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Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
Social Media in Higher Education - An Education Essential
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Social Media in Higher Education - An Education Essential

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Social Media today is a necessity in the world of higher education. This presentation walks through how social media in higher education has evolved, how colleges and universities can use it to reach …

Social Media today is a necessity in the world of higher education. This presentation walks through how social media in higher education has evolved, how colleges and universities can use it to reach a wide audience base, and how to stay on top as technology continues to evolve.

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    • 1. Social Media in Education: An Education
    • 2. This session will cover:
    • 3. This session will cover: The importance of using social media to stay connected with alumni.
    • 4. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum.
    • 5. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum. Strategic Thinking and your Social Image -- Who maintains your institution’s Social Image?  How do we integrate consumers into the mix?
    • 6. This session will cover: The importance of using social media to stay connected with alumni. Why Social Media is here to stay – and how institutions should integrate it into the curriculum. Strategic Thinking and your Social Image -- Who maintains your institution’s Social Image?  How do we integrate consumers into the mix? Plans for Social Media upkeep – staying current with online trends.
    • 7. The importance of using social media to stay connected with alumni
    • 8. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media!
    • 9. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors”
    • 10. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come?
    • 11. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends
    • 12. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place”
    • 13. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect
    • 14. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates
    • 15. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates Plan Events – reunions/homecoming
    • 16. The importance of using social media to stay connected with alumni Cardinal rule: Keep the “social” in social media! Consumers are marketers through social media, alumni are “ambassadors” If we build it, will they come? Outreach to key alumni for collaboration – spread the word amongst their friends Use Social Media as a “gathering place” Reconnect Share information/updates Plan Events – reunions/homecoming Cultivation/Prospect Tools
    • 17. The importance of using social media to stay connected with alumni
    • 18. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate
    • 19. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus
    • 20. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni
    • 21. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for
    • 22. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested
    • 23. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly
    • 24. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly In addition to alumni and students, maintain a positive relationship with the community
    • 25. The importance of using social media to stay connected with alumni The balance between Alumni and Current Students: Blend and Separate Alumni are interested in current students and happenings on campus Alumni also look for a place to congregate as alumni While moderating a fan page or group, all audiences must be accounted for The sharing of news is always ideal – most every audience at a higher education institution is interested Keep it friendly In addition to alumni and students, maintain a positive relationship with the community Improves “town gown” relations
    • 26. The importance of using social media to stay connected with alumni
    • 27. The importance of using social media to stay connected with alumni How can we measure success?
    • 28. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni
    • 29. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages
    • 30. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers”
    • 31. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers” Social Media allows us to reach out our alumni base, allowing and encouraging alumni to provide updated information for our database – resulting in improved data integrity
    • 32. The importance of using social media to stay connected with alumni How can we measure success? Social media has become the fastest way for colleges and universities to reconnect with alumni Easy to use analytics tools within Social Media sites monitor growth of groups and pages Discussions amongst members can be easily started and monitored, providing excellent feedback from our “consumers” Social Media allows us to reach out our alumni base, allowing and encouraging alumni to provide updated information for our database – resulting in improved data integrity Let’s take a look at Westfield State College’s Fan Page and
    • 33. Why Social Media is here to stay: How institutions should integrate it into the
    • 34. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected?
    • 35. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected?
    • 36. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom:
    • 37. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact
    • 38. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact Have your students complete an assignment through use of a Twitter account (extra credit, anyone?)
    • 39. Why Social Media is here to stay: How institutions should integrate it into the Student/faculty connection – how connected is too connected? Good uses in the classroom: Create a Facebook group for your classes to interact Have your students complete an assignment through use of a Twitter account (extra credit, anyone?) Build an assignment where students create a LinkedIn page to connect and interview a professional (alumni?) in their field
    • 40. Why Social Media is here to stay:
    • 41. Why Social Media is here to stay: Student/faculty connection – how connected is too connected?
    • 42. Why Social Media is here to stay: Student/faculty connection – how connected is too connected?
    • 43. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom
    • 44. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation)
    • 45. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used
    • 46. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used Encouraging inappropriate use of Social Media (ex. Having students “tweet” at a prestigious speaker’s presentation without understanding “Twittiquette”)
    • 47. Why Social Media is here to stay: Student/faculty connection – how connected is too connected? Poor uses in the classroom Faculty becoming Facebook friends with students while their instructor (use as a way to stay connected after graduation) Integrating Social Media without having proper knowledge of how it is used Encouraging inappropriate use of Social Media (ex. Having students “tweet” at a prestigious speaker’s presentation without understanding “Twittiquette”)
    • 48. Why Social Media is here to stay: How institutions should integrate it into the
    • 49. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready?
    • 50. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready?
    • 51. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page
    • 52. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school?
    • 53. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained
    • 54. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained Schools without a presence on Social Media sites will fall off the radar
    • 55. Why Social Media is here to stay: How institutions should integrate it into the Prospective students are watching – is your institution’s social image ready? Students researching colleges and universities will likely look at a school’s Facebook page If your page is not active and lacks “fans”, students will notice this – what tone does it set for your school? Keeping your page updated and well maintained Schools without a presence on Social Media sites will fall off the radar
    • 56. Strategic Thinking and your Social Image
    • 57. Strategic Thinking and your Social Image
    • 58. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck!
    • 59. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck!
    • 60. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light
    • 61. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus
    • 62. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus Your pages will have the “feel” of a student’s point of view but you will have managing authority over the content
    • 63. Strategic Thinking and your Social Image Who maintains your institution’s Social Image? All hands on deck! Utilize the power of your students – they are savvy, in the know, and will put your school in a positive light Provide an internship or paid part time position for one or two students with social media maintenance as their primary focus Your pages will have the “feel” of a student’s point of view but you will have managing authority over the content Use the Power of Three: Consistent, Frequent and
    • 64. Strategic Thinking and your Social Image
    • 65. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity
    • 66. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity
    • 67. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out
    • 68. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong”
    • 69. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war
    • 70. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war Respond publicly to the post after the issue has been resolved, and keep it positive and directed toward the community – stick to the facts
    • 71. Strategic Thinking and your Social Image Integrating “consumers” into the mix – how to maintain a positive image in the face of negativity Listen to your audience – often upset consumers are just looking for someone to hear them out Address the issue at hand and make every effort to “right the wrong” Handle the situation individually – don’t make a public Facebook or Twitter war Respond publicly to the post after the issue has been resolved, and keep it positive and directed toward the community – stick to the facts
    • 72. Plans for Social Media upkeep: Staying current with online trends
    • 73. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media
    • 74. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain
    • 75. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world
    • 76. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current
    • 77. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current Continue to learn through workshops, webinars and more - check out PodCamp Western Massachusetts 2 on Saturday, February 6th!
    • 78. Plans for Social Media upkeep: Staying current with online trends Stay in the know – always keep an eye and ear out for the latest trend in Social Media Grab your “name” on any new Social Media site – even if you don’t plan to use it until later, you have the domain Look to savvy students to provide updates on what’s hot in the Social Media and Communications world Look to your allies – other institutions – to see what they are doing to stay current Continue to learn through workshops, webinars and more - check out PodCamp Western Massachusetts 2 on Saturday, February 6th!

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