Your SlideShare is downloading. ×
How open APIs benefit service providers
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How open APIs benefit service providers


Published on

This presentation was delivered at the Broadband World Forum Paris in September 2011. It discusses the importance of open APIs and the relative value of operator assets.

This presentation was delivered at the Broadband World Forum Paris in September 2011. It discusses the importance of open APIs and the relative value of operator assets.

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Application PolicyManagement – Exposing APIs Broadband World Forum 2011 Guy Redmill
  • 2. Networks are Complex IP Multimedia Networks Legacy mobile LCS CS Network signalling Networks Client Mm Ma Le Mb Mb CS AS BGCF I-CSCF Sh CS Mg Mk Cx C, D, LRF Mk Gc, Gr Mw HSS Mm Mj BGCF Ml Mi Cx IMS- MGCF Dx SLF MGW S-CSCF Dh Mg Dx Mn ISC E-CSCF Mr Mb Mw Mw P-CSCF Mi MRFP MRFC Mx Mp Rx Mx Mx BGCF Mb Mb Mb IBCF Ici Gm Ix TrGW IziLegend: UEBold lines: interfaces supporting user traffic; UtDashed lines: interfaces supporting only signalling.NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 23 002-820
  • 3. And Getting More Complicated..Legend:Bold lines: interfaces supporting user traffic;Dashed lines: interfaces supporting only signalling.NOTE: The reference point CS (Circuit Switched) is not specified in this specification. REF: TS 123 002 V9.4.0 / 23.002 9.4.0
  • 4. And More… HLR/AuC* C SMS-GMSC MSC EIR SMS-SC TE MT GERAN HSS* SMS-IWMSC R Um Gb, Iu Rx+ (Rx/Gq) Gr Gs Gf AF PCRF Gd Gx+ (Go/Gx) Gc Gmb BM-SC Iu Gi Gi Gn/Gp PDN TE MT UTRAN SGSN GGSN Mb R Uu Gn Ga Billing Ga System* Gy Mb IMS- SGSN MRFP MGW OCS* Wi UE Gm CGF* IMS P-CSCF CSCF Mw Cx Dx HLR/ CDF AuC* HSS* SLF D/Gr Wx Wf Wf Intranet/ Dw Wd 3GPP AAA 3GPP AAA ** Internet OCS* Proxy Server Wa Wa Wo Wy Wm WLAN Access Wg WLAN Network WAG PDG UE Note: * Elements duplicated for picture Ww Wn Wp Wz layout purposes only, they belong to the same logical entity in the architecture Wu Billing baseline. Traffic and signaling CGF* System* Signaling ** is a reference point currently missingREF: 3GPP ETS 23.882-1f1 Baseline architecture for 3GPP
  • 5. Why Do We Need APIs?• Reduce / hide complexity• Abstract functionality• Leverage capabilities in a simple way• Create value• Increase return from network investment• Make / save money
  • 6. What Do We Use Them For?
  • 7. APIs Have A Long History
  • 8. Operator Initiatives• Many examples – BlueVia – BetaVine – Orange – Sprint – Telenor MOVE• How successful?
