• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Home Selling Class - Boston - April 12, 2012
 

Home Selling Class - Boston - April 12, 2012

on

  • 836 views

 

Statistics

Views

Total Views
836
Views on SlideShare
836
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Home Selling Class - Boston - April 12, 2012 Home Selling Class - Boston - April 12, 2012 Presentation Transcript

    • Selling in Today’s Market Boston Area April 2012
    • Agenda• Market Conditions• Best Times to Sell• How to Prepare• How to Price• Transaction Summary• Working with Redfin
    • Market Conditions
    • Case-Shiller: Boston v. 20-City 250.00 200.00 150.00 100.00 50.00 0.00
    • Case-Shiller – By the NumbersBoston Area Down 2.8% year-over-year Peak was September 2005 Down 18.9% from peak Currently at February 2003 prices20-City Composite Down 3.8% year-over-year Peak was July 2006 Down 34.4% from peak Currently at January 2003 prices
    • Suffolk Feb. Stats for Condos
    • Suffolk Feb. Stats for Condos
    • Middlesex Feb. Stats for Homes
    • Middlesex Feb. Stats for Homes
    • Cambridge Feb. Stats for Condos
    • Cambridge Feb. Stats for Condos
    • Where is the Market Headed?• Supply of homes is at a five-year low, but signs are pointing to a slight increase in inventory this spring• Foreclosure inventory has been driving price declines, but number of them are decreasing
    • Best Times to Sell
    • Right Now!!• Low interest rates = lots of buyers• Low inventory causing multiple bid situations and driving up prices
    • Preparing to Sell
    • Tips to Making Your CurbAppealing• Clean up and fix your yard• Fix your mail box and add house numbers if missing• Wash off your siding• Flowers in pots, weed, mow & edge lawn• If your house needs a quick refresher, paint the front door instead of the whole house!• Park your cars in the garage, not the driveway
    • Tips to Staging Your House• Declutter• Get rid of ALL smells• Get the dust and film off of everything• Make sure all electronics are turned off• Make all beds & add throw pillows to couches• Put fresh flowers in rooms• New fixtures and drapes in the bathroom or kitchen• Neutral colors
    • Agent-Contract Audits
    • 10003220
    • Price & List Strategies
    • Redfin Home Pricing Tool
    • Pricing: An Art & Science• Consider the current markets • Housing markets • Mortgage rates • Economic and other factors• Consider the price • Competitive environment • Number of active comps • Comparable homes in your area • Sold (within 90-120 days) • Appraisal concerns
    • Pricing StrategiesWhat if we over price? What if we under price?• Loss of Interested Buyers • Stand out from • Eliminates Offers = Lower competition Price • More buyers = more• Long days on market offers…• Need price-reduction • Lower carrying costs plan • Risk: one buyer• Hope: one buyer• Appraisal concerns
    • Negotiations and Tactics• Understanding current market conditions• Personal vs. business• Evaluate entire offer • Price • Settlement date • Inspections • Financing• To counter or not to counter
    • After Offer is Accepted…• Agent • Loan Application• Alternate Agent • Title Contingency • HOA Contingency• Team Coordinator (condos)• Mutual Acceptance • Inspection Contingency• Earnest money due • Financing Contingency • Closing
    • Working with RedfinWorking with Redfin
    • Why Redfin Stands Out• 1.5% Listing Side Commission (minimum $5,500)• Real-Time Market Data (Client listing stats page)• Professional Photos & Interactive Floor Plan• More Exposure• We split up to $250 in cosmetic preparation(Cleaning/Staging/Painting)
    • Client View Listing Statistics
    • Client View Listing Statistics
    • Perfect Pictures
    • Pro Photos Make a Big Difference
    • Boston Virtual Imaging Interactive Floor Plan
    • 90% of Buyers Search Online 430,000 visits in Boston area for January 2012 (Source: Internal records)
    • Thanks For Your Time!Please fill out the survey we’ll sendtomorrow along with the slide deck. We’dlove to get your feedback on how the classcould improve.
    • Shawn FlynnListing Specialistshawn.flynn@redfin.com617.823.9122