This is RedEngine Digital's presentation at the DAMW's Digital Day Forum 2013.
- Nadalie Dias, Digital Marketing