  • 9. Here’s An Example: Partners TSGREF: Telenor AS (Sune Jakobsson) / Gintel AS
  • 10. The Internet World Has Many APIs
  • 11. 2006
  • 12. 2011 12secondstv 23 30Boxes 411Sync 43Things 5min 7digital A9 Abbreviations Active AddThisMenu AddThisSharingEndpoints AdobeOnAir AdobeShare AdobeSocial AevumObscurum AftertheDeadline AgentRank aideRSS AIM AIMPhoneline Akismet AlcatelLucentOpen Alchemy AlchemyAPIKeywordandTermExtracti Alexa AlexaThumbnail AlexaTopSites AlexaWebInfo AlternativeTo Amazon AmazonCloudWatch AmazonEC2 AmazonFulfillmentWebService AmazonHistorical AmazonMarketplaceWebService AmazonPayments AmazonQueue AmazonRDSRelationalDatabaseServi AmazonS3 AmazonSimpleDB AMEE Amplify AOLOpenAuth AOLOpenMail AOLPictures AOLVideo AOLVideoUpload AOLWebAIM AonawareDictionary ArcWeb ArtBeat arXiv AustralianBusinessNumberLookup AuthenticJobs Authorize.Net AvantLink Avvo Awesm BabyNames Backpack BackTweets BackType Bandsintown Basecamp BatchBook BBC BBCMusic Bebo BeenVerified BeerMapping BeliefNetworks BestBuyRemix Betfair BibleGateway BibSonomy BigHugeThesaurus BigTribe Billboard Billomat Bing BingMaps BlankSlate bLaugh Blinksale Blinkx Blipfm BlogamaIPInfoDB Blogger Bloglines Blogmarks BlueDot BookMooch BooRahRestaurantSearch Brightcove BrighterPlanetEmissionEstimates Brightkite BroadsoftXtended BrooklynMuseum BTWeb21C Buildasearch Burstn buySAFE Buzznet CafePress Calais CampaignMonitor Campfire CapitolWords CareerBuilder Carma ChaCha ChartLyricsLyric Chirpio Cicero CitySearchCityGridCitySourced ClearForest Clickatell Clicky Cligs Clipta CloudMade Cloudspeakers Cloudvox CNET Collecta COLOURlovers CommissionJunction Compete ConceptShare Connotea ContextVoice CorpWatch CowntUs CreativeCommons CrunchBase CurrenciesExchangeRates CyberSourceSimple DabbleDB Dailyplaces DandyId Dapper DataUnisonEbayResearch Daylife DBBusinessVerify DBCreditCheck DBpedia deCarta DemocracyInAction DHL Digg DigitalBucket DigitalNZ DigitalPodcast Dipity DirectedEdge Discogs Disqus Doba Docstoc DocuSignEnterprise DonorsChoose dopplr Drawloop Dropbox Dropio EarthTools EasyUtil eBay EchoNest EchoSign EditGrid EmporaEvergreen Enthusem Entrez Ergast eSideWalk ESRIArcGISJavaScript ESV Etsy Eventbrite Eventful EveOnline Evernote Evoca Evri Expono Facebook FacebookAds FacebookGraph FacebookSocialPlugins Facecom Faces Factual FanFeedrSportsNews FantasyFootballNerd FatSecret Faviconz FedEx FedSpending FeedBurner FeedMap ffwd FilesAnywhere FilesTube FilmCrave Findory FireEagle FizberNeighborhoods Flickr FlightStats Floobs FollowTheMoney Formstack Forvo Fotolia Foursquare Foxrate Freebase FreebieSMS Freewheel FreeYourID FreshBooks FriendFeed Friendster Fring FUTEFWikipedia GamePro GamesRadar Garmin geocoder geocoderCanada Geocubes Geograph GeoIQ Geolenz Geoloqi GeoNames GetMapping GetSatisfaction Gigablast GigJunkie Gigya GitHub GlobalBiodiversityInformationFac GlobeXplorer Glue GoMoTextSMSGateway Goodreads Google GoogleAdSense GoogleAdWords GoogleAjaxFeeds GoogleAJAXLanguage GoogleAJAXLibraries GoogleAjaxSearch GoogleAnalytics GoogleAppEngine GoogleAppsEmailMigration GoogleBase GoogleBookSearchBookViewability GoogleBookSearchData GoogleBuzz GoogleCalendar GoogleChart GoogleCheckout GoogleClientAuth GoogleCodeSearch GoogleContacts GoogleCustomSearch GoogleDesktop GoogleDirections GoogleDocsList GoogleEarth GoogleEmailSettings GoogleFinancePortfolio