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Social Media Primer And Best Practices




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  • Delicious: we are saved by 128 people. Yet, we don’t necessarily facilitate this. Digg: #1 result was NIU, #2 was “The Obama I know” by Sunstein w/ 2579 diggs.
  • 72 Million internet users are using social networks. That number is expected to climb to 105 Million. 1 in 4 internet users is on MySpace According to Facebook, their page views surpassed Google last year. comScore reports Facebook is the 6 th most trafficked site on the net The average user is spending 20 minutes at a time on site.
  • Adults are catching up with the trends Face has 250,000 new registrations per day with the over 18 demographic as the fastest growing user segment
  • 14 Million teens are social network users That will climb to 18 million The uptake is decreasing as the demographic is getting saturated.
  • Social networks experienced a 150% increase in media spend this year.
  • These are what most people think of when it comes to social media. Social Networks usually begin with catering to a specific audience and, in the case of MySpace and Facebook, open to the general public when they hit critical mass. These are the three most popular social networks.


  • 1. Social Media Primer & Best Practices
  • 2. Examples
    • Facebook
    • YouTube
    • Myspace
    • Twitter
    • Del.icio.us
    • Digg
    • Etc…
  • 3. Why You Should Care
    • eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary.
  • 4. Why You Should Care
    • It’s not just for kids
      • In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011.
  • 5. Why You Should Care
    • It’s still a lot of teens though
      • 77% of US teens today use social networks
      • The is expect to grow to 84% by 2011.
  • 6. Why You Should Care
    • Advertising Spend
      • $2.1 Billion spent on social media in 2008
      • $4.1 Billion social media spend by 2011
  • 7. What is Social Media?
    • Social Network
    • User Generated Content (UGC)
    • Social Bookmarking
  • 8. Social Network
    • Online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.
    • Examples: Facebook, MySpace, LinkedIn, Orkut
  • 9. User Generated Content (UGC)
    • Or Consumer Generated Media (CGM)
    • Defined: Media content that is publicly available and produced by end-users (user).
    • Usually supported by a social network
    • Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life…
  • 10. Social Bookmarking
    • A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
    • Based on communities;
      • The more people who bookmark a piece of content, the more value it is determined to have.
    • Examples: Digg, Del.icio.us, StumbleUpon, and Reddit,
  • 11. Social Media Principles
    • Who you are
      • Personalization
    • Who you knows
      • Brows network
    • What you do
      • Provide activity stream
  • 12. twitter.com Why Twitter works? Asking why twitter works? Time
  • 13. Facebook.com News / Live Feed Time
  • 14. plurk.com There is some semantics Time Time
  • 15. Generate an activity stream
    • Automatic
      • Google History, Google Analytics
    • Blog
    • Micro-blog
      • Twitter, yammer, identi.ca
    • Mailing groups
      • Google groups
    • Social network tools
      • Facebook, Digg, FriendFeed
  • 16. Google Groups Time Time
  • 17. Share activity stream
    • Web pages
      • Twitter, Facebook, friendFeed…
    • email
    • Sms
      • twitter
    • IM
      • Twitter…
    • RSS Feeds
  • 18. RSS Feed List of Items With a time stamp Time
  • 19. friendfeed.com Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …
  • 20. Process activity streaming
    • Overwhelming amount of information
      • Need for abstraction
    • Collaborative analysis
    • Automatic formatting
  • 21. Netvibes.com RSS Feed aggregation Read
  • 22. Google Reader RSS Feed aggregation Read
  • 23. Google share items RSS Feed syndication Read Share
  • 24. Pipes.yahoo.com
    • Advanced Filter
    • Advanced syndication
    Automatic Feed processing: Time Time Time Abstraction
  • 25. Modeling process / 46 Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Activity Time
  • 26. Use social medias to improve your online presence
  • 27. Tactics for Any Budget
    • Host a blog
    • Participate on industry leading blogs and conversations
    • Host or sponsor a podcast
    • Host/participate on discussion boards
    • Try Viral video
    • Create a group on a social network
    • Run media on a social network
    • Add social bookmarking links to your content
  • 28. Best Practices 1/3
    • Attempt to leverage an existing social networks.
      • Examples: Facebook: Target, Facebook: RedBullU, Facebook: PINK, Facebook NBA
    • Avoid creating your own network surrounding your brand:
      • Examples: mycoke.com, usatoday, joga.com
    • Experiment with creating networks catering to specific audiences or special interests, not brands
    • Listen and study the community before you enter the discussion
    • Converse and don’t shout
    • Be prepared to relinquish control of the brand
    • Be honest and transparent about your involvement
    • Learn through experimentation
  • 29. Best practices 2/3
    • (Source: http://wiki.opensocial.org/)
    • Engage quickly
      • Provide value within 30 seconds
    • Mimic look and feel
      • Look like the hosting website
    • Enable Self Expression
      • Personalization
    • Make it dynamic
      • Keep showing new stuff
  • 30. Best practices 3/3
    • Expose friend activity
      • Show what friends are doing
    • Browse the graph
      • Let people explore their friends and friends of friends
    • Drive communication
      • Provide commenting features
    • Build communities
      • Expose different axes of similarity
    • Solve real work tasks
      • Leverage people's social connections to solve real problems
  • 31. Trends
    • The services you are connected to are connecting with each other.
      • API’s make MashUps possible
        • www.flickrvision.com
      • Watch for the OpenSocial API Standard
    • Watch for more mobile integration