De Vacaciones! RedMas Survey

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De Vacaciones! RedMas Survey

  1. 1. De VacacionesUS Hispanic Vacation Trends 2012 © 2011 Latino Cellular LLC. All rights reserved.
  2. 2. Vacation Trends 2012 Methodology and Objectives: This survey’s main objective was to better understand the vacation trends among US Hispanics. 1. AgeResearch was conductedthrough mobile websites with 55+users navigating RedMass 18-24 7%network of mobile sites 18%Total size of this survey: 2,171respondents 35-54Demographics: 63% Male; 37% 36%Female. All bilingual. 25-34Dates: 03/21 – 03/30 39%
  3. 3. Vacation Trends 2012 Survey Highlights  57% of the respondents go on vacation at least once a year, while 24% never go on vacation Q3  Although the purchase of airline ticket using Internet is in high demand among Hispanics (28%), and the purchases through mobile Apps followed very close (23%), the travel agent expertise is still highly appreciated by our community, with 32% of the sample buying their tickets using this method Q4  Summer time is for vacationing! 38% of our respondents prefer the warmth of the season to go on a vacation. And Christmas time (34%) is the other ideal time to take a break from work. Q5 There’s no other place like home for Hispanics with an overwhelming 64% of the respondents choosing their home country as their preferred destination for vacationing. Family also ruled with 67% choosing ‘familia’ to spend their relaxing time Q6, Q7  Hispanics keep their mobile phones close to them even during their vacations. 34% of Latinos use their mobile devices to brag about their vacations on Facebook or other social networks and 30 % of them recognized that they can’t live without their beloved devices Q8 40% of the surveyed Hispanics would take vacations during 2012 and 55% of them would prefer to get to a new place/destination during this period Q9, Q10
  4. 4. Vacation Trends 2012 Survey Results 4. Purchase Method 3. Vacation Frecuency App Internet Tel Agente viajes 1xy 1x6m 1x4m Never 17% 23% 24% 5% 57% 28% 14% 32%
  5. 5. Vacation Trends 2012 Survey Results 5. Time of Year 6. Preferred Destination Spring Summer Fall Winter Disney Europa Crucero Pais 25% 24% 34% 6% 64% 6% 3% 38%
  6. 6. Vacation Trends 2012 Survey Results 7. With whom 8. Mobile Use Familia Pareja Amigos Networking Informacion GPS Always 9% 30% 34%24% 67% 15% 21%
  7. 7. Vacation Trends 2012 Survey Results 9. Vacations 2012 10. Preferences Yes No Maybe Nuevo Mismo 37% 40% 45% 55% 23%
  8. 8. RedMas121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.redmas.com T: 305-442-3411 @redmasadv

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