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Life is Short, Talk is Cheap Results Matter
Our Background <ul><li>Red Shoes Consulting is comprised of partners and highly experienced consultants who bring diverse ...
Approach Ideas > Action > Results Our engagement model is predicated upon adding meaningful value and quantifiable results...
Past & Current Clients
What Our Clients Say <ul><li>“ RSC’s approach and reach goes well-beyond traditional consulting firms.  They delivered a c...
Media Asset & Portfolio Risk Management Engagement Approach Client  Challenge RSC Solution <ul><li>Establish a portfolio o...
Case Study: International Paper <ul><li>Business Problem:  </li></ul><ul><li>Managing poor  investment performance </li></...
Client Case Study: Social Media Ideation & Solutions Engagement Approach Client  Challenge RSC Solution <ul><li>Collaborat...
Increase revenues  and drive product innovation by seeking to identify and leverage brand assets across new platforms like...
<ul><li>He has managed engagements as a partner and independent consultant for Andersen, Diamond Management & Technology C...
Erin Taylor Red Shoe Consulting [email_address] 603.835.6706
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Red Shoes Consulting Overview

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  • Use one of our shoe designs for bullets, can Curt get a basic image of the footprint, so we could have the foot prints leading a trail
  • Transcript of "Red Shoes Consulting Overview"

    1. 1. Life is Short, Talk is Cheap Results Matter
    2. 2. Our Background <ul><li>Red Shoes Consulting is comprised of partners and highly experienced consultants who bring diverse global perspectives and experience to our clients in the US, UK, India and Russian Federation. </li></ul><ul><li>Red Shoes Consulting is focused as a boutique advisory services firm on: </li></ul><ul><ul><ul><li>Business Development & Interim Management </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing & Measurement </li></ul></ul></ul><ul><ul><ul><li>Digital Media Strategy, Production & Distribution </li></ul></ul></ul><ul><ul><ul><li>Strategy, Transformation & Market Research </li></ul></ul></ul><ul><li>We differentiate ourselves with our people, simple approach and straightforward philosophy. We were founded in 2001 as HarrisonGray and through mergers / divestures rebranded as Red Shoes Consulting in 2009. </li></ul><ul><li>We develop clear and direct strategies for our clients that can be realistically and rapidly implemented together. Strategy's important, but it's not of much use until it's translated into attainable goals and real action. </li></ul>
    3. 3. Approach Ideas > Action > Results Our engagement model is predicated upon adding meaningful value and quantifiable results. Our people have an unwavering commitment to the creative process, innovation and excellence in everything we undertake. How We Are Different <ul><li>Rapid, Entrepreneurial, Creative and Nimble Approach </li></ul><ul><li>Experience…people with real world and client-side experience do the work, not recent college grads </li></ul><ul><li>Fixed-fee for fixed scope and risk-sharing fee models - no clock watching </li></ul><ul><li>We share your sense of urgency and consider ourselves part of your team </li></ul><ul><li>We are not ‘yes-people’…while we will support you, we will challenge what we think is not working </li></ul><ul><li>The solutions and strategies are owned by you and we ensure that knowledge transfer is complete </li></ul>
    4. 4. Past & Current Clients
    5. 5. What Our Clients Say <ul><li>“ RSC’s approach and reach goes well-beyond traditional consulting firms. They delivered a complete turnkey online and mobile marketing strategy backed up with rigorous analytics, unparalleled consumer insights, creative ideas and new distribution channels.”- R.Wells, ooVoo.com </li></ul><ul><li>&quot;This guy makes things happen. You need a big room to contain all the great ideas that he can come up with...and he follows up like none other. Marcus is one of the most creative leaders in business. Out of the box doesn't quite sum up Marcus. If he doesn't think of it, who will?” - Dan Shmalo, Managing Partner 360 Venture Law </li></ul><ul><li>&quot;Spanning cultures and continents yet bridging the positives of every individual with inspiration and support. Marcus is a mentor, a facilitator, a catalyst, a friend at all times, a maven and the hub of large networks of people and thinking. He is a believer, unrelenting in his passion to produce nonzero value for each and everyone he meets. It's just a matter of time before he impacts you directly or indirectly but positive and lasting it will be. What can you say to someone who brings the rain and the sun when you need it? Honored and yes...privileged...&quot; </li></ul><ul><li>Paul Chong, Director, Red Point International </li></ul><ul><li>&quot;Marcus is one of the brightest 'thought leaders' in the new media game I've come across in a long time. His knowledge, passion and 'can do' attitude has seen him achieve a lot of success in his career. I enjoyed working with Marcus and hope our paths will cross again soon.&quot; - Dharpan Randhawa, Managing Director / Group Publisher , 100 Thousand Club </li></ul>
    6. 6. Media Asset & Portfolio Risk Management Engagement Approach Client Challenge RSC Solution <ul><li>Establish a portfolio of options and identify purpose of each investment </li></ul><ul><li>Determine which opportunities will best help in renewing core </li></ul><ul><li>Understand and define how to invest and nurture ongoing growth & innovation </li></ul><ul><li>Company faces uncertainty about future </li></ul><ul><li>Industry dynamics are rapidly changing and competition is coming from new areas </li></ul><ul><li>Many new technologies provide for array of options to grow business </li></ul>Sample initiative investment portfolio for a market leader: Disadvantage Stay in business (SIB) – Infrastructure Return on investment (ROI) – Faster, better, cheaper Option creating investment (OCI) – Creating future marketplace and competitive advantage (Size of circle represents size of investment) We evaluate and prioritise existing business opportunities Competitive Impact Advantage Parity Investment Categories SIBs ROIs OCIs
