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Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
Home Selling Class Pleasanton May 9,2012
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Home Selling Class Pleasanton May 9,2012

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  • 1. Sell Your Home for Top Dollar in 10 Days or Less Livermore-Pleasanton April 11, 2012Slide 1 of 43
  • 2. Agenda for May 9, 2012 • What Redfin is all about • How to sell your home • Photos • Curb appeal • Staging • Pricing • How people see your home • Negotiating • Inspections and contracts • Post MutualSlide 2 of 43
  • 3. Alameda County March Stats for HomesSlide 3 of 43
  • 4. Where is the Market Headed? ● The number of homes for sale is down 13% month over month, while the number of homes sold is up 23% in Alameda County. ● Inventory is down, while interest is up in the Bay Area. ● There is a major inventory shortage happening in the Bay Area ● More and more buyers are challenging offers with over the asking price and shortening contingency periods. ● Prices are staying steady and nudging up - single family homes reached their highest median sale prices since October. Finishing February up 6.3% from January. ● The number of homes for sale was down 1.6% in February from January, but down 42.4% compared to February 2010.Slide 4 of 43
  • 5. A Little Bit About Who We Are ● Redfin is a real estate brokerage that has helped over 20,000 people buy or sell a home; 97% would refer us to a friend. ● Customers, not commissions ● Informed decisions ● The right home for the right price ● No obligation ● Save 1.5% of your commissionSlide 5 of 43
  • 6. Faster, and for More Money Our mission: to reinvent real estate to work better for you Redfin Sells Faster Redfin Sells For More $ On average 8% faster On average $9,700 more …And, for a lower feeSlide 6 of 43
  • 7. How to Sell Your House ● Perfect debut ► Staging: invest in the house, not fees ► Professional photos: optimized for online ► Pricing: a science, not an art ● Marketing blitz ► Website syndication ► Open house, private tours, yard sign, flyers ● Sustained effort ► Tour follow-up ► Real-time traffic dashboardSlide 7 of 43
  • 8. A Sparkling Debut 1. Redfin Open Book: A proven list of quality providers 2. $250 in matching funds to make your home shine ► Cleaning, De-cluttering ► Painting ► Staging 3. Free, professional photos Photos are #2 after price in driving toursSlide 8 of 43
  • 9. Marketing Blitz Emails #1 brokerage site 100-250 clicks/daySlide 9 of 43
  • 10. Listing with Redfin ● More people See your Home ► Premium placement on Redfin.com ► Mobile apps target on-the-go buyers ► Promote home in targeted ► Professional Flyers ● You’ll Know It All at Every Step ► Email all buyers who see your home ► See how many people have viewed your home ► Advise you at every step in the processSlide 10 of 43
  • 11. Maximum Exposure 90% or more of buyers look online We buy premium placement on #1 real estate website in U.S. (Source: Hitwise)Slide 11 of 43
  • 12. 90% of Buyers Use the Internet to Search Internet 76% 13% 10% Real estate agent 68% 19% 13% Yard sign 24% 35% 41% Open house 12% 34% 54% Newspaper ad 11% 29% 60% Home book or magazine 7% 18% 74% Home builder 6% 11% 82% Television 1% 6% 92% Relocation company 1% 2% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Frequently Occasionally Rarely or not at all Slide 12 of 43Source: 2009 NAR Profile of Home Buyers and Sellers
  • 13. We Know More, You Know More We use data to understand the science of real estate: ► For example, for the best chance of selling, list on a Friday (yet, only 18.8% of homes are listed on a Friday) See who’s visiting your home online: Your online dashboard ► Compare activity to other local listings ► Respond quickly to market changes ► Identify traffic sourcesSlide 13 of 43
