
of
them
sooner
rather
than
later.