    7. 7. Case Study: International Paper <ul><li>Business Problem: </li></ul><ul><li>Managing poor investment performance </li></ul><ul><li>Recent acquisition raised heightened awareness to increasing administration costs </li></ul><ul><li>Management and merging of complex population and plans. </li></ul><ul><li>Concerned about capturing and measuring accurate administrative requirements for their complex population, technology requirements, and sheer number of plans </li></ul><ul><li>Pushing & managing current vendor to provide market updates in compliance, technology, and processing </li></ul><ul><li>Solution </li></ul><ul><li>Review current state of administrative practices </li></ul><ul><li>Provide comparison against industry standard for administration and investment structures </li></ul><ul><li>Developed and managed Request For Proposal process </li></ul><ul><li>Provided and presented vendor evaluations </li></ul><ul><li>Results </li></ul><ul><li>Uncovered non standard market practices and out dated technology approaches in current administration </li></ul><ul><li>Provided best practice solutions and set market technology expectations </li></ul><ul><li>Analysis provided a stack ranking of outsource providers and investment groups along with strengths and weaknesses </li></ul><ul><li>Negotiated rate structures and the inclusion of standard and plan specific practices </li></ul><ul><li>Implemented solution decreased administration costs by 4 million </li></ul>
    8. 8. Client Case Study: Social Media Ideation & Solutions Engagement Approach Client Challenge RSC Solution <ul><li>Collaborate with client to create new viral social media campaigns, contests and social media / organic search presence </li></ul><ul><li>Developed plan and platform to launch series of new apps, sales initiatives and social media strategy </li></ul><ul><li>Company growth slowing and profits declining </li></ul><ul><li>High growth and emerging product areas dominated by focused competitors </li></ul><ul><li>Difficulty in incorporating new technologies into core business processes </li></ul>Market Assessment Check Aspirations Where should you be? Establish current positioning and target competitive market, set objectives, and assess executive alignment and willingness Investment Project Duration Develop Options and Select Concept Size : Scope Conduct ideation sessions, customer research, market and competitive analysis Align Are you prepared to get there? Set Context Where are you today? Social Media Dynamics Demand Drivers Market Shaping Paradigms Analyze current state and market Differentiators and potential barriers to market leadership Develop & Launch New Initiatives Social Media & SEO Diagnostics
    9. 9. Increase revenues and drive product innovation by seeking to identify and leverage brand assets across new platforms like social media and mobile platforms Client Case Study: Using Brand Extension to Drive New Revenues Engagement Approach Client Challenge RSC Solution <ul><li>View brand as a platform for innovation </li></ul><ul><li>Seek to increase brand awareness and create consistent message / perception across media </li></ul><ul><li>Seek new to the world extensions of company’s brand </li></ul><ul><li>Company is attempting to seek new revenue streams to grow and/or replace current business </li></ul><ul><li>Increase return on assets while be a good steward of your brand </li></ul>Source: “Brand Asset Management”, Scott Davis Brand Value Expected Differentiating Breakthrough Benefit Type Brand extension type Cost reductions Repositionings Improvements/ Line extensions New to the company New to the world Degree of risk and return <ul><li>Screen new ideas for consistency with existing brand strategy </li></ul><ul><li>Assess type of benefit that will accrue to the company </li></ul><ul><li>Link benefit to new revenue streams </li></ul><ul><li>Classify degree of risk inherent in new revenue stream </li></ul><ul><li>Quantify expected return </li></ul><ul><li>Assess impact on firm’s brand value </li></ul>
    10. 10. <ul><li>He has managed engagements as a partner and independent consultant for Andersen, Diamond Management & Technology Consultants, Parson / Proudfoot, 7days, Goldman Sachs and HarrisonGray. </li></ul><ul><li>Marcus’ focus in recent years has been in digital and social media, joint ventures, opening international markets, and driving digital distribution / cross-platform revenue growth for leading media and entertainment companies. Marcus has considerable experience advising clients and leading cross-functional teams in the US, UK, Germany, France, Russia / CIS, India and Australia. </li></ul><ul><li>Recent Engagements: </li></ul><ul><li>Contracted to develop, launch and lead New Media, Digital Distribution and JVs for Bollywood’s Eros International based in London </li></ul><ul><li>Russian Federation / VTB Bank New Media Advisor </li></ul><ul><li>Developed and implemented online strategy and outsourcing for largest Medical Weight Loss network </li></ul><ul><li>UK Government (Department of Works & Pensions): Organizational Assessment & Design </li></ul>Marcus Stuart Vannini Marcus is an international leader in management consulting with over 16 years of demonstrated experience in driving engagements within the financial services, media & entertainment, telecommunications, energy and government sectors. Managing Partner
    11. 11. Erin Taylor Red Shoe Consulting [email_address] 603.835.6706
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