QR Codes for Home Builders and real estate marketing
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QR Codes for Home Builders and real estate marketing

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How home builders and real estate professionals can use QR codes and smart phone technology to help market and sell homes and condos.

How home builders and real estate professionals can use QR codes and smart phone technology to help market and sell homes and condos.

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QR Codes for Home Builders and real estate marketing QR Codes for Home Builders and real estate marketing Presentation Transcript

  • A Quick Guide to QR CODES FOR HOME BUILDERSredrocketLA.com
  • QR Codes provide a great marketing opportunity for home builders +redrocketLA.com
  • QR Codes can increase engagement • Prompts buyers to initiate contact • Opens a dialogue • Serves as an "opt in" for future communicationsredrocketLA.com
  • QR Codes can record impressions • Trackable • Similar analytics as website data • Shows which codes pull and which don’tredrocketLA.com
  • QR Codes can provide buyers with valuable info • Pricing info • Product info • Contact inforedrocketLA.com
  • But what are QR Codes*? You’ve probably seen them around: *QR Codes are also known as 2D Bar CodesredrocketLA.com
  • They are a new way to represent information graphically, just like a bar code or even regular text.redrocketLA.com
  • However, Unlike regular text, QR Codes can easily be read by smart phones equipped with cameras...redrocketLA.com
  • ...and information displayed by the QR Code can direct a phone to a specific website. You can think of QR Codes as real world “links” for your smart phone.redrocketLA.com
  • Why Should Home Builders Use QR Codes?redrocketLA.com
  • Typically, home builders provide signs with product and contact information MADISON PLACE Homes from $260,990 Next right McCa reyHomes.comredrocketLA.com
  • But now there’s a better way... Today’s consumers are becoming accustomed to using QR CodesredrocketLA.com
  • • An estimated 30-40% of all smart phone users have downloaded a barcode scanning application • In 2010, there was a 1600% increase in mobile barcode scanning http://2dbarcodes.wordpress.com/2011/01/24/some-great-stats-regarding-qr-code-usage/redrocketLA.com
  • 7 ways QR Codes can be used by home buildersredrocketLA.com
  • Photo Galleries Show prospective buyers what finished homes will look likeredrocketLA.com
  • Interest List RegistrationredrocketLA.com
  • Links to Area Amenities Schools, libraries, community centers, shops, parks and entertainmentredrocketLA.com
  • Listing Information Including building plans, floor plans, amenities and pricingredrocketLA.com
  • Coupons To encourage real-world interaction with the neighborhoodredrocketLA.com
  • Maps of the Area Familiarize prospective buyers with local attractionsredrocketLA.com
  • Welcome Video Create a virtual tour hosted by a sales representative to establish a personal connection with prospectsredrocketLA.com
  • Five easy steps to creating and using QR CodesredrocketLA.com
  • 1 Create your destination sites, and make sure they are optimized for mobile browsingredrocketLA.com
  • 2 http://zxing.appspot.com/generator/ Use a QR Code generator to create the codes for the destination sitesredrocketLA.com
  • 3 Use a smart phone and download a QR Code reader to test your codesredrocketLA.com http://2d-code.co.uk/qr-code-readers/
  • 4 Print out your codes at different sizes and test them from various distancesredrocketLA.com
  • 5 Sycamore Creek Single-Family Homes From the $000s Finally, incorporate the codes on your signs...redrocketLA.com
  • your business cards...redrocketLA.com
  • or wherever you see fit.redrocketLA.com
  • It’s as easy as that!redrocketLA.com
  • Additional Resources and Instructions http://vyoo.it/ Vyoo.it is a service designed specifically for mobile real estate listings. It even automatically generates a QR Code. http://goo.gl Goo.gl will turn any URL into a QR Code, and will help you scan the number of codes tracked (just add .qr at the end of the short code!) zxing.appspot.com/ A free QR Code generator red rocket LA This presentation in blog formatredrocketLA.com
  • Did you enjoy the presentation? Please like it, plus it, tweet it, share it or embed it. Thanks for watching! http://www.redrocketla.com http://blog.redrocket.com http://www.facebook.com/rrlamarketingpr contact usredrocketLA.com
  • Or stop by our page to say hello...redrocketLA.com