Social Media in Education: An Education
This session will cover:
This session will cover:
 The importance of using social media to stay connected with

  alumni.
This session will cover:
 The importance of using social media to stay connected with

  alumni.

 Why Social Media is her...
This session will cover:
 The importance of using social media to stay connected with

  alumni.

 Why Social Media is her...
This session will cover:
 The importance of using social media to stay connected with

  alumni.

 Why Social Media is her...
The importance of using social media to stay
          connected with alumni
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni

    Cardinal rule: Keep the “social” in soci...
The importance of using social media to stay
          connected with alumni
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
    The balance between Alumni and Current St...
The importance of using social media to stay
          connected with alumni
The importance of using social media to stay
          connected with alumni
  How can we measure success?
The importance of using social media to stay
          connected with alumni
  How can we measure success?

      Social m...
The importance of using social media to stay
          connected with alumni
  How can we measure success?

      Social m...
The importance of using social media to stay
          connected with alumni
  How can we measure success?

      Social m...
The importance of using social media to stay
          connected with alumni
  How can we measure success?

      Social m...
The importance of using social media to stay
          connected with alumni
  How can we measure success?

      Social m...
Why Social Media is here to stay:

How institutions should integrate it into the
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:

How institutions should integrate it into the
    Student/faculty connection – how conn...
Why Social Media is here to stay:
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?


  Poor uses in the class...
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?


  Poor uses in the class...
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?


  Poor uses in the class...
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?


  Poor uses in the class...
Why Social Media is here to stay:

Student/faculty connection – how connected is too
connected?


  Poor uses in the class...
Why Social Media is here to stay:

How institutions should integrate it into the
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Why Social Media is here to stay:

How institutions should integrate it into the
    Prospective students are watching – i...
Strategic Thinking and your Social
              Image
Strategic Thinking and your Social
              Image
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
    Who maintains your institution’s Social Image? All hands
  on d...
Strategic Thinking and your Social
              Image
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Strategic Thinking and your Social
              Image
   Integrating “consumers” into the mix – how to maintain a
   posi...
Plans for Social Media upkeep:
Staying current with online trends
Plans for Social Media upkeep:
Staying current with online trends
Stay in the know – always keep an eye and ear out for th...
Plans for Social Media upkeep:
 Staying current with online trends
   Stay in the know – always keep an eye and ear out fo...
Plans for Social Media upkeep:
 Staying current with online trends
   Stay in the know – always keep an eye and ear out fo...
Plans for Social Media upkeep:
 Staying current with online trends
   Stay in the know – always keep an eye and ear out fo...
Plans for Social Media upkeep:
 Staying current with online trends
   Stay in the know – always keep an eye and ear out fo...
Plans for Social Media upkeep:
 Staying current with online trends
   Stay in the know – always keep an eye and ear out fo...
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Social Media in Higher Education - An Education Essential

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Social Media today is a necessity in the world of higher education. This presentation walks through how social media in higher education has evolved, how colleges and universities can use it to reach a wide audience base, and how to stay on top as technology continues to evolve.

Social Media in Higher Education - An Education Essential

  1. 1. Social Media in Education: An Education
  2. 2. This session will cover:
  3. 3. This session will cover: The importance of using social media to stay connected with alumni.
  4. 4. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum.
  5. 5. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum. Strategic Thinking and your Social Image -- Who maintains your institution’s Social Image?  How do we integrate consumers into the mix?
  6. 6. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum. Strategic Thinking and your Social Image -- Who maintains your institution’s Social Image?  How do we integrate consumers into the mix? Plans for Social Media upkeep – staying current with online trends.
  7. 7. The importance of using social media to stay connected with alumni
  8. 8. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media!
  9. 9. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors”
  10. 10. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come?
  11. 11. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends
  12. 12. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place”
  13. 13. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect
  14. 14. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates
  15. 15. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates Plan Events – reunions/homecoming
  16. 16. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates Plan Events – reunions/homecoming Cultivation/Prospect Tools
  17. 17. The importance of using social media to stay connected with alumni
  18. 18. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate
  19. 19. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus
  20. 20. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni
  21. 21. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for
  22. 22. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested
  23. 23. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly
  24. 24. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly In addition to alumni and students, maintain a positive relationship with the community
  25. 25. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly In addition to alumni and students, maintain a positive relationship with the community Improves “town gown” relations
  26. 26. The importance of using social media to stay connected with alumni
  27. 27. The importance of using social media to stay connected with alumni How can we measure success?
  28. 28. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni
  29. 29. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages
  30. 30. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers”
  31. 31. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers” Social Media allows us to reach out our alumni base, allowing and encouraging alumni to provide updated information for our database – resulting in improved data integrity
  32. 32. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers” Social Media allows us to reach out our alumni base, allowing and encouraging alumni to provide updated information for our database – resulting in improved data integrity Let’s take a look at Westfield State College’s Fan Page and
  33. 33. Why Social Media is here to stay: How institutions should integrate it into the
  34. 34. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected?
  35. 35. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected?
  36. 36. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom:
  37. 37. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact
  38. 38. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact Have your students complete an assignment through use of a Twitter account (extra credit, anyone?)
  39. 39. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact Have your students complete an assignment through use of a Twitter account (extra credit, anyone?) Build an assignment where students create a LinkedIn page to connect and interview a professional (alumni?) in their field
  40. 40. Why Social Media is here to stay:
  41. 41. Why Social Media is here to stay: Student/faculty connection – how connected is too connected?
  42. 42. Why Social Media is here to stay: Student/faculty connection – how connected is too connected?
  43. 43. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom
  44. 44. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation)
  45. 45. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used
  46. 46. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used Encouraging inappropriate use of Social Media (ex. Having students “tweet” at a prestigious speaker’s presentation without understanding “Twittiquette”)
  47. 47. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used Encouraging inappropriate use of Social Media (ex. Having students “tweet” at a prestigious speaker’s presentation without understanding “Twittiquette”)
  48. 48. Why Social Media is here to stay: How institutions should integrate it into the
  49. 49. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready?
  50. 50. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready?
  51. 51. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page
  52. 52. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school?
  53. 53. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained
  54. 54. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained Schools without a presence on Social Media sites will fall off the radar
  55. 55. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained Schools without a presence on Social Media sites will fall off the radar
  56. 56. Strategic Thinking and your Social Image
  57. 57. Strategic Thinking and your Social Image
  58. 58. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck!
  59. 59. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck!
  60. 60. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light
  61. 61. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus
  62. 62. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus Your pages will have the “feel” of a student’s point of view but you will have managing authority over the content
  63. 63. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus Your pages will have the “feel” of a student’s point of view but you will have managing authority over the content Use the Power of Three: Consistent, Frequent and
  64. 64. Strategic Thinking and your Social Image
  65. 65. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity
  66. 66. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity
  67. 67. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out
  68. 68. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong”
  69. 69. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war
  70. 70. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war Respond publicly to the post after the issue has been resolved, and keep it positive and directed toward the community – stick to the facts
  71. 71. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war Respond publicly to the post after the issue has been resolved, and keep it positive and directed toward the community – stick to the facts
  72. 72. Plans for Social Media upkeep: Staying current with online trends
  73. 73. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media
  74. 74. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain
  75. 75. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world
  76. 76. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current
  77. 77. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current Continue to learn through workshops, webinars and more - check out PodCamp Western Massachusetts 2 on Saturday, February 6th!
  78. 78. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current Continue to learn through workshops, webinars and more - check out PodCamp Western Massachusetts 2 on Saturday, February 6th!

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