  • 14. And, Lower Fee Traditional Sales amount $500,000 $500,000 Service fees $2,415 $2,415 (approximatel y) Seller fee $15,000 $7,500 Buyer fee $15,000 $15,000 Total fee $32,415 $24,915Slide 14 of 43
  • 15. Preparing to SellSlide 15 of 43
  • 16. Getting ready to hit the market… ● First Impressions ► De-Clutter ► De-Personalize ► Clean, Paint, Fix & Deodorize ► Small Updates (DIY Projects) ● Skeletons in the Closet ► Disclose, Disclose, Disclose ► Consider a Pre-Inspection ● History of the Home ► Gather paperwork (oil tanks, permits, receipts) ● Professional Help ► Landscaping ► StagingSlide 16 of 43
  • 17. Perfect PicturesSlide 17 of 43
  • 18. Agent-Contract AuditsSlide 18 of 43
  • 19. 10003220Slide 19 of 43
  • 20. Slide 20 of 43
  • 21. Slide 21 of 43
  • 22. Slide 22 of 43
  • 23. Slide 23 of 43
  • 24. Price & List StrategiesSlide 24 of 43
  • 25. Strategies for Sellers… ● Tips for Pricing Your Home ► Buyers today know value ► Effects of wrong pricing ► Price Blocking ● Tips for Marketing ► List on a Thursday or Friday ► Be flexible on showings ► Open Houses ► Online Marketing & Photography ► http://www.frontdoor.com/sell/10-tips-for-selling-a-home- in-the-fall/55828Slide 25 of 43
  • 26. Tips to Making Your Curb Appealing ● Clean up and fix your yard ● Fix your mail box and add house numbers if missing ● Wash off your siding ● Flowers in pots, weed, mow & edge lawn ● If your house needs a quick refresher, paint the front door instead of the whole house! ● Park your cars in the garage, not the drivewaySlide 26 of 43
  • 27. Tips to Staging Your House ● Declutter ● Get rid of ALL smells ● Get the dust and film off of everything ● Make sure all electronics are turned off ● Make all beds & add throw pillows to couches ● Put fresh flowers in rooms ● New fixtures and drapes in the bathroom or kitchen ● Neutral colorsSlide 27 of 43
  • 28. Pricing: An Art & Science ● Consider the current markets ► Housing markets ► Mortgage rates ► Economic and other factors ● Consider the price ► Competitive environment ► Comparable homes in your area Active, under contract, sold (within 90-120 days) Appraisal concernsSlide 28 of 43
  • 29. Pricing Strategies What if we over price? What if we under price? ● Loss of Interested Buyers ● Stand out from ► Eliminates Offers = Lower competition Price ● More buyers = more ● Long days on market offers… ● Need price-reduction plan ● Lower carrying costs ● Hope: one buyer ● Risk: one buyer ● Appraisal concernsSlide 29 of 43
  • 30. Your House as Seen by… YouSlide 30 of 43
  • 31. Your House as Seen by… The BuyerSlide 31 of 43
  • 32. Your House as Seen by… The LenderSlide 32 of 43
  • 33. Your House as Seen by… The AppraiserSlide 33 of 43
  • 34. Your House as Seen by… The Tax AssessorSlide 34 of 43
  • 35. Negotiations and Tactics ● Understanding current market conditions ● Personal vs. business ● Evaluate entire offer ► Price ► Settlement date ► Inspections ► Financing ● To counter or not to counterSlide 35 of 43
  • 36. Inspections and Contracts ● Types of home inspections ► Home Inspection vs. General Inspection ► Opportunity to negotiate repairs? ● As-is terminology ● Seller creditsSlide 36 of 43
  • 37. After Offer is Accepted… ● Agent ● Loan Application ● Alternate Agent ● Title Contingency ● HOA Contingency ● Team Coordinator (condos) ● Mutual Acceptance ● Inspection Contingency ● Earnest money due ● Financing Contingency ● ClosingSlide 37 of 43
  • 38. Thanks For Coming Out Tonight! Please fill out the survey. We’d love to get your feedback on how the class could improve. If you’d like to get in touch with an agent, just chat with us now or contact us on Redfin.com.Slide 38 of 43

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