Redfin's Staging Class - October 24

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Redfin's Staging Class - October 24

  1. 1. What To Do To Get YourHome Ready(Indoors & Out)October 24, 2012 Sherman Oaks, CAFollow: @RedfinLosAngelesLike: http://www.facebook.com/RedfinLosAngeles
  2. 2. Agenda● A little bit about Redfin● Repairs and updates ► Entryway ► Kitchen ► Baths● Curb appeal ► Roof and gutters ► Paint ► Driveways ► Lawn ► Front Door ► Backyard
  3. 3. A Little Bit About Who We Are● Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend.● Customers, not commissions● Informed decisions● The right home for the right price● No obligation● Get back a portion of our commission
  4. 4. National Market TrendsMultiple Offers● More than a Quarter of Listings Still Selling Fast ► For the month of September through the, 27.1% of new listings were under contract in two weeks or less. ► This measure of how competitive the market is for buyers has been holding steady for the last seven months. ► And from here on out, the inventory crunch will only get worse. With less than eight weeks before Thanksgiving, few sellers will jump into the market now, so supply will keep falling. ► Multiple offers are not only against 3 or 5 buyers, but more like 10, 20 and sometimes even 30 or more
  5. 5. National Market Trends● The key metrics across 19 major metropolitan markets are: ► Home prices in September increased 5.4% year over year, and were down 0.8% month over month. ► The number of homes for sale declined 29.3% from September 2011 to September 2012, and by 4.3% since August. ► Home sales increased 4% from last year, and fell 17% since August—a typical seasonal decline. ► The percentage of listings that sold within 14 days of their debut held steady in September at 27%. ► Home prices in September were 5 percent higher than a year earlier.
  6. 6. Repairs and Updates
  7. 7. EntrywayUsually the 1st and last thing a potential buyer seeswhen looking at any home/condo.Things to focus on:● Are the walls & baseboards damaged, scuffed or dinged up? ► A quick coat of paint can make a big impact.● Is the light fixture in need of being replaced? ► Adequate light is important; makes the entryway feel more open and inviting.● Does the area have proper storage (are things piled up and stuffed in corners)? ► Not necessarily on the cheaper end of updates, but a built-in storage area can be a big plus.
  8. 8. KitchenAs you have probably heard, kitchens & bathrooms sell homes!
  9. 9. Kitchen Floors: Tile● Tile: many times the tile is in good shape but the grout is either falling apart or discolored from the foot traffic pattern.● A cheap do-it-yourself fix is to buy some industrial cleaner and a good firm bristle scrubbing brush and go to town on the grout.● Another option would be to hire a company like The Grout Dr. They come out and rout out the old grout and re-grout the whole area with new material. This is also a much cheaper option than ripping up the old tile and having to pay a contractor to retile the entire kitchen.
  10. 10. Kitchen Floors: Hardwood● Hardwood: If you have hardwood floors you already know they can show wear and tear easily.● A quick & easy do-it-yourself fix to minor scratches and moderate signs of wear, is to use a hardwood floor cleaner/polisher. It will remove light signs of wear immediately.● For heavy scratches and damage, a good option aside from replacing the flooring would be to hire a company to refinish the floors. They will come in and sand down the floors and apply a coat of polyurethane. Your floors will usually look like new!
  11. 11. Kitchen Counters and Cabinets● Backsplash: ● Cabinets: ► A tile backsplash can make for ► Often are in good shape but a nice upgrade from just wall show normal signs of wear paint between your from daily use. countertops and cabinets ► Painting cabinets that are in ► There are new products out good shape but show signs of there that can make tackling moderate wear & tear is an this type of project much easier inexpensive alternative to if you want to try to take on this replacing them. upgrade yourself. SimpleMat is ► Re-facing is another cost one example. effective alternative to putting in all new cabinets.
  12. 12. BathsThis is the second place that people are going to really focus on.
  13. 13. Baths: Floor● Floors: ► Basically the same idea as the kitchen: either clean or re-grout. ► New tile installation can also make a big impact in any bathroom.Before: After:
  14. 14. Baths● Shower enclosures can show signs of wear and water damage to the grout and caulking. An effective & inexpensive fix is to strip and re-caulk any material that shows signs of mold or discoloration.● Retiling a shower enclosure is also a nice facelift but is going to be more costly than touching up the tile.● Vanity/Toilet: If they are in poor shape, replacing them is not a very expensive option and can make a big difference from run down fixtures.● Swapping out the faucet/shower control and shower head can also make a worn down bathroom look new if the rest of the items are in good shape.
  15. 15. Curb Appeal
  16. 16. Roof and Gutters● Clean! ►Sprinkle laundry detergent on moss ►Brush off with broom● Don’t use a power washer – save money
  17. 17. Paint● Things to consider: ► How much light the home gets ► What color the neighbor’s home is painted ► Specific to style (modern vs. craftsman)● Contrasting colors - Light trim/solid color● Painting door a good color
  18. 18. Driveways and Pads● Kill weeds● Cut branches and bushes back● Shovel driveway in winter● Hide garbage cans● Power wash driveway and walkway
  19. 19. Lawn Care Before Listing● Start feeding, mowing and weeding● Necessary plants ►Skirting trees with low branches ►Few bright flowers ►Makes yard appear larger and cleaner
  20. 20. Front Door● The first impression of the house● Clean!● Nice hardware on door goes a long way● Clean/updated hardware - spend $100 on updated locks
  21. 21. Porch● Don’t put a lot on it● Places for people to sit● 1 or 2 great pieces● Grill● Porch lights ► Make sure they work ► Buy new ones - $50
  22. 22. The Backyard● Power wash patios/deck● Furniture ► Buyers will sit ► Borrow from a friend ► Bright pillows● Trim back large bushes – makes yard appear bigger● Fence ► Paint/re-stand ► Make sure gates work
  23. 23. Other Tips● Mailbox in good condition ► Paint ► Buy a new one● House numbers are displayed well
  24. 24. Thanks for Coming!Please fill out the survey that was handed out at the beginning of class. Weappreciate the feedback!Check out our upcoming classes and events at http://www.redfin.com/buy-a-home/classes-and-eventsJohn UnderwoodSan Fernando Valley Redfin AgentJohn.underwood@redfin.com(818) 458-8820

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