¡Vamos al Cine! RedMas Survey

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RedMas Survey - US Hispanic Moviegoers

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¡Vamos al Cine! RedMas Survey

  1. 1. ¡Vamos al cine! al cine!US Hispanic Mobile Survey 2011: Movies © 2011 Latino Cellular LLC. All rights reserved.
  2. 2. Methodology and ObjectivesMethodology and Objectives•This survey’s main objective was to better understand the movie‐going behavior among US Hispanics.• Research was conducted  AGE through mobile web with  18‐24 25‐34 35‐54 55+ users navigating RedMas’s network of mobile sites 5%• Total size of this survey: 374 Total size of this survey: 374  19% respondents 33%• Demographics: 65% Male;  35% Female. All bilingual.  43%• Dates: 10/21 – 10/24
  3. 3. SURVEY HIGHLIGHTSSURVEY HIGHLIGHTS• 64% of respondents go to the movies at least once a  month with 26% going every week : Q1 th ith 26% i k Q1• While the majority (92%) report buying the ticket at  p y g the box office, 28% find out about what’s playing from  their mobile device: Q2 & Q4• Weekend is preferred to attend the cinema with  almost half going on Saturday: almost half going on Saturday: Q3• 66% of respondents decide which movie to watch  within 24hrs preferring Action movies (41%): Q7 & Q6• T di i Traditional Word of mouth is mostly used although  lW d f hi l d lh h 25% reported using Facebook to recommend movies:  Q8
  4. 4. Survey Results (1/4)Survey Results (1/4)• Q1: How often do you go to  • Q2: Where do you purchase  the movies? your ticket? your ticket? Chart Title Every two  Box office PC Movil Phone (calling) months 6% 2% 2% Never 4% 18% Every six  months 12%Every other week Once a  15% month 23% Once a  week 92% 26%
  5. 5. Survey Results (2/4)Survey Results (2/4)• Q3: What day of the week do you  • Q4: How do you find out what  prefer to go to the movies? movies are playing? M T W TH 1% 2% 2% 3% Newspap SU er 25% 12% Mobile F 28% 22% Web 22% S Movies 45% 38%
  6. 6. Survey Results (3/4)Survey Results (3/4)• Q5: Who do you go with to the  • Q6: What’s your favorite  cinema?  genre?  Alone 12% Childre Terror Other 19% n 5% 32% Accion 41% Family Couple 16% 55% Comed y Parents 15% Sci‐fi 1% 4%
  7. 7. Survey Results (4/4)Survey Results (4/4)• Q7: With how much anticipation  • Q8: When you like a movie,  do you decide on the movie?   where do you recommend it?   > 1  Twitter week 1% 6% Faceboo All same  k 25% day 20% 38% one day 28% Word of  W d f one  mouth week 54% 28%
  8. 8. RedMas121 Alhambra Plaza, Suite 1400 Coral Gables FL 33134 Gables, www.redmas.com T: 305-442-3411 @redmasadv info@redmas.com

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