Sell Your Home Faster & For More Money  San Jose, CA  December 17, 2012Slide 1 of 26
A Little Bit About Who We Are Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97%...
Faster, and for More Money  Our mission: to reinvent real estate to work better for you   Redfin Sells Faster             ...
How to Sell Your House ● Perfect debut    ► Staging: invest in the house, not fees    ► Professional photos: optimized for...
A Sparkling Debut 1. Redfin Open Book:    A proven list of quality providers 2. $250 in matching funds to    make your hom...
Marketing Blitz                    Emails                #1 brokerage site                                             100...
Listing with Redfin ● More people See your Home    ► Premium placement on Redfin.com    ► Mobile apps target on-the-go buy...
90% of Buyers Use the Internet to Search                   Internet                                                 76%   ...
We Know More, You Know More    We use data to understand the science of real estate:         ► For example, for the best c...
And, Lower Fee                     Traditional   Sales amount      $500,000      $500,000   Service fees    $2,415        ...
Preparing to SellSlide 11 of 26
Getting ready to hit the market… ● First Impressions    ► De-Clutter    ► De-Personalize    ► Clean, Paint, Fix & Deodoriz...
Perfect PicturesSlide 13 of 26
Agent-Contract AuditsSlide 14 of 26
10003220Slide 15 of 26
Slide 16 of 26
Slide 17 of 26
Price & List StrategiesSlide 18 of 26
Strategies for Sellers… ● Tips for Pricing Your Home    ► Buyers today know value    ► Effects of wrong pricing    ► Price...
Tips to Making Your Curb Appealing ● Clean up and fix your yard ● Fix your mail box and add house numbers if missing ● Was...
Tips to Staging Your House ●   Declutter ●   Get rid of ALL smells ●   Get the dust and film off of everything ●   Make su...
Pricing Strategies   What if we over price?             What if we under price?   ● Loss of Interested Buyers        ● Sta...
Negotiations and Tactics ● Understanding current market conditions ● Personal vs. business ● Evaluate entire offer    ► Pr...
Inspections and Contracts ● Types of home inspections    ► Home Inspection vs. General Inspection    ► Opportunity to nego...
After Offer is Accepted…   ●   Agent               ● Loan Application   ●   Alternate Agent     ● Title Contingency       ...
Next Steps   •   Check out our agents and their reviews   •   Study the inventory and houses in your areas   •   Ask a lot...
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San jose home selling webinar 12.17.12

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Transcript of "San jose home selling webinar 12.17.12"

  1. 1. Sell Your Home Faster & For More Money San Jose, CA December 17, 2012Slide 1 of 26
  2. 2. A Little Bit About Who We Are Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend. ● Customers, not commissions ● Informed decisions ● The right home for the right price No obligation Get back a portion of our commissionSlide 2 of 26
  3. 3. Faster, and for More Money Our mission: to reinvent real estate to work better for you Redfin Sells Faster Redfin Sells For More $ On average 8% faster On average $9,700 more Homes listed with a Redfin agent are viewed twice as often as the competition. …And, for a lower feeSlide 3 of 26
  4. 4. How to Sell Your House ● Perfect debut ► Staging: invest in the house, not fees ► Professional photos: optimized for online ► Pricing: a science, not an art ● Marketing blitz ► Website syndication ► Open house, private tours, yard sign, flyers ● Sustained effort ► Tour follow-up ► Real-time traffic dashboardSlide 4 of 26
  5. 5. A Sparkling Debut 1. Redfin Open Book: A proven list of quality providers 2. $250 in matching funds to make your home shine ► Cleaning, De-cluttering ► Painting ► Staging 3. Free, professional photos Photos are #2 after price in driving toursSlide 5 of 26
  6. 6. Marketing Blitz Emails #1 brokerage site 100-250 clicks/daySlide 6 of 26
