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Your Google Grants are basically free ads, but are you fully taking advantage of them? ...
Your Google Grants are basically free ads, but are you fully taking advantage of them?
In this session we will share best practices that will help marketers not only fully leverage their Google Grants, but also discuss how they can utilize their learnings from Google Grants to develop a strategy for Pay-Per-Click (PPC) campaigns, and to maximize ROI by having both a Google Grants and a Paid account.
We will also talk about how producing powerful landing pages can boost your search campaigns, and we will share case studies from Special Olympics and the American Diabetes Association
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