The rural Catalan communities facing the Information and Knowledge Society new         scenario, the case of ‘La          ...
ICT4RD | Ricard EspeltFrom rural life to virtual community?
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard EspeltFrom rural life to virtual community                            Bateman & Lyon             resilience
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard Espelt        From rural life to virtual community                                                        ...
ICT4RD | Ricard EspeltRelation between producer and community consumers through launched product
ICT4RD | Ricard EspeltProduct relations around offline and online consumer community
ICT4RD | Ricard EspeltPossible values in the relation between ITC and product
ICT4RD | Ricard Espelt              (1)                                    (2)TIC scheme to structure a producer community...
ICT4RD | Ricard Espelt                              Conca de Barberà                              ICT4RD Results 3 out of ...
ICT4RD | Ricard Espelt                          Conca de Barberà                          ICT4RD ResultsWebsite Languages ...
ICT4RD | Ricard Espelt                                      Conca de Barberà                                      ICT4RD R...
ICT4RD | Ricard Espelt                                       Conca de Barberà                                       ICT4RD...
ICT4RD | Ricard Espelt                                       Conca de Barberà                                       ICT4RD...
ICT4RD | Ricard Espelt                                        Conca de Barberà                                        ICT4...
ICT4RD | Ricard Espelt                                                             Conca de BarberàFindings Summary:      ...
ICT4RD | Ricard Espelt                 4 lines to explore:Health + Learning + Disintermediation + Cooperation
ICT4RD | Ricard EspeltIncreasing people interest for the products they consume.                        (My Farm)          ...
ICT4RD | Ricard Espelt Linking production and learning(Fresh Roots Urban Farm Society)              + info
ICT4RD | Ricard EspeltLinking consumers and selers         (Farmbook)            + info
ICT4RD | Ricard Espelt    Controling Business(The People’s Supermarket)          + info
ICT4RD | Ricard EspeltMore interesting concepts to evaluate:•Social farming (l’Olivera / La Fageda)•More dialogue and less...
ICT4RD | Ricard EspeltICT4RD – La Conca de Barberà        ICT4RD Blog       @ricardespelt      Ricard EspeltICT4RD Researc...
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02 06 2012_ict4rd_ricard_espelt

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ICT4RD Ricard Espelt Research

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02 06 2012_ict4rd_ricard_espelt

