12. IMAGINE!
12
> All the people!
(potentially involved)!
> What could go wrong?!
> How could it go wrong? !
> Where are the holes? !
Image
Source;
Love
Thy
Hunter
13. 13
Know Your Approach!
Image
Source:
sta6c.guim.co.uk
14. MEASURE THE RISK!
14
> Severity of situation!
> Likelihood of
occurrence !
> Ability to mitigate
with current
resources!
!
Image
Source;
HipBaby
15. COMMUNICATIONS CULTURE!
15
Image
Source;
JorgenMiquelcs
> Open/ closed
door policy!
> Liability!
> Protocols for
releasing
information!
!
16. 16
Image
Source:
Sta6c
Flickr
> Set up a dark site!
> Identify external
equipment needs +
options !
> Plan ‘B’ location!
> Outside
communication
assistance !
!
CONTINGENCY PLANNING!
17. EXAMPLE: City of Ketchum!
Image
source:
Great
Basin
Incident
17
Response
Team
Facebook
18. AND NOW, A STORY ABOUT POTATO SALAD!
Image
Source:
FoodNetwork.com
19. BUSINESS CONTINUITY!
19
> How do you return
to business as
usual?!
> Do internal
processes need to
change?!
> What are the
ongoing
communication
needs?!
!
Image
Source:
Gallery
Hip
21. The IMPACT!
21
> Who will this affect
most?!
> What are the
repercussions, if
any?!
> What is your
message to each
group this touches?!
!
Image
Source:
Martyn
Ballestero
22. YOUR TARGET MAY CHANGE!
22
Image
Source:
Gail
Force
Marke6ng
27. MEDIA !
27
Image
Source;
wimbd
> Established who is cleared to
talk to media!
> Have 3-4 alternatives!
28. SOCIAL MEDIA!
28
> Don’t forget about social media!
> Identify channels!
Image
Source:
Business
to
Business
Community
29. SPEAKING TO THE MASSES!
29
> Be cognizant of the
perception/
preconceived notions
of the audience!
> Be ready for questions !
!
Image
Source:
Spoon
Graphics
31. 5 things you can do NOW to prepare your brand for crisis!
31
!
1 Foster Strong Relationships !
2 Embrace Paranoia!
3 Know Your Approach!
4 Identify Your Audiences!
5 Communicate!
!