Social Media Presentation for Elevate You! Series at Bay Path College
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Social Media Presentation for Elevate You! Series at Bay Path College

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Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.

Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.

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Social Media Presentation for Elevate You! Series at Bay Path College Social Media Presentation for Elevate You! Series at Bay Path College Presentation Transcript

  • Using Social Media to Promote Your Personal Brand Kelly Galanis & Amy B. Perrault December 1, 2009
  • Until now, networking meant conducting business face-to-face . But now, with an endless supply of online communities to share information, what does all this mean? Does all this buzz carry longevity or is this a passing trend? And, more importantly, are you lagging behind?
    • Agenda
    • Importance of an Online Personal Brand
    • Why Social Media Cannot Be Ignored
    • Strategies
    • Discussing….
    Blogs
  • In plain English… Traditional marketing is a funnel. Undifferiented prospects are shoveled into the top, resulting in few core clients . Before the internet, only big corporations with big budgets could market. Now, with the internet and its tools, ANYONE can connect to their target audience.
  • Flip the funnel!
    • Turn strangers into friends
    • Turn friends into customers
    • Turn customers into …
    sales people (for yourself) !
    • 220 million users
    • Information is shared linked
    • Information is viral – passed on by members to members
  • Fan page ( news feed ) or Group page
    • Trend has migrated into entertainment
    • Information is shared linked
    • Information is viral – passed on by members to members
    • Resume, portfolio, recommendations
    • Professional groups, associations, alumni, events
    • Information is shared linked
    • Information is viral – passed on by members to members
    • Limited to 140 characters
    • Information is shared linked
    • Information is viral – passed on by members to members
    • Strictly videos
    • Information is shared linked
    • Information is viral – passed on by members to members
  • Blog Click-through advertising Click-through advertising Post Reader Rating System Reader Comments
  • A Social Image Makeover: Mariko Hunt ‘08
  • Beginners Intermediate Advanced Blogging Blogging Skill Level
  • So, is social networking for you?
  • Consider this… http://www.youtube.com/watch?v=sIFYPQjYhv8
    • Consider this…
    • In 2010, Gen Y will outnumber Baby Boomers
    • 96% joined a social network
    • If Facebook was a country, it would be the 4 th largest country.
    • 80% of companies are using LinkedIn as their primary source finding and hiring new employees.
    • 80% of Twitter usage is on mobile devices
    • … imagine what that means for bad customer service?
    • Source: http://www.youtube.com/watch?v=sIFYPQjYhv8