Reputation Management No business can aﬀord to ignore the importance of reputaFon management, and the important role of social media in online reputaFon management. A business brand can go from the big success to the decline in this digital era, where anyone can spread news quickly to people on blogs, Facebook and TwiNer. The boNom line on reputaFon management services is that they are crucial for any company that wants to enjoy resounding success. Internet reputaFon management support can provide markeFng stability for the business. ReputaFon management can also serve as a way to ﬁght back against otherwise unchecked defamaFon of character or product. PuQng the best “face” forward for maximum customer appeal is more easily accomplished when the online image is being monitored and protected by a professional reputaFon management service.
Reputation Management Skills Here are the skills to look for when hiring a ReputaFon Manager: 1. Outgoing personality -‐ they will be required to walk into networking events and be comfortable introducing themselves to strangers, 2. WriFng skills – a background in journalism or experience with wriFng helps since they’ll be creaFng so much content for your company, 3. Social media experience – experience with social media tools isn’t a must, but it’s deﬁnitely helpful and cuts down on training. Look for someone who can navigate WordPress and understands TwiNer and Facebook for business, 4. Interest in your industry – a Community Manager needs to be passionate about what they do. If they’re not interested in your product or service move on,
Reputation Management Skills 5. Willingness to work around the clock – being a Community Manager isn’t a 9-‐5 job. Make sure they understand that the job involves working some evenings and weekends, and responding to community members outside of work hours (but please, please compensate them accordingly), 6. Good employee – The skills you would look for any employee apply here: great Fme management skills, ability to mulFtask, intelligence – but they’re especially important for a Community Manager since they’re managing so many diﬀerent areas of the business. Look for someone smart who doesn’t get stressed under pressure, 7. PR experience – having experience with public relaFons is a nice to have, especially if it’s a focus for your business, 8. Culture ﬁt -‐ this especially applies if you’re at a small company. The person needs to get along with your other employees and needs to mesh with the company’s culture.
Reputation Management & Social Media Marketing Managing online reputaFon is now closely linked to the social media. Factors of business success will increasingly be associated with to the company image conducted on line. The reputaFon of a company will therefore more and more be based on the cyber opinions published through the various sites, forums and sharing networks. For businesses to truly thrive, they need to achieve "brand idenFty". Examples of large companies with brand idenFty are Kentucky Fried Chicken (KFC), Coca Cola, Starbucks. When somebody hear those names, he will immediately know what kind of product or service is geQng. Having that kind of brand recogniFon implies trustworthiness, reliability, and consistency. Actually, with a good reputaFon management, businesses clearly dont need to have a big adverFsing budget to achieve a good level of brand recogniFon. With the internet and social media in addiFon to an acFve online management, its now feasible for any company with a minimal budget to get widespread branding of their business online.
Reputation Management Benﬁts Without a doubt, the top beneﬁt of a successful and well-‐executed online reputaFon management campaign is maintaining a favorable image for your company. When consumers turn up nothing but posiFve informaFon about your company, they are more likely to do business with it. AddiFonal beneﬁts include: • Early Warning about NegaFve Press: Since you’ll be tracking and monitoring your company’s reputaFon, you will be able to respond to negaFve comments and arFcles in a quick and strategic way. The longer that such comments go without responses, the more serious the damage will be. • Improve Customer SaFsfacFon: Online reputaFon management requires you to be proacFve about responding to criFcisms of your company on the Internet. This not only improves your company’s image, but it can dramaFcally improve customer saFsfacFon. Customers are impressed when a company cares enough to respond to them personally about issues that they are having. As long as you take the Fme to respond in a thoughjul and helpful way, you simply can’t go wrong.
Reputation Management Benﬁts • Save Money on MarkeFng: While you will have to pay for the best reputaFon management services, they will actually save you serious money in the long run. As menFoned above, think of reputaFon management as an extension of your overall markeFng campaign. When your company’s image is ﬂourishing, you don’t have to work quite as hard at convincing people about the quality of its products and services. • Learn More about the CompeFFon: The old saying about keeping your friends close and your enemies closer is true. Your compeFtors aren’t your enemies, per se, but you need to keep tabs on them. Every now and then, reputaFon management strategies reveal underhanded, shady techniques by the compeFFon – and it’s beNer to become aware of them sooner rather than later.
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