GoogleFont GoogleFriendConnect GoogleFusionTables GoogleGears GoogleGearsGeolocation GoogleGeocoding GoogleGmailOAuth GoogleHealth GoogleHomepage GoogleLatitude GoogleMaps GoogleMapsData GoogleMapsElevation GoogleMapsFlash GoogleMashupEditor GoogleNotebook GoogleO3D GoogleOpenID GooglePicasa GooglePlaces GooglePrediction GoogleSafeBrowsing GoogleSites GoogleSocialGraph GoogleSpreadsheets GoogleSSO GoogleStaticMaps GoogleTalk GoogleTranslate GoogleVisualization GoogleWave GoogleWebAuth GoogleWebmasterTools GoogleWebsiteOptimizer Gowalla GreatSchools GroovesharkGrouperVideo Groupon Gruvr Guardian Harvest Heroku Heyzap Hi5 Highrise Hiogi HolidayService HomePipe hostip HotelsCombined HotOrNot HotUKDeals Howcast Hyves Identica Idiomag Ifbyphone iGoogleThemes IIGAlerts Ikregeernl ILike ImageLoop ImageShack Imeem Imgly IMified indeed InfochimpsDigitalElement Infosnipernet InnerGearsCityState Instagram Instapaper IntelCPU IntelePeer Interfax InternetArchive InternetVideoArchive IntuitDataService IPAddressLookup Ipernity IPLocation ISBNdb IsgdIssuuSearch ITunesandiTunesConnect Jaduka Jaiku JamBase Jigsaw JobCentralJobs Joost Jots JotSpot JoyRackGames Justintv Kayak Kelkoo KewegoVideo Kiva Klout KooKoo Kuler Kwwika Kynetx Kyte LastFM Lat49 Layar LazyTune Let039sBeTrends LibraryThing Lingr LinkedIn LinkShare LiveContactsJS LiveJournal Livekick LiveSpacesPhotoControl LiveVideo LivingStones LOCSRW LongURL Loxcel LuluPublishing Lyricsfly LyricWiki Ma.gnolia MailChimp Map24 MapLarge Maplight Maponics MapPoint Mappy MapQuest Mapstraction MaxMindGeoIP Meaningtool MechanicalTurk Medioh Meebo Meetup Mendeley MenuMania MetaCarta MicrosoftAdCenter MicrosoftBing MicrosoftHealthVault MicrosoftMSDN MicrosoftTranslator MindTouchDekiWiki Mite Mobivity Mobypicture Moneybookers MOO Moreover MSNMessenger MTV Multimap MusicBrainz MusicMobs MusixMatch MyBlogLog Myplaylist MySpace MyVox Nabaztag NASA Naver NCAAMensCollegeBasketball Ndurl Nestoria Netflix NetSuite Netvibes NewsCloud NewsGator NewYorkTimesArticleSearch NewYorkTimesBestSellers NewYorkTimesCampaignFinance NewYorkTimesCommunity NewYorkTimesCongress NewYorkTimesMovieReviews NewYorkTimesNewswire NewYorkTimesTimesPeople Nextstop Ning NOAA NorwayWeather Notifixious NPR Omgili Omnidrive OneLogin Ontok OntokWikipedia Oodle OoVoo OoyalaVideoPlayer openDada OpenDOAR OpenGovernmentDataInitiative OpenLayers OpenPatentServices OpenSecrets OpenSocial OpenSosius OpenStrands OpenStreetMap OpenX OpinionCrawlSentimentAnalysis Orb Orkut OSOpenSpace Outsidein Pageflakes Panoramio PayPal PDFGenerator PeekaCity PeoplePond Phanfare PhishTank Photo Photobucket Picnik PicPlz Pikchur Pikeo Pingdom Pingfm Pixagogo Pixlr Plancast Plaxo Playme Plazes Poly9FreeEarth PostalMethods Posterous PostRankDataMining Pownce PriceGrabber PriceRunner Printfection Prodigem ProgrammableWeb Prosper PubSub Pusher Pushpin PushpinLocationData Qrcx QuarkRank QuickBase QuickFuse Quora QurlQwerly Qype RadioTime Rakuten RapLeaf RawSugar RealtyBaronAnswers Recurly Reddit Rentometer RescueTime RetroAvatar ReutersSpotlight Revver Rezgo Rhapsody Ribbit Rim Ringful Riya RoviCloudServices RPX Rrove SafeCreative Salesforce ScienceMuseum Scribd ScribdiPaper SecondLife SeeqPod Seesmic SemanticContextualAdvertising SemanticHacker SendGrid Sendible Sensebot SEOmoz Shadows SharedBook ShareThis Shizzow Shopify ShopStyle Shopzilla Shrten