Getting Started With Social Media For Business Pbs Case S Tudy & Strategy

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  • (Facebook Groups limit this activity.) You don’t want to spam your fans though. So reserve sending mass messages for special events or big announcements. (Facebook Groups limit this activity.) You don’t want to spam your fans though. So reserve sending mass messages for special events or big announcements.
  • Getting Started With Social Media For Business Pbs Case S Tudy & Strategy

    1. 1. Getting Started with Social media YouTube, We Tube PBS Case Study
    2. 2. Getting Started… <ul><li>Don’t start a social media project just because you feel like you have to…Think of a strategy that makes sense for you and your content </li></ul><ul><li>Know your audience and know yourself </li></ul><ul><li>Find online spaces -- like YouTube, Facebook or Twitter -- where people passionate about similar content are already congregating </li></ul><ul><li>Set realistic expectations, it takes time to do this well </li></ul>
    3. 3. Existing Platforms <ul><li>Platforms </li></ul><ul><ul><li>YouTube, Facebook, Twitter, Flickr </li></ul></ul><ul><li>Engage tools </li></ul><ul><ul><li>Commenting, Sharing, Widgets </li></ul></ul>
    4. 4. Facebook <ul><li>Create a fan page: </li></ul><ul><ul><li>Promote your content and interact with over 20 million people who visit the site each month </li></ul></ul><ul><ul><li>Send messages to “Fans” of your organization </li></ul></ul><ul><ul><li>SEO friendly pages can be found in Google </li></ul></ul><ul><ul><li>Tools such as links in news feeds promote viral growth </li></ul></ul>
    5. 6. Twitter <ul><li>Real-time way to instant message groups of people who are following you </li></ul><ul><li>Microblogging service, each “tweet” is only 140 characters </li></ul><ul><li>There are over 2.5 million Twitter users </li></ul><ul><li>Twitter users respond to two major things: a personal touch, and 2-way communication </li></ul><ul><li>To market yourself, include your twitter feed in your email signature, blog, links on your site, etc </li></ul><ul><li>Go to search.twitter.com to find people talking about what you’re talking about and reach out to them </li></ul><ul><li>To find out who’s talking about you, go to tweetscan.com </li></ul>
    6. 8. Flickr <ul><li>Flickr is a photo hosting service that now hosts video </li></ul><ul><li>Create a Flickr group and invite members of the community to join </li></ul><ul><li>Run contests </li></ul><ul><li>Take photos and post from events </li></ul>
    7. 10. Engage <ul><li>Helping stations adopt social media through: </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Consulting </li></ul></ul>
    8. 11. Engage Tools <ul><li>Social Bookmarking Tool </li></ul><ul><li>Flickr Photo Gallery Tool </li></ul><ul><li>Comments Engine </li></ul><ul><li>Widgets </li></ul>
    9. 12. Engage Best Practices <ul><li>Introduction to Social Media </li></ul><ul><li>Basic Marketing & Promotion on Facebook </li></ul><ul><li>Getting Started on Twitter </li></ul><ul><li>Basic Marketing with Twitter </li></ul><ul><li>Twitter Toolbox </li></ul><ul><li>Social Media Monitoring </li></ul><ul><li>Managing Blog Comments </li></ul><ul><li>Use Keywords to Build Traffic </li></ul><ul><li>Promoting Your Blog </li></ul><ul><li>Build Your Audience Using Social Bookmarking </li></ul><ul><li>Build Your Audience by Linking to the Blogosphere </li></ul><ul><li>Community Guidelines Template </li></ul><ul><li>Retiring a Blog </li></ul>
    10. 13. Keys to Success <ul><li>Moderation </li></ul><ul><li>Trust your audience </li></ul><ul><li>Be transparent </li></ul><ul><li>Develop a voice and point of view </li></ul><ul><li>Participate </li></ul><ul><li>Experiment! </li></ul>

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