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A Quick Guide to                  QR CODES FOR HOME BUILDERSredrocketLA.com
QR Codes provide a great                  marketing opportunity for home builders                          +redrocketLA.com
QR Codes                  can increase engagement                  • Prompts buyers to initiate contact                  •...
QR Codes                  can record impressions                  • Trackable                  • Similar analytics as webs...
QR Codes can provide                  buyers with valuable info                  • Pricing info                  • Product...
But what are QR Codes*?                  You’ve probably seen them around:                  *QR Codes are also known as 2D...
They are a new way to represent                  information graphically, just like a                  bar code or even re...
However,                  Unlike regular text, QR Codes can easily be                  read by smart phones equipped with ...
...and information displayed by the QR Code                  can direct a phone to a specific website.                    ...
Why Should Home Builders                  Use QR Codes?redrocketLA.com
Typically, home builders provide signs                  with product and contact information                          MADI...
But now there’s a better way...                  Today’s consumers are becoming                  accustomed to using QR Co...
• An estimated 30-40% of all smart                             phone users have downloaded a                             b...
7 ways QR Codes can be                  used by home buildersredrocketLA.com
Photo Galleries                  Show prospective buyers what                  finished homes will look likeredrocketLA.com
Interest List RegistrationredrocketLA.com
Links to Area Amenities                  Schools, libraries, community centers,                  shops, parks and entertai...
Listing Information                  Including building plans, floor plans,                  amenities and pricingredrocke...
Coupons                  To encourage real-world interaction                  with the neighborhoodredrocketLA.com
Maps of the Area                  Familiarize prospective buyers                  with local attractionsredrocketLA.com
Welcome Video                  Create a virtual tour hosted by a sales                  representative to establish a pers...
Five easy steps to creating                      and using QR CodesredrocketLA.com
1                  Create your destination sites, and make sure                  they are optimized for mobile browsingred...
2                  http://zxing.appspot.com/generator/                  Use a QR Code generator to create                 ...
3                  Use a smart phone and download a                  QR Code reader to test your codesredrocketLA.com   ht...
4                  Print out your codes at different sizes                  and test them from various distancesredrocketL...
5                                  Sycamore                                  Creek                                  Single...
your business cards...redrocketLA.com
or wherever you see fit.redrocketLA.com
It’s as easy as that!redrocketLA.com
Additional Resources and Instructions              http://vyoo.it/     Vyoo.it is a service designed specifically for     ...
Did you enjoy the presentation?                  Please like it, plus it, tweet it, share it or embed it.                 ...
Or stop by our page to say hello...redrocketLA.com
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QR Codes for Home Builders and real estate marketing

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How home builders and real estate professionals can use QR codes and smart phone technology to help market and sell homes and condos.

Published in: Real Estate, Technology, Business
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  • Transcript of "QR Codes for Home Builders and real estate marketing"

    1. 1. A Quick Guide to QR CODES FOR HOME BUILDERSredrocketLA.com
    2. 2. QR Codes provide a great marketing opportunity for home builders +redrocketLA.com
    3. 3. QR Codes can increase engagement • Prompts buyers to initiate contact • Opens a dialogue • Serves as an "opt in" for future communicationsredrocketLA.com
    4. 4. QR Codes can record impressions • Trackable • Similar analytics as website data • Shows which codes pull and which don’tredrocketLA.com
    5. 5. QR Codes can provide buyers with valuable info • Pricing info • Product info • Contact inforedrocketLA.com
    6. 6. But what are QR Codes*? You’ve probably seen them around: *QR Codes are also known as 2D Bar CodesredrocketLA.com
    7. 7. They are a new way to represent information graphically, just like a bar code or even regular text.redrocketLA.com
    8. 8. However, Unlike regular text, QR Codes can easily be read by smart phones equipped with cameras...redrocketLA.com
    9. 9. ...and information displayed by the QR Code can direct a phone to a specific website. You can think of QR Codes as real world “links” for your smart phone.redrocketLA.com
    10. 10. Why Should Home Builders Use QR Codes?redrocketLA.com
    11. 11. Typically, home builders provide signs with product and contact information MADISON PLACE Homes from $260,990 Next right McCa reyHomes.comredrocketLA.com
    12. 12. But now there’s a better way... Today’s consumers are becoming accustomed to using QR CodesredrocketLA.com
    13. 13. • An estimated 30-40% of all smart phone users have downloaded a barcode scanning application • In 2010, there was a 1600% increase in mobile barcode scanning http://2dbarcodes.wordpress.com/2011/01/24/some-great-stats-regarding-qr-code-usage/redrocketLA.com
    14. 14. 7 ways QR Codes can be used by home buildersredrocketLA.com
    15. 15. Photo Galleries Show prospective buyers what finished homes will look likeredrocketLA.com
    16. 16. Interest List RegistrationredrocketLA.com
    17. 17. Links to Area Amenities Schools, libraries, community centers, shops, parks and entertainmentredrocketLA.com
    18. 18. Listing Information Including building plans, floor plans, amenities and pricingredrocketLA.com
    19. 19. Coupons To encourage real-world interaction with the neighborhoodredrocketLA.com
    20. 20. Maps of the Area Familiarize prospective buyers with local attractionsredrocketLA.com
    21. 21. Welcome Video Create a virtual tour hosted by a sales representative to establish a personal connection with prospectsredrocketLA.com
    22. 22. Five easy steps to creating and using QR CodesredrocketLA.com
    23. 23. 1 Create your destination sites, and make sure they are optimized for mobile browsingredrocketLA.com
    24. 24. 2 http://zxing.appspot.com/generator/ Use a QR Code generator to create the codes for the destination sitesredrocketLA.com
    25. 25. 3 Use a smart phone and download a QR Code reader to test your codesredrocketLA.com http://2d-code.co.uk/qr-code-readers/
    26. 26. 4 Print out your codes at different sizes and test them from various distancesredrocketLA.com
    27. 27. 5 Sycamore Creek Single-Family Homes From the $000s Finally, incorporate the codes on your signs...redrocketLA.com
    28. 28. your business cards...redrocketLA.com
    29. 29. or wherever you see fit.redrocketLA.com
    30. 30. It’s as easy as that!redrocketLA.com
    31. 31. Additional Resources and Instructions http://vyoo.it/ Vyoo.it is a service designed specifically for mobile real estate listings. It even automatically generates a QR Code. http://goo.gl Goo.gl will turn any URL into a QR Code, and will help you scan the number of codes tracked (just add .qr at the end of the short code!) zxing.appspot.com/ A free QR Code generator red rocket LA This presentation in blog formatredrocketLA.com
    32. 32. Did you enjoy the presentation? Please like it, plus it, tweet it, share it or embed it. Thanks for watching! http://www.redrocketla.com http://blog.redrocket.com http://www.facebook.com/rrlamarketingpr contact usredrocketLA.com
    33. 33. Or stop by our page to say hello...redrocketLA.com
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