ShutterPoint SilverlightStreaming SimpleAPI SimplyHiredJobs Simpy Skydeck SkyhookWireless Skype Sletohcom SlideShare SmashFly Smugmug SnappyFingers Snapr Snipshot SNOCAP SocialActions Songkick Songly Songza SoundCloud Sparklines SplogSpot Spock SpokenBuzz Spore SpotifyMetadata Spraci SpringWidgets Start Steply stikkit StrikeIron StrikeIronReversePhone StrikeIronSMSPro StrikeIronTaxes StrikeIronUSCensus Stupeflix Stylight Subj3ct SugarSync SummizeTwitterSearch SunlightLabsCongress SuperDataPack Superfeedr Swivel Syndic8 Tagalus Taglets Tagoo TagTooga Tailrank Tarpipe TeachStreetClassesandCourses Technorati Tel Textamerica TheyWorkForYou ThisNext Thounds Thumbalizr Ticketfly TimesURL TinyGeoCoder Tinylink Tinysong TinyURLOpen TokBox Topicalizer Topsy Touchnote TourCMSMarketplace TownMeGeo TradeSports TransparencyData TravelFusion Trendrr TribeHR Trim TringMe Tropo TrueKnowledge Trulia TrustedPlaces Trynt Tumblr TutorialsGarden Tweetmeme TweetPhoto TweetScan Twilio TwilioSMS Twinfluence Twitgoo TwitPic TwitrPix Twitter TwitterCounter TwitterGrader TwitterStreaming Twittervision Twtfm TypeKey TypePad UClassify UPCDatabase Upcoming UPS UrbanDictionary UrbanMapping UrlBorg Userplane USGSElevation USPostalService Ustream.TV USYellowPages Vast Veoh ViaMichelin Viddler Videodetective VideoSurf Vidoop Vimeo VirtualEarth Vodpod voo2do Voxeo W3Counter WalkScore WatchMouse WeAreHunted WeatherBug WeatherByCity WeatherChannel WeatherUnderground WebAPIforBiology Weblogs WebPurifyProfanityFilter WebShots WebThumb WeFeelFine WhatCounts WhatTheTrend WHERE Where2GetItSlippyMap Whereis WhitePages Whois Widgetbox Wigle Wikipedia WindowsDesktopGagdets WindowsLiveContacts WindowsLiveData WindowsLiveDomains WindowsLiveExpo WindowsLiveGadgets WindowsLiveIDWebAuthentication WindowsLiveSpaces WindowsLiveSpacesPhoto WiserEarth WishpotShopping Wordnik WorldCatSearch WorldTimeEngine Wuala Yahoo YahooAddressBook YahooAds YahooAnswers YahooAudio YahooBBauth YahooBOSS YahooContacts YahooGeocode YahooGeoPlanet YahooImages YahooInternetLocationPlatform YahooLive YahooLocal YahooMail YahooMapImage YahooMaps YahooMessenger YahooMusic YahooMusicEngine YahooMyWeb YahooPlaceFinder YahooPlacemaker YahooQueryLanguage YahooRelatedQuery YahooSearchMarketing YahooShopping YahooSiteExplorer YahooSocialDirectory YahooSpellingSuggestion YahooTerms YahooTraffic YahooTravel YahooUpdates YahooVideo YahooWeather YahooWidgets YellowCanada Yelp YesBroadcastDB Yolink YourMapperAPI YouTube YouTXT Zanox Zappos Zazzle ZeeMaps Zemanta Zendesk Zillow Zixxo Zoho ZoomIn ZoomInfo Zooomr Zvents
  • 13. What Matters?• 3920 web APIs and counting – 70% REST – 17% SOAP• But, APIs live or die off• AWS de facto for cloud services – REST / SOAP• Do standards matter?• Does anyone make any money in the Apple store?
  • 14. What Matters?• Developers care about value / returns• Individual APIs don’t matter much – It’s the model• Value can be lost – LBS• Opportunity can change – OneAPI focus• What is really unique in telco land?
  • 15. Conclusion• Core assets: – QoS / Policy – Voice – Payment / Trust• Don’t chase standards; chase niches• Launch an API; make it RESTful• Find a way to leverage what’s unique• Make it worthwhile for all stakeholders
  • 16. Conclusion• Don’t wait……• Someone else will steal your value – Twilio – Voxeo (Tropo) – Ribbit• 3920 web APIs and counting…..
  • 17. Thank