  7. 7. Listing with Redfin ● More people See your Home ► Premium placement on Redfin.com ► Mobile apps target on-the-go buyers ► Promote home in targeted ► Professional Flyers ● You’ll Know It All at Every Step ► Email all buyers who see your home ► See how many people have viewed your home ► Advise you at every step in the processSlide 7 of 26
  8. 8. 90% of Buyers Use the Internet to Search Internet 76% 13% 10% Real estate agent 68% 19% 13% Yard sign 24% 35% 41% Open house 12% 34% 54% Newspaper ad 11% 29% 60% Home book or magazine 7% 18% 74% Home builder 6% 11% 82% Television 1% 6% 92% Relocation company 1% 2% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Frequently Occasionally Rarely or not at allSlide 8 of 26
  9. 9. We Know More, You Know More We use data to understand the science of real estate: ► For example, for the best chance of selling, list on a Friday (yet, only 18.8% of homes are listed on a Friday) See who’s visiting your home online: Your online dashboard ► Compare activity to other local listings ► Respond quickly to market changes ► Identify traffic sourcesSlide 9 of 26
  10. 10. And, Lower Fee Traditional Sales amount $500,000 $500,000 Service fees $2,415 $2,415 (approximately) Seller fee $15,000 $7,500 Buyer fee $15,000 $15,000 Total fee $32,415 $24,915Slide 10 of 26
  11. 11. Preparing to SellSlide 11 of 26
  12. 12. Getting ready to hit the market… ● First Impressions ► De-Clutter ► De-Personalize ► Clean, Paint, Fix & Deodorize ► Small Updates (DIY Projects) ● Skeletons in the Closet ► Disclose, Disclose, Disclose ► Consider a Pre-Inspection ● History of the Home ► Gather paperwork (oil tanks, permits, receipts) ● Professional Help ► Landscaping ► StagingSlide 12 of 26
  13. 13. Perfect PicturesSlide 13 of 26
  14. 14. Agent-Contract AuditsSlide 14 of 26
  15. 15. 10003220Slide 15 of 26
  16. 16. Slide 16 of 26
  17. 17. Slide 17 of 26
  18. 18. Price & List StrategiesSlide 18 of 26
  19. 19. Strategies for Sellers… ● Tips for Pricing Your Home ► Buyers today know value ► Effects of wrong pricing ► Price Blocking ● Tips for Marketing ► List on a Thursday or Friday ► Be flexible on showings ► Open Houses ► Online Marketing & Photography ► http://www.frontdoor.com/sell/10-tips-for-selling-a-home- in-the-fall/55828Slide 19 of 26
  20. 20. Tips to Making Your Curb Appealing ● Clean up and fix your yard ● Fix your mail box and add house numbers if missing ● Wash off your siding ● Flowers in pots, weed, mow & edge lawn ● If your house needs a quick refresher, paint the front door instead of the whole house! ● Park your cars in the garage, not the drivewaySlide 20 of 26
  21. 21. Tips to Staging Your House ● Declutter ● Get rid of ALL smells ● Get the dust and film off of everything ● Make sure all electronics are turned off ● Make all beds & add throw pillows to couches ● Put fresh flowers in rooms ● New fixtures and drapes in the bathroom or kitchen ● Neutral colorsSlide 21 of 26
  22. 22. Pricing Strategies What if we over price? What if we under price? ● Loss of Interested Buyers ● Stand out from ► Eliminates Offers = Lower competition Price ● More buyers = more ● Long days on market offers… ● Need price-reduction plan ● Lower carrying costs ● Hope: one buyer ● Risk: one buyer ● Appraisal concernsSlide 22 of 26
  23. 23. Negotiations and Tactics ● Understanding current market conditions ● Personal vs. business ● Evaluate entire offer ► Price ► Settlement date ► Inspections ► Financing ● To counter or not to counterSlide 23 of 26
  24. 24. Inspections and Contracts ● Types of home inspections ► Home Inspection vs. General Inspection ► Opportunity to negotiate repairs? ● As-is terminology ● Seller creditsSlide 24 of 26
  25. 25. After Offer is Accepted… ● Agent ● Loan Application ● Alternate Agent ● Title Contingency ● HOA Contingency ● Team Coordinator (condos) ● Mutual Acceptance ● Inspection Contingency ● Earnest money due ● Financing Contingency ● ClosingSlide 25 of 26
  26. 26. Next Steps • Check out our agents and their reviews • Study the inventory and houses in your areas • Ask a lot of questions • Email me: ashley.rabello@redfin.com • Check the events page for upcoming classes • Go back to work!Slide 26 of 26
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