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Redfin Home Selling Class
Everything you need to know in today’s market.
April 24, 2014 – Sacramento, CA
Presented by: Chr...
Meet Redfin’s Roseville – Folsom Team
Cecilia Gomez -Prado
Agenda
● Intro to Redfin
● Understanding the Market
● The Selling Process
● Pricing Strategies
● Marketing your home
● Rep...
A Little Bit About Who We Are
● Redfin is a real estate brokerage that has helped over
20,000 people buy or sell a home; 9...
Understanding the
Market
Sacramento Inventory
Sacramento Home Prices
Sacramento Area Overview
We’ve Recently Closed
82 Deals Nearby
• 4,676 people are looking at
homes in Sacramento on Redfin
right now!
• 343 people ...
The Selling Process
The Selling Process
● Decide on selling
● Meet with an Agent
● Stage and prepare your Home (Open Book referrals)
● Photogr...
Pricing: An Art & Science
● Consider the current economic factors
► Housing market
► Mortgage rates
► Employment & other E...
Pricing Strategies
What if we over price?
● Fewer Buyers see your house
● More days on market can elicit suspicion
● Need ...
Comparative Market Analysis
● What is a CMA?
► Art and Science: Left brain VS Right brain
► What is my home really “worth”...
What is the Best Day to List?
● Homes listed on Sunday get marginally more online views.
● Homes listed on Friday are tour...
How to Get Your Home
Ready to Sell
Front Door
● The first impression of the house
● Clean!
● Nice hardware on door goes a long way
● Clean/updated hardware -...
Porch
● Don’t put a lot on it
● A place for people to sit
● 1 or 2 great decorative pieces
● Grill – make sure it’s clean!...
Paint
● Things to consider:
► How much light the home gets
► What color the neighbor’s home is painted
► Specific to style...
Driveways and Pads
● Kill weeds
● Cut branches and bushes back
● Shovel driveway in winter
● Hide garbage cans
● Power was...
The Backyard
● Power wash patios/deck
● Furniture
► Buyers will sit
► Borrow from a friend
► Bright pillows
● Trim back la...
Repairs and Updates
Entryway
Usually the 1st and last thing a potential buyer sees
when looking at any home/condo.
Things to focus on:
● Are t...
Kitchen
As you have probably heard, kitchens & bathrooms sell homes!
Kitchen Floors: Tile
● Tile = good shape, Grout = not!
● A cheap do-it-yourself fix is to buy some
industrial cleaner and ...
Kitchen Floors: Hardwood
● Hardwood: If you have hardwood
floors you already know they can
show wear and tear easily.
● A ...
Kitchen Counters and Cabinets
● Backsplash:
► A tile backsplash can make for
a nice upgrade from just wall
paint between y...
Baths
This is the second place that people are going to really focus on.
Baths: Floor
● Floors:
► Basically the same idea as the kitchen: either clean or re-grout.
► New tile installation can als...
Baths
● Shower enclosures can show signs of wear and water
damage to the grout and caulking. An effective &
inexpensive fi...
Marketing Your Home
Listing with Redfin
● More People See your Home
► Redfin.com is the #1 used RE search site in the US
► Your listing gets P...
Benefits of a MLS Powered Site
● Redfin.com has 20+% more agent-listed properties than two
national portals, Zillow and Tr...
Marketing Blitz
#1
Brokerage
Website
Twice as many people see your home on Redfin.com
Thanks for Coming!
Questions? Get in touch:
Chris Medina chris.medina@redfin.com
Contact Number: (916)-802-8872
Check out ...
