What is fashion ?
It’s not easy to answer this question because it means
different things to different people.
Fashion is an art, a job , a peek into personality , an
escape or disguise… But ultimately, Fashion is the
total outlook of an individual of today and only today .
« never has and never will »
French Fashion designer COCO(Gabrielle )Chanel once
said: « Fashion is not something that exists in dresses
only ,Fashion is in the sky , in the street Fashion has to
do with ideas the way live what is hapenning.
“Fashion is made to
ends ( K.Lagerfeld)
Over the years i
have learned that
what is important
in a dress is the
woman who is
Yves Saint Laurent
The difference between STYLE
& FASHION is :
Hubert De Givenchy
The dress must follow the
body of a woman , not the
body following the shape of
“Zest is the secret of all beauty.
There is no beauty that is
attractive without zest.”
Why we wear this?
Fashion is something we deal with it every day,we are
constantly being bombarded with new Fashion ideas
from music,videos,books,and TV.movies also have a
big impact on what people wear for instance :
RAY-BAN sold more sunglasses after the movie MEN
Fashion design is the designing and creating of new
The more unique your creations, the more successful
It’s a glamorous career with a lot of money to be
Fashion designer can be described as the person who
got knowledge and skills in designing clothes using all
the materials such as fabrics and designing it in any
kind of styles and fashion.
WHY DOES FASHION CHANGE?
Fashion change because people change.
We always want something new. Clothing
change for practicable reasons, for
appropriateness for the season, and for
adaptation to environment situation. In
some cases the popularity of fashion
endure for many seasons because of the
combinations of these reasons.
Where fashion began?
France – considered the center of fashion for almost
400 years from 1600s into the 1900s. Especially in Paris.
In the 1600s, French royalty and wealthy landowners
employed their own dressmakers and tailors.
KINDS OF FASHION
Haute Couture - French word meaning high fashion.
It means one-of-a-kind. These include designers'
Ready to wear (Prêt-à-Porter) - Term used to describe
mass produced garments. These include designers'
originals manufactured to a certain number for
department stores and offered at lower prices.
Two main seasons
Both require a different fashion look and a new range
of colors and fabric designs for the time of year.
Light weight fabrics in summer
Heavier fabrics in winter
Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.
Designers work a year in advance
In the spring, the studio works for the spring/summer of the
Once a collection is finished, on to the next!
Each collection is researched so that all the items in it
complement each other, will be in style, and have the
particular look for which the company is known for.
A designers most difficult task is forecasting what will be in
style for the coming years. To do this, they know the past
trends and look at repeats. They also purchase HIGH priced
trend magazines. Additionally they observe what succeeded
with customers in the past.
A designers select a theme that represents their collections. It
can be a period in history, a foreign place, a range of colors, a
type of fabric…
After the groundwork is completed for the nature of the
collection, the designer must decide how many and what
types of garments should be included in the collection.
Usually, they have a three month period to design, produce
and publicize the collection in time for their fashion show.
Press and buyers get their first look at the collection at the
Terms that keep designers in business
Fad : is a fashion that stays indefinitely.
Classic :. - is a fashion that die quickly and whose
greatest appeal is as novelty.
Style : A characteristic of dress that exists independent of
Design : Refers to a specific version of a style .
Trends : The movement of a fashion into and through
the marketplace, How long a fashion remains popular.
Where is the
easiest place to
find work in
Workers for Freedom
New York Designers
Oscar De La Renta
Tom Ford (Gucci)
Mary Ann Restivo
Yuki Torii International
In Morocco, fashion preserves its traditional style
inherited from the various great civilizations that
found their way to Northwest Africa.
Moroccan design has been recognized for its style and
has garnered a reputation, winning awards in
international fashion shows throughout Europe .
Moroccan tailors often rely on tribal accessories to
complete the outfit and bring to it an Old World
quality while fusing with New World chic.
Model: is a person who is employed to promote,
display, or advertise commercial products(notably
fashion clothing) or to serve as a visual object for
people who are creating works of art .
a runway or catwalk is a narrow, usually flat platform
that runs into an auditorium, used by models to
demonstrate clothing and accessories during a fashion
1. CENTRAL SAINT MARTINS
2. ROYAL COLLEGE OF ART
3. PARSONS, THE NEW SCHOOL FOR DESIGN
4. KINGSTON UNIVERSITY
5. ECOLE DE LA CHAMBRE SYNDICALE
6. LA CAMBRE
7. BUNKA FASHION COLLEGE
8. ANTWERP ROYAL ACADEMY OF FINE ARTS
9. FASHION INSTITUTE OF TECHNOLOGY (FIT)
10. ISTITUTO MARANGONI
12. LONDON COLLEGE OF FASHION
13. SHENKAR COLLEGE OF ENGINEERING AND DESIGN
14. SAVANNAH COLLEGE OF ART AND DESIGN
15. UNIVERSITY OF WESTMINSTER
16. STUDIO BERCOT ……
It is a small shopping outlet put by fashion
designers to showcase and sell their collections.
The “Main Event” Calendar
Italian and French couture collections for
spring/summer in Paris and Rome
British, Italian, American and French designer
collections shown in London, Bologne, Germany, and
IMBEX (International Men’s and Boy’s wear exhibition
in London, England)
International men’s fashion week in Cologne, Germany
British, Italian, American and French designer collections for
autumn/winter shown in London, Milan, New York and Paris.
Munich (Germany) Fashion Fair
Interstoff clothing, textiles trade fair held in Frankfurt,
International designer collections, in Tokyo
London mid-season fashion exhibition for autumn
Italian children’s wear collections held in Florence, Italy
Portex: Portugese ready-to-wear fashion fari for Spring/Summer
French and Italian couture collections for
Autumn/Winter, Paris and Rome
Uomo Italia Men’s wear shown in Florence
Future Fashions Scandinavia Fair held in Copenhagen,
International men’s fashion week and international
jeans fair in Cologne, Germany
Finnish fashion fair in Helsinki
British, French and American ready-to-wear collections
for Spring/Summer shown in London, Paris, New York
Fashion & media
Fashion trends are often sparked by characters on
popular TV shows , movies , … that we might take
ideas inspired from their looks….
Fashion & celebrities
A prime example of a celebrity is Victoria Beckham is
a popular face in this domain .
Kim Kardashian that wears everytime new expensive
Katy perry:that looks impressive in the stage & in the
Lady Gaga : with her strange style that can never be