De VacacionesUS Hispanic Vacation Trends 2012         © 2011 Latino Cellular LLC. All rights reserved.
Vacation Trends 2012       Methodology and Objectives: This survey’s main objective was to better understand the vacation ...
Vacation Trends 2012      Survey Highlights   57% of the respondents go on vacation at least once a year, while 24%  neve...
Vacation Trends 2012      Survey Results                                            4. Purchase Method      3. Vacation Fr...
Vacation Trends 2012      Survey Results                5. Time of Year                6. Preferred Destination     Spring...
Vacation Trends 2012      Survey Results           7. With whom                               8. Mobile Use      Familia  ...
Vacation Trends 2012      Survey Results            9. Vacations 2012                    10. Preferences              Yes ...
RedMas121 Alhambra Plaza, Suite 1400    Coral Gables, FL 33134      www.redmas.com       T: 305-442-3411         @redmasadv
Upcoming SlideShare
Loading in...5
×

RedMas De Vacaciones Survey

213

Published on

RedMas Survey - US Hispanic Vacation Trends 2012

Published in: Travel, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
213
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

RedMas De Vacaciones Survey

  1. 1. De VacacionesUS Hispanic Vacation Trends 2012 © 2011 Latino Cellular LLC. All rights reserved.
  2. 2. Vacation Trends 2012 Methodology and Objectives: This survey’s main objective was to better understand the vacation trends among US Hispanics. 1. AgeResearch was conductedthrough mobile websites with 55+users navigating RedMass 18-24 7%network of mobile sites 18%Total size of this survey: 2,171respondents 35-54Demographics: 63% Male; 37% 36%Female. All bilingual. 25-34Dates: 03/21 – 03/30 39%
  3. 3. Vacation Trends 2012 Survey Highlights  57% of the respondents go on vacation at least once a year, while 24% never go on vacation Q3  Although the purchase of airline ticket using Internet is in high demand among Hispanics (28%), and the purchases through mobile Apps followed very close (23%), the travel agent expertise is still highly appreciated by our community, with 32% of the sample buying their tickets using this method Q4  Summer time is for vacationing! 38% of our respondents prefer the warmth of the season to go on a vacation. And Christmas time (34%) is the other ideal time to take a break from work. Q5 There’s no other place like home for Hispanics with an overwhelming 64% of the respondents choosing their home country as their preferred destination for vacationing. Family also ruled with 67% choosing ‘familia’ to spend their relaxing time Q6, Q7  Hispanics keep their mobile phones close to them even during their vacations. 34% of Latinos use their mobile devices to brag about their vacations on Facebook or other social networks and 30 % of them recognized that they can’t live without their beloved devices Q8 40% of the surveyed Hispanics would take vacations during 2012 and 55% of them would prefer to get to a new place/destination during this period Q9, Q10
  4. 4. Vacation Trends 2012 Survey Results 4. Purchase Method 3. Vacation Frecuency App Internet Tel Agente viajes 1xy 1x6m 1x4m Never 17% 23% 24% 5% 57% 28% 14% 32%
  5. 5. Vacation Trends 2012 Survey Results 5. Time of Year 6. Preferred Destination Spring Summer Fall Winter Disney Europa Crucero Pais 25% 24% 34% 6% 64% 6% 3% 38%
  6. 6. Vacation Trends 2012 Survey Results 7. With whom 8. Mobile Use Familia Pareja Amigos Networking Informacion GPS Always 9% 30% 34%24% 67% 15% 21%
  7. 7. Vacation Trends 2012 Survey Results 9. Vacations 2012 10. Preferences Yes No Maybe Nuevo Mismo 37% 40% 45% 55% 23%
  8. 8. RedMas121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.redmas.com T: 305-442-3411 @redmasadv
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×