Social Media Primer And Best Practices


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Delicious: we are saved by 128 people. Yet, we don’t necessarily facilitate this. Digg: #1 result was NIU, #2 was “The Obama I know” by Sunstein w/ 2579 diggs.
  • 72 Million internet users are using social networks. That number is expected to climb to 105 Million. 1 in 4 internet users is on MySpace According to Facebook, their page views surpassed Google last year. comScore reports Facebook is the 6 th most trafficked site on the net The average user is spending 20 minutes at a time on site.
  • Adults are catching up with the trends Face has 250,000 new registrations per day with the over 18 demographic as the fastest growing user segment
  • 14 Million teens are social network users That will climb to 18 million The uptake is decreasing as the demographic is getting saturated.
  • Social networks experienced a 150% increase in media spend this year.
  • These are what most people think of when it comes to social media. Social Networks usually begin with catering to a specific audience and, in the case of MySpace and Facebook, open to the general public when they hit critical mass. These are the three most popular social networks.
  • Social Media Primer And Best Practices

    1. 1. Social Media Primer & Best Practices
    2. 2. Examples <ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Myspace </li></ul><ul><li>Twitter </li></ul><ul><li> </li></ul><ul><li>Digg </li></ul><ul><li>Etc… </li></ul>
    3. 3. Why You Should Care <ul><li>eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary. </li></ul>
    4. 4. Why You Should Care <ul><li>It’s not just for kids </li></ul><ul><ul><li>In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011. </li></ul></ul>
    5. 5. Why You Should Care <ul><li>It’s still a lot of teens though </li></ul><ul><ul><li>77% of US teens today use social networks </li></ul></ul><ul><ul><li>The is expect to grow to 84% by 2011. </li></ul></ul>
    6. 6. Why You Should Care <ul><li>Advertising Spend </li></ul><ul><ul><li>$2.1 Billion spent on social media in 2008 </li></ul></ul><ul><ul><li>$4.1 Billion social media spend by 2011 </li></ul></ul>
    7. 7. What is Social Media? <ul><li>Social Network </li></ul><ul><li>User Generated Content (UGC) </li></ul><ul><li>Social Bookmarking </li></ul>
    8. 8. Social Network <ul><li>Online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. </li></ul><ul><li>Examples: Facebook, MySpace, LinkedIn, Orkut </li></ul>
    9. 9. User Generated Content (UGC) <ul><li>Or Consumer Generated Media (CGM) </li></ul><ul><li>Defined: Media content that is publicly available and produced by end-users (user). </li></ul><ul><li>Usually supported by a social network </li></ul><ul><li>Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life… </li></ul>
    10. 10. Social Bookmarking <ul><li>A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. </li></ul><ul><li>Based on communities; </li></ul><ul><ul><li>The more people who bookmark a piece of content, the more value it is determined to have. </li></ul></ul><ul><li>Examples: Digg,, StumbleUpon, and Reddit, </li></ul>
    11. 11. Social Media Principles <ul><li>Who you are </li></ul><ul><ul><li>Personalization </li></ul></ul><ul><li>Who you knows </li></ul><ul><ul><li>Brows network </li></ul></ul><ul><li>What you do </li></ul><ul><ul><li>Provide activity stream </li></ul></ul>
    12. 12. Why Twitter works? Asking why twitter works? Time
    13. 13. News / Live Feed Time
    14. 14. There is some semantics Time Time
    15. 15. Generate an activity stream <ul><li>Automatic </li></ul><ul><ul><li>Google History, Google Analytics </li></ul></ul><ul><li>Blog </li></ul><ul><li>Micro-blog </li></ul><ul><ul><li>Twitter, yammer, </li></ul></ul><ul><li>Mailing groups </li></ul><ul><ul><li>Google groups </li></ul></ul><ul><li>Social network tools </li></ul><ul><ul><li>Facebook, Digg, FriendFeed </li></ul></ul>
    16. 16. Google Groups Time Time
    17. 17. Share activity stream <ul><li>Web pages </li></ul><ul><ul><li>Twitter, Facebook, friendFeed… </li></ul></ul><ul><li>email </li></ul><ul><li>Sms </li></ul><ul><ul><li>twitter </li></ul></ul><ul><li>IM </li></ul><ul><ul><li>Twitter… </li></ul></ul><ul><li>RSS Feeds </li></ul>
    18. 18. RSS Feed List of Items With a time stamp Time
    19. 19. Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …
    20. 20. Process activity streaming <ul><li>Overwhelming amount of information </li></ul><ul><ul><li>Need for abstraction </li></ul></ul><ul><li>Collaborative analysis </li></ul><ul><li>Automatic formatting </li></ul>
    21. 21. RSS Feed aggregation Read
    22. 22. Google Reader RSS Feed aggregation Read
    23. 23. Google share items RSS Feed syndication Read Share
    24. 24. <ul><li>Advanced Filter </li></ul><ul><li>Advanced syndication </li></ul>Automatic Feed processing: Time Time Time Abstraction
    25. 25. Modeling process / 46 Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Activity Time
    26. 26. Use social medias to improve your online presence
    27. 27. Tactics for Any Budget <ul><li>Host a blog </li></ul><ul><li>Participate on industry leading blogs and conversations </li></ul><ul><li>Host or sponsor a podcast </li></ul><ul><li>Host/participate on discussion boards </li></ul><ul><li>Try Viral video </li></ul><ul><li>Create a group on a social network </li></ul><ul><li>Run media on a social network </li></ul><ul><li>Add social bookmarking links to your content </li></ul>
    28. 28. Best Practices 1/3 <ul><li>Attempt to leverage an existing social networks. </li></ul><ul><ul><li>Examples: Facebook: Target, Facebook: RedBullU, Facebook: PINK, Facebook NBA </li></ul></ul><ul><li>Avoid creating your own network surrounding your brand: </li></ul><ul><ul><li>Examples:, usatoday, </li></ul></ul><ul><li>Experiment with creating networks catering to specific audiences or special interests, not brands </li></ul><ul><li>Listen and study the community before you enter the discussion </li></ul><ul><li>Converse and don’t shout </li></ul><ul><li>Be prepared to relinquish control of the brand </li></ul><ul><li>Be honest and transparent about your involvement </li></ul><ul><li>Learn through experimentation </li></ul>
    29. 29. Best practices 2/3 <ul><li>(Source: </li></ul><ul><li>Engage quickly </li></ul><ul><ul><li>Provide value within 30 seconds </li></ul></ul><ul><li>Mimic look and feel </li></ul><ul><ul><li>Look like the hosting website </li></ul></ul><ul><li>Enable Self Expression </li></ul><ul><ul><li>Personalization </li></ul></ul><ul><li>Make it dynamic </li></ul><ul><ul><li>Keep showing new stuff </li></ul></ul>
    30. 30. Best practices 3/3 <ul><li>Expose friend activity </li></ul><ul><ul><li>Show what friends are doing </li></ul></ul><ul><li>Browse the graph </li></ul><ul><ul><li>Let people explore their friends and friends of friends </li></ul></ul><ul><li>Drive communication </li></ul><ul><ul><li>Provide commenting features </li></ul></ul><ul><li>Build communities </li></ul><ul><ul><li>Expose different axes of similarity </li></ul></ul><ul><li>Solve real work tasks </li></ul><ul><ul><li>Leverage people's social connections to solve real problems </li></ul></ul>
    31. 31. Trends <ul><li>The services you are connected to are connecting with each other. </li></ul><ul><ul><li>API’s make MashUps possible </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Watch for the OpenSocial API Standard </li></ul></ul><ul><li>Watch for more mobile integration </li></ul>