Transcript of "QR Codes for Home Builders and real estate marketing"
A Quick Guide to QR CODES FOR HOME BUILDERSredrocketLA.com
QR Codes provide a great marketing opportunity for home builders +redrocketLA.com
QR Codes can increase engagement • Prompts buyers to initiate contact • Opens a dialogue • Serves as an "opt in" for future communicationsredrocketLA.com
QR Codes can record impressions • Trackable • Similar analytics as website data • Shows which codes pull and which don’tredrocketLA.com
QR Codes can provide buyers with valuable info • Pricing info • Product info • Contact inforedrocketLA.com
But what are QR Codes*? You’ve probably seen them around: *QR Codes are also known as 2D Bar CodesredrocketLA.com
They are a new way to represent information graphically, just like a bar code or even regular text.redrocketLA.com
However, Unlike regular text, QR Codes can easily be read by smart phones equipped with cameras...redrocketLA.com
...and information displayed by the QR Code can direct a phone to a specific website. You can think of QR Codes as real world “links” for your smart phone.redrocketLA.com
Why Should Home Builders Use QR Codes?redrocketLA.com
Typically, home builders provide signs with product and contact information MADISON PLACE Homes from $260,990 Next right McCa reyHomes.comredrocketLA.com
But now there’s a better way... Today’s consumers are becoming accustomed to using QR CodesredrocketLA.com
• An estimated 30-40% of all smart phone users have downloaded a barcode scanning application • In 2010, there was a 1600% increase in mobile barcode scanning http://2dbarcodes.wordpress.com/2011/01/24/some-great-stats-regarding-qr-code-usage/redrocketLA.com
7 ways QR Codes can be used by home buildersredrocketLA.com
Photo Galleries Show prospective buyers what finished homes will look likeredrocketLA.com
Additional Resources and Instructions http://vyoo.it/ Vyoo.it is a service designed specifically for mobile real estate listings. It even automatically generates a QR Code. http://goo.gl Goo.gl will turn any URL into a QR Code, and will help you scan the number of codes tracked (just add .qr at the end of the short code!) zxing.appspot.com/ A free QR Code generator red rocket LA This presentation in blog formatredrocketLA.com
Did you enjoy the presentation? Please like it, plus it, tweet it, share it or embed it. Thanks for watching! http://www.redrocketla.com http://blog.redrocket.com http://www.facebook.com/rrlamarketingpr contact usredrocketLA.com
Or stop by our page to say hello...redrocketLA.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.