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Philly home selling class march 2 2013


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  • Talking point: is the most-visited brokerage website in the markets we serve, over 5 million monthly visitors nationwide
  • Talking point: Potential home buyers can add your home to their favorites, request a tour, or start an offer directly from the listing details page on our site.
  • UPDATE THIS SLIDE: (Seattle only) Delete the image and “we buy premium placement…” statement from this slide. Seattle does not promote listings on
  • Demoredfin.
  • (show pre-done CMA from MRIS, pulled in advance, include summary with photos of comps, and summary detail at a minimum)
  • Transcript

    • 1. Home Selling Class March 2, 2013 North Wales, PA Follow: @RedfinPhilly Like:
    • 2. A Little Bit About Who We Are● Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend.● Customers, not commissions● Informed decisions● The right home for the right price● No obligation● Get back a portion of our commission
    • 3. Understanding theMarket
    • 4. National Market TrendsMultiple Offers - More than a Quarter of Listings Still Selling Fast● In Dec. 27.5% of new listings were under contract in two weeks or less.● This measure of how competitive the market is for buyers has been holding steady for the last seven months.● Multiple offers are not only against 3 or 5 buyers, but more like 10, 20 and sometimes even 30 or more
    • 5. National Market Trends● The key metrics across 19 major metropolitan markets are: ► Prices 11.3% higher YoY (9th month in a row with increasing prices YoY) ► Inventory falls 33% YoY ► At the close of 2012 there were < 160,000 listings nationally ► Inventory been dropping YoY for 22 months in a row
    • 6. Montgomery County January Stats for Houses
    • 7. Montgomery County January Stats for Condos
    • 8. Where to find data…
    • 9. Marketing Your Home
    • 10. Benefits of a MLS Powered Site● Recent Windermere/Redfin study across 11 major U.S. cities● has 20+% more agent-listed properties than two national portals, Zillow and Trulia● We display new listings 7 to 9 days faster, and record sales faster too
    • 11. Marketing BlitzTwice as many people see your home on #1 Brokerage Website 100-250 extra clicks per day
    • 12. Marketing BlitzTwice as many people see your home on Sample listing details page
    • 13. Marketing BlitzTwice as many people see your home in email
    • 14. Marketing BlitzPotential buyers see your home on the web We buy premium placement on, the top real estate website in the U.S. (Source: Hitwise)
    • 15. Selling Your Home
    • 16. The Process● Decide on selling● Interview agents● Stage and prepare your home (Open Book)● Photograph your home● Take it live!!!!!!● Get a contract● Hand over the keys
    • 17. Decide if You Want to Sell
    • 18. Find and Agent and Interview!● Is this your full-time job?● Where were your last five deals?● Who else will be working with me?● When am I committed to working with you?● Has a client ever filed a complaint?● How are you paid?● Can I see some reviews of your work?
    • 19. Stage and Prepare● Redfin Certified Providers ► Proven track record, vetted by Redfin● We review every client & post the good, bad, & ugly● Read real reviews & find a great local team ► Inspectors ► Lenders ► Title Companies ► Attorneys
    • 20. The Importance of Perfect Photos
    • 21. Pricing: An Art & Science● Consider the current markets ► Housing markets ► Mortgage rates ► Economic and other factors● Consider the price ► Competitive environment ► Comparable homes in your area  Active, under contract, sold (within 90-120 days)  Appraisal concerns
    • 22. Pricing StrategiesWhat if we over price? What if we under price?● Loss of Interested Buyers ● Stand out from ► Eliminates Offers = Lower competition Price ● More buyers = more● Long days on market offers…● Need price-reduction plan ● Lower carrying costs● Hope: one buyer ● Risk: one buyer● Appraisal concerns
    • 23. Comparative Market Analysis● What is a CMA?● What is the difference between a CMA and an appraisal?● How could 3 different agents suggest 3 different prices?
    • 24. What is the Best Day to List?● Homes listed on Sunday get marginally more online views.● Homes listed on Friday are toured 19% more.● Homes listed on Friday or Thursday sell for slightly closer to original list price.● Homes listed on Friday are 12% more likely to sell in 90 days.
    • 25. Thanks for Coming!Please fill out the survey that was handed out at the beginning of class. Weappreciate the feedback!Check out our upcoming classes and events at McCarthy | Philadelphia Agent | | T: (610) 592-8116