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July 19 Los Angeles Staging Class
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July 19 Los Angeles Staging Class

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  • 1. Home Staging BasicsPresented by:Eric Tan, Esq. Redfin Listing Broker and AttorneyRobin DeCapua & Rachel Moore Madison Modern HomeJuly 19, 2012 – Pasadena, CA
  • 2. Home Staging Basics● The Importance of Staging● Finding the Right Home Stager● The Staging Process Explained● How Much Can You Expect to Spend on Staging?● The Return on Investment of Staging Your Home
  • 3. The Importance of StagingYour Home Will Spend Less Time on theMarket• The Real Estate Staging Association studied 174 homespreviously on the market an average of 156 days.• Those same homes were professionally staged, relistedand sold in 42 days on average after staging. This is 73%less time on the market.**2011 RESA study
  • 4. The Importance of StagingYour Home Will Inspire Higher Offers• A study was performed on the sales history of 200professionally staged properties that had previously sat onthe market unstaged.• These homes sold for an average of $26,000 more thanoriginally expected.**activerain.com study
  • 5. The Importance of StagingYour Home Will Show Better in Photographs• 90% of all home purchases begin with an Internetsearch• Photos begin to sell your home before buyers evenenter it
  • 6. Finding the Right Home StagerRedfin’s Open Book Directory – a TrustedSource• All Open Book-approved home stagers have beenpersonally recommended by real estate agents
  • 7. Finding the Right Home StagerRedfin’s Open Book Directory – a TrustedSource• A client review process ensures quality and satisfaction
  • 8. Finding the Right Home StagerRedfin’s Open Book Directory – a TrustedSourceMadison Modern Home is proud to be a Redfin Open Book-approved home stager
  • 9. The Staging Process ExplainedFor an Unoccupied Property:• Staging generally takes 2 days• Stagers make recommendations for improvements andmaintenance• Stagers bring in all furniture, rugs, lamps, windowtreatments, art and accessories
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  • 12. The Staging Process ExplainedFor an Occupied Property:• Staging generally takes 2 days• Stagers work with existing furniture and accessories asmuch as possible• Stagers work with seller and realtor to make designrecommendations and de-clutter home• Stagers fill in with furniture, rugs, lamps, windowtreatments, art and accessories as necessary
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  • 15. How Much Can You Expect toSpend on Staging?• Madison Modern Home charges $1.50 persquare foot, plus a monthly rental fee based on1/3 of the staging cost. Rental fees are pro-rateddaily after the first month
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  • 30. The Return on Investment ofStaging Your Home• If, for example, staging your home costs $2,600 - and results in a$26,000 increase in your homes sale price - thats a $1,000% returnon investment.• "The investment in staging your home will always be less than aprice reduction on your home." - Barb Schwarz, founder of homestaging• "This home was on the market for 90 days with no offers. At theinsistence of the homeowner, I was contacted to stage the property. Itsold two days after staging. What does that tell you about theimportance of staging?" - home stager, St. Louis, MO
  • 31. The Return on Investment ofStaging Your Home● “Wow, after six weeks on the market and no offers, we sold the week after a stager spent the day rearranging our house. We had three offers and sold at 98% of our $949,900 asking price. Im glad we didnt drop our asking price $50,000!” - John W.
  • 32. Questions and Answers Eric G. Tan, Esq. Redfin | Broker and Attorney C: 310.995.4292 O: 323.639.0599 F: 310.943.9319 Eric.Tan@Redfin.com Broker License #01854076 CA Attorney License #263777