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Redfin Sacramento Home Selling Class

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  • [REQUIRED – Updated every time]
  • [REQUIRED – Updated every time]
  • [REQUIRED – Updated every time]
  • (show pre-done CMA from MRIS, pulled in advance, include summary with photos of comps, and summary detail at a minimum)
  • Talking point: Redfin.com is the most-visited brokerage website in the markets we serve, over 5 million monthly visitors nationwide
  • We’ll stick around…
  • Transcript of "Redfin Sacramento Home Selling Class"

    1. 1. Redfin Home Selling Class Everything you need to know in today’s market. April 24, 2014 – Sacramento, CA Presented by: Chris Medina Follow: @Redfin Like: http://www.facebook.com/Redfin
    2. 2. Meet Redfin’s Roseville – Folsom Team Cecilia Gomez -Prado
    3. 3. Agenda ● Intro to Redfin ● Understanding the Market ● The Selling Process ● Pricing Strategies ● Marketing your home ● Repairs & updates ● Staging & perfect pictures ● Questions? ● Thanks!
    4. 4. A Little Bit About Who We Are ● Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend. ● New RE Model: Customers, not commissions ● Buy-side: More info available + Transparency = Informed decisions = The right home for the right price ● Sell-side: We do MORE (Info, Photos, Classes, Sparking Debut, FT Coordinator, Proprietary Software for LESS ($$)
    5. 5. Understanding the Market
    6. 6. Sacramento Inventory
    7. 7. Sacramento Home Prices
    8. 8. Sacramento Area Overview
    9. 9. We’ve Recently Closed 82 Deals Nearby • 4,676 people are looking at homes in Sacramento on Redfin right now! • 343 people have toured homes with Redfin Agents in the area in the past 6 months
    10. 10. The Selling Process
    11. 11. The Selling Process ● Decide on selling ● Meet with an Agent ● Stage and prepare your Home (Open Book referrals) ● Photograph your home ● Take it live! ● Get an offer & expert help in negotiating = Signed Contract ● Work as a Team through the Inspection & Appraisal process ● Signing / Funding / $$$
    12. 12. Pricing: An Art & Science ● Consider the current economic factors ► Housing market ► Mortgage rates ► Employment & other Economic factors ● Consider ► Location-Competition-Timing-Condition-Price ► Comparable homes in your area  “Active”: Your direct competition  “Pendings”: How many DOM can indicate final price  “Solds”: Watch the trends of list VS sold prices
    13. 13. Pricing Strategies What if we over price? ● Fewer Buyers see your house ● More days on market can elicit suspicion ● Need price - reduction plan ● Hope: One Buyer pays the higher price ● Risk: Appraisal concerns What if we under price? ● Elicit Market Interest ● More buyers see your house = more potential offers ● Sold more quickly ● Hope: More than 1 Buyer ● Risk: Timing works against you & only 1 Buyer makes an offer
    14. 14. Comparative Market Analysis ● What is a CMA? ► Art and Science: Left brain VS Right brain ► What is my home really “worth”? ● CMA VS Appraisal? ► What they each mean to you ● How could 3 different Agents suggest 3 different prices? ► Experience level ► Business style ► Underlying Strategy
    15. 15. What is the Best Day to List? ● Homes listed on Sunday get marginally more online views. ● Homes listed on Friday are toured 19% more. ● Homes listed on Friday or Thursday sell for slightly closer to original list price. ● Homes listed on Friday are 12% more likely to sell in 90 days or less.
    16. 16. How to Get Your Home Ready to Sell
    17. 17. Front Door ● The first impression of the house ● Clean! ● Nice hardware on door goes a long way ● Clean/updated hardware - spend $100 on updated locks
    18. 18. Porch ● Don’t put a lot on it ● A place for people to sit ● 1 or 2 great decorative pieces ● Grill – make sure it’s clean! ● Porch lights ► Make sure they work ► Buy new ones – Great touch for under $50
    19. 19. Paint ● Things to consider: ► How much light the home gets ► What color the neighbor’s home is painted ► Specific to style (modern vs. craftsman) ● Contrasting colors - Light trim/solid color ● Painting door an appealing color
    20. 20. Driveways and Pads ● Kill weeds ● Cut branches and bushes back ● Shovel driveway in winter ● Hide garbage cans ● Power wash driveway and walkway
    21. 21. The Backyard ● Power wash patios/deck ● Furniture ► Buyers will sit ► Borrow from a friend ► Bright pillows ● Trim back large bushes – makes yard appear bigger ● Fence ► Paint/re-stain ► Make sure gates work
    22. 22. Repairs and Updates
    23. 23. Entryway Usually the 1st and last thing a potential buyer sees when looking at any home/condo. Things to focus on: ● Are the walls & baseboards damaged, scuffed or dinged up? ► A quick coat of paint can make a big impact. ● Is the light fixture in need of being replaced? ► Adequate light is important; makes the entryway feel more open and inviting. ● Does the area have proper storage (are things piled up and stuffed in corners)? ► Not necessarily on the cheaper end of updates, but a built-in storage area can be a big plus.