  1. 1. The rural Catalan communities facing the Information and Knowledge Society new scenario, the case of ‘La Conca de Barberà’. ICT4RD @ricardespelt
  2. 2. ICT4RD | Ricard EspeltFrom rural life to virtual community?
  3. 3. ICT4RD | Ricard Espelt From rural life to virtual community Rheingold + strength + expansionRheingold, R. (1993) “Virtual communities”, Reading MA: Addison-Wesley (p.5)
  4. 4. ICT4RD | Ricard EspeltFrom rural life to virtual community Bateman & Lyon resilience
  5. 5. ICT4RD | Ricard Espelt From rural life to virtual community Feenberg&Bakardjieva Socializing forms + Quick and direct interaction spacesFeenberg,A.&Bakardjieva,M. (2004). Virtual Community: NoKiller Implication.New Media&Society
  6. 6. ICT4RD | Ricard Espelt From rural life to virtual community Woolgar New socializing forms + Specifying reality and virtualityWoolgar, S. (2002) Sociedad virtual? Tecnología, "cibérbole", realidad. UOC Ed., Barcelona.
  7. 7. ICT4RD | Ricard Espelt From rural life to virtual community Preece Interaction among community members thanks to technology platformsPreece, J. (2000) Online Communities: Designing Usability, Supporting Sociability
  8. 8. ICT4RD | Ricard Espelt From rural life to virtual community Porter Integration between online and offline activityPorter, M. (2001) Strategy and the Internet Harvard Business Review, Vol.79.
  9. 9. ICT4RD | Ricard Espelt From rural life to virtual community Wellman Getting over traditional geographic gapsWellman, B.; Qaun-Haase, A.; Boase, J.; Chen, W. ;Hampton, K.; Isla de Díaz,I. & Miyata, K.(2003)The Social Affordances of the Internet for Networked Individualism. Journal of computerMediated Comunication , Vol. 8 (3).
  10. 10. ICT4RD | Ricard Espelt From rural life to virtual community Hine ICT significance: Before its use vs. the moment of applicationHine, C. (2002) Etnografía virtual (2000) Traducció Ed. UOC, 2004.
  11. 11. ICT4RD | Ricard EspeltRelation between producer and community consumers through launched product
  12. 12. ICT4RD | Ricard EspeltProduct relations around offline and online consumer community
  13. 13. ICT4RD | Ricard EspeltPossible values in the relation between ITC and product
  14. 14. ICT4RD | Ricard Espelt (1) (2)TIC scheme to structure a producer community to be launched online (1) TIC scheme to structure an online consumer community (2)
  15. 15. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD Results 3 out of 4 Using ICT ICT - Scale of Use Email (94%) Website (77%)Social Networks (46%) E-Commerce (20%)
  16. 16. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD ResultsWebsite Languages Catalan (96%) Spanish (78%) English (63%) French (7%)
  17. 17. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD Results E-Commerce Usebefore 2010 (43%) | after 2010 (57%) Reasons for E-commerceMore Information about Product (70%) Enlarging Sales (45%) Increasing Reputation (35%) Customer Satisfaction (25%)
  18. 18. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD Results ICT can increase consumers Yes (63%) | No (11%) | Don’t know (26%)ICT and consumer collaboration help to explore new product lines or markets Yes (37%) | No (32%) | Don’t know (31%)
  19. 19. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD Results ICT reduces marketing costs Yes (40%) | No (34%) | NS (26%) ICT changes marketing process Yes (34%) | No (34%) | NS (32%)ICT improves innovation around the product Yes (43%) | No (26%) | NS (31%)
  20. 20. ICT4RD | Ricard Espelt Conca de Barberà ICT4RD Results Website improves product information Yes (85%) | No (8%) | NS (7%)Social networks improve product information Yes (75%) | No (25%) Presence on Social Networks Yes (49%) | No (51%) Social networks based on usageFacebook (40%) | Twitter (11%) | YouTube (6%) Interaction on Social Networks Yes (44%) | No (56%)
  21. 21. ICT4RD | Ricard Espelt Conca de BarberàFindings Summary: ICT4RD Results• Horizontal participation processes.• Transition from email to social networking.• Embryonic stage.• Faster use by individual farmers than rural communities.• Intermediary role Leadership still on.• Competitive advantages for small producers in particular. (Flexibility and low cost).• Best examples - Adding producer family members.• More economic efforts in new media than traditional in ones.• New conception between rural and urban world: more proximity.• Beating geographical gaps.• Non Indicator Use.
  22. 22. ICT4RD | Ricard Espelt 4 lines to explore:Health + Learning + Disintermediation + Cooperation
  23. 23. ICT4RD | Ricard EspeltIncreasing people interest for the products they consume. (My Farm) + info
  24. 24. ICT4RD | Ricard Espelt Linking production and learning(Fresh Roots Urban Farm Society) + info
  25. 25. ICT4RD | Ricard EspeltLinking consumers and selers (Farmbook) + info
  26. 26. ICT4RD | Ricard Espelt Controling Business(The People’s Supermarket) + info
  27. 27. ICT4RD | Ricard EspeltMore interesting concepts to evaluate:•Social farming (l’Olivera / La Fageda)•More dialogue and less seduction (Outlook 2012 - Creafutur)•Crowdmarketing / Crowdcreation – La Catània•Crowdcuration•Crowdbuying•Transition Towns Network•Open Source Ecology•JAK Medlemsbank / Coop57
  28. 28. ICT4RD | Ricard EspeltICT4RD – La Conca de Barberà ICT4RD Blog @ricardespelt Ricard EspeltICT4RD Researcher IN3-UOC

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