Reputation Management Seminar
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Reputation Management Seminar

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Reputation Management Seminar Reputation Management Seminar Presentation Transcript

  • ¤Reputation Management¤ °Seminar° Final  Project  –  Redouane  Fahed  MAHI   MBA  2  /  B                                                                                                                                                                                                                      CMH    ACADEMY  
  • Reputation Management  
  • Reputation Management No  business  can  afford  to  ignore  the  importance  of  reputaFon  management,  and   the   important   role   of   social   media   in   online   reputaFon   management.   A  business  brand  can  go  from  the  big  success  to  the  decline  in  this  digital  era,  where  anyone  can  spread  news  quickly  to  people  on  blogs,  Facebook  and  TwiNer.   The  boNom  line  on  reputaFon  management  services  is  that  they  are  crucial  for  any  company  that  wants  to  enjoy  resounding  success.     Internet  reputaFon  management  support  can  provide  markeFng  stability  for  the   business.   ReputaFon   management   can   also   serve   as   a   way   to   fight   back  against  otherwise  unchecked  defamaFon  of  character  or  product.  PuQng  the  best  “face”  forward  for  maximum  customer  appeal  is  more  easily  accomplished  when  the   online   image   is   being   monitored   and   protected   by   a   professional   reputaFon  management  service.    
  • Reputation Management Skills  
  • Reputation Management Skills Here  are  the  skills  to  look  for  when  hiring  a  ReputaFon  Manager:  1.  Outgoing   personality   -­‐   they   will   be   required   to   walk   into   networking   events   and  be  comfortable  introducing  themselves  to  strangers,  2.  WriFng   skills   –   a   background   in   journalism   or   experience   with   wriFng   helps   since  they’ll  be  creaFng  so  much  content  for  your  company,  3.  Social   media   experience   –   experience   with   social   media   tools   isn’t   a   must,   but  it’s  definitely  helpful  and  cuts  down  on  training.  Look  for  someone  who   can  navigate  WordPress  and  understands  TwiNer  and  Facebook  for  business,  4.  Interest   in   your   industry   –   a   Community   Manager   needs   to   be   passionate   about  what  they  do.  If  they’re  not  interested  in  your  product  or  service  move   on,  
  • Reputation Management Skills  5.  Willingness  to  work  around  the  clock  –  being  a  Community  Manager  isn’t  a   9-­‐5   job.   Make   sure   they   understand   that   the   job   involves   working   some   evenings  and  weekends,  and  responding  to  community  members  outside  of   work  hours  (but  please,  please  compensate  them  accordingly),  6.  Good   employee   –   The   skills   you   would   look   for   any   employee   apply   here:   great  Fme  management  skills,  ability  to  mulFtask,  intelligence  –  but  they’re   especially   important   for   a   Community   Manager   since   they’re   managing   so   many  different  areas  of  the  business.  Look  for  someone  smart  who  doesn’t   get  stressed  under  pressure,  7.  PR   experience   –   having   experience   with   public   relaFons   is   a   nice   to   have,   especially  if  it’s  a  focus  for  your  business,  8.  Culture  fit  -­‐  this  especially  applies  if  you’re  at  a  small  company.  The  person   needs  to  get  along  with  your  other  employees  and  needs  to  mesh  with  the   company’s  culture.  
  • Reputation Management & Social Media Marketing  
  • Reputation Management & Social Media Marketing Managing   online   reputaFon   is   now   closely   linked   to   the   social   media.   Factors  of   business   success   will   increasingly   be   associated   with   to   the   company   image  conducted   on   line.   The   reputaFon   of   a   company   will   therefore   more   and   more   be  based   on   the   cyber   opinions   published   through   the   various   sites,   forums   and  sharing  networks.   For   businesses   to   truly   thrive,   they   need   to   achieve   "brand   idenFty".  Examples   of   large   companies   with   brand   idenFty   are   Kentucky   Fried   Chicken  (KFC),   Coca   Cola,   Starbucks.   When   somebody   hear   those   names,   he   will  immediately  know  what  kind  of  product  or  service  is  geQng.  Having  that  kind  of  brand  recogniFon  implies  trustworthiness,  reliability,  and  consistency.     Actually,  with  a  good  reputaFon  management,  businesses  clearly  dont  need  to   have   a   big   adverFsing   budget   to   achieve   a   good   level   of   brand   recogniFon.  With  the  internet  and  social  media  in  addiFon  to  an  acFve  online  management,  its   now   feasible   for   any   company   with   a   minimal   budget   to   get   widespread  branding  of  their  business  online.    
  • Reputation Management Benfits  
  • Reputation Management Benfits Without   a   doubt,   the   top   benefit   of   a   successful   and   well-­‐executed   online  reputaFon   management   campaign   is   maintaining   a   favorable   image   for   your  company.  When  consumers  turn  up  nothing  but  posiFve  informaFon  about  your  company,  they  are  more  likely  to  do  business  with  it.  AddiFonal  benefits  include:  •  Early  Warning  about  NegaFve  Press:  Since  you’ll  be  tracking  and  monitoring   your   company’s   reputaFon,   you   will   be   able   to   respond   to   negaFve   comments   and   arFcles   in   a   quick   and   strategic   way.   The   longer   that   such   comments  go  without  responses,  the  more  serious  the  damage  will  be.  •  Improve  Customer  SaFsfacFon:  Online  reputaFon  management  requires  you   to   be   proacFve   about   responding   to   criFcisms   of   your   company   on   the   Internet.   This   not   only   improves   your   company’s   image,   but   it   can   dramaFcally  improve  customer  saFsfacFon.  Customers  are  impressed  when  a   company   cares   enough   to   respond   to   them   personally   about   issues   that   they   are   having.   As   long   as   you   take   the   Fme   to   respond   in   a   thoughjul   and   helpful  way,  you  simply  can’t  go  wrong.  
  • Reputation Management Benfits  •  Save  Money  on  MarkeFng:  While  you  will  have  to  pay  for  the  best  reputaFon   management  services,  they  will  actually  save  you  serious  money  in  the  long   run.  As  menFoned  above,  think  of  reputaFon  management  as  an  extension  of   your  overall  markeFng  campaign.  When  your  company’s  image  is  flourishing,   you  don’t  have  to  work  quite  as  hard  at  convincing  people  about  the  quality   of  its  products  and  services.  •  Learn   More   about   the   CompeFFon:   The   old   saying   about   keeping   your   friends   close   and   your   enemies   closer   is   true.   Your   compeFtors   aren’t   your   enemies,   per   se,   but   you   need   to   keep   tabs   on   them.   Every   now   and   then,   reputaFon   management   strategies   reveal   underhanded,   shady   techniques   by   the   compeFFon   –   and   it’s   beNer   to   become   aware   of   them   sooner   rather   than  later.