    24. 24. Kitchen As you have probably heard, kitchens & bathrooms sell homes!
    25. 25. Kitchen Floors: Tile ● Tile = good shape, Grout = not! ● A cheap do-it-yourself fix is to buy some industrial cleaner and a good firm bristle scrubbing brush and go to town on the grout. ● Another option would be to hire a company like The Grout Dr. They come out and rout out the old grout and re- grout the whole area with new material. This is also a much cheaper option than ripping up the old tile and having to pay a contractor to retile the entire kitchen.
    26. 26. Kitchen Floors: Hardwood ● Hardwood: If you have hardwood floors you already know they can show wear and tear easily. ● A quick & easy do-it-yourself fix to minor scratches and moderate signs of wear, is to use a hardwood floor cleaner/polisher. It will remove light signs of wear immediately. ● For heavy scratches and damage, a good option aside from replacing the flooring would be to hire a company to refinish the floors. They will come in and sand down the floors and apply a coat of polyurethane. Your floors will usually look like new!
    27. 27. Kitchen Counters and Cabinets ● Backsplash: ► A tile backsplash can make for a nice upgrade from just wall paint between your countertops and cabinets ● Cabinets: ► Often are in good shape but show normal signs of wear from daily use. ► Painting cabinets = inexpensive alternative to replacing them. ► Re-facing
    28. 28. Baths This is the second place that people are going to really focus on.
    29. 29. Baths: Floor ● Floors: ► Basically the same idea as the kitchen: either clean or re-grout. ► New tile installation can also make a big impact in any bathroom. Before: After:
    30. 30. Baths ● Shower enclosures can show signs of wear and water damage to the grout and caulking. An effective & inexpensive fix is to strip and re-caulk any material that shows signs of mold or discoloration. ● Retiling a shower enclosure is also a nice facelift but is going to be more costly than touching up the tile. ● Vanity/Toilet: If they are in poor shape, replacing them is not a very expensive option and can make a big difference from run down fixtures. ● Swapping out the faucet/shower control and shower head can also make a worn down bathroom look new if the rest of the items are in good shape.
    31. 31. Marketing Your Home
    32. 32. Listing with Redfin ● More People See your Home ► Redfin.com is the #1 used RE search site in the US ► Your listing gets Premiere placement on Redfin.com ► Mobile app target “On-the-Go” Buyers ► Professional HD Photography ► Stunning “Get Noticed” Flyers ● You’ll Know It All at Every Step ► You’ll have a whole Team on your side ► Link to show how many people have viewed your home ► Advise you at every step in the process
    33. 33. Benefits of a MLS Powered Site ● Redfin.com has 20+% more agent-listed properties than two national portals, Zillow and Trulia ● We display new listings 7 to 9 days faster, and record sales faster too Data Quality Redfin Trulia Zillow % of Agents – Listed Homes Available 100% 81% 79% Median Days to Publish a New Listing 0 9 7 % of Published Listings No Longer for Sale 0.1% 37% 36%
    34. 34. Marketing Blitz #1 Brokerage Website Twice as many people see your home on Redfin.com
    35. 35. Thanks for Coming! Questions? Get in touch: Chris Medina chris.medina@redfin.com Contact Number: (916)-802-8872 Check out our upcoming classes: http://www.redfin.com/events
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