Using Social Media to Promote Your  Personal Brand Kelly Galanis & Amy B. Perrault  December 1, 2009
Until now,   networking  meant conducting business  face-to-face . But now, with an  endless supply of online communities ...
<ul><li>Agenda </li></ul><ul><li>Importance of an Online Personal Brand </li></ul><ul><li>Why Social Media Cannot Be Ignor...
In plain English…     Traditional marketing is a funnel. Undifferiented prospects   are shoveled into the top,  resulting ...
Flip the funnel! <ul><li>Turn  strangers     into  friends </li></ul><ul><li>Turn  friends     into  customers </li></ul><...
<ul><li>220 million users </li></ul><ul><li>Information is   shared   linked </li></ul><ul><li>Information is    viral   –...
Fan  page    ( news feed ) or    Group   page
<ul><li>Trend has    migrated into    entertainment </li></ul><ul><li>Information is   shared   linked </li></ul><ul><li>I...
<ul><li>Resume, portfolio,    recommendations </li></ul><ul><li>Professional groups,    associations, alumni,    events </...
<ul><li>Limited to    140 characters </li></ul><ul><li>Information is   shared   linked </li></ul><ul><li>Information is  ...
<ul><li>Strictly videos </li></ul><ul><li>Information is   shared   linked </li></ul><ul><li>Information is    viral   – p...
Blog Click-through  advertising Click-through  advertising Post Reader Rating System Reader  Comments
A Social Image Makeover: Mariko Hunt ‘08
Beginners Intermediate Advanced Blogging Blogging Skill Level
So, is  social networking   for you?
Consider this… http://www.youtube.com/watch?v=sIFYPQjYhv8
<ul><li>Consider this… </li></ul><ul><li>In 2010, Gen Y will outnumber Baby Boomers </li></ul><ul><li>96% joined a social ...
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Social Media Presentation for Elevate You! Series at Bay Path College

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Amy Perrault and Kelly Galanis discuss how to effectively use social media to promote your personal brand. Part of Bay Path College\'s Elevate You! Series.

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Social Media Presentation for Elevate You! Series at Bay Path College

  1. 1. Using Social Media to Promote Your Personal Brand Kelly Galanis & Amy B. Perrault December 1, 2009
  2. 2. Until now, networking meant conducting business face-to-face . But now, with an endless supply of online communities to share information, what does all this mean? Does all this buzz carry longevity or is this a passing trend? And, more importantly, are you lagging behind?
  3. 3. <ul><li>Agenda </li></ul><ul><li>Importance of an Online Personal Brand </li></ul><ul><li>Why Social Media Cannot Be Ignored </li></ul><ul><li>Strategies </li></ul><ul><li>Discussing…. </li></ul>Blogs
  4. 4. In plain English… Traditional marketing is a funnel. Undifferiented prospects are shoveled into the top, resulting in few core clients . Before the internet, only big corporations with big budgets could market. Now, with the internet and its tools, ANYONE can connect to their target audience.
  5. 5. Flip the funnel! <ul><li>Turn strangers into friends </li></ul><ul><li>Turn friends into customers </li></ul><ul><li>Turn customers into … </li></ul>sales people (for yourself) !
  6. 6. <ul><li>220 million users </li></ul><ul><li>Information is shared linked </li></ul><ul><li>Information is viral – passed on by members to members </li></ul>
  7. 7. Fan page ( news feed ) or Group page
  8. 8. <ul><li>Trend has migrated into entertainment </li></ul><ul><li>Information is shared linked </li></ul><ul><li>Information is viral – passed on by members to members </li></ul>
  9. 9. <ul><li>Resume, portfolio, recommendations </li></ul><ul><li>Professional groups, associations, alumni, events </li></ul><ul><li>Information is shared linked </li></ul><ul><li>Information is viral – passed on by members to members </li></ul>
  10. 10. <ul><li>Limited to 140 characters </li></ul><ul><li>Information is shared linked </li></ul><ul><li>Information is viral – passed on by members to members </li></ul>
  11. 11. <ul><li>Strictly videos </li></ul><ul><li>Information is shared linked </li></ul><ul><li>Information is viral – passed on by members to members </li></ul>
  12. 12. Blog Click-through advertising Click-through advertising Post Reader Rating System Reader Comments
  13. 13. A Social Image Makeover: Mariko Hunt ‘08
  14. 14. Beginners Intermediate Advanced Blogging Blogging Skill Level
  15. 15. So, is social networking for you?
  16. 16. Consider this… http://www.youtube.com/watch?v=sIFYPQjYhv8
  17. 17. <ul><li>Consider this… </li></ul><ul><li>In 2010, Gen Y will outnumber Baby Boomers </li></ul><ul><li>96% joined a social network </li></ul><ul><li>If Facebook was a country, it would be the 4 th largest country. </li></ul><ul><li>80% of companies are using LinkedIn as their primary source finding and hiring new employees. </li></ul><ul><li>80% of Twitter usage is on mobile devices </li></ul><ul><li>… imagine what that means for bad customer service? </li></ul><ul><li>Source: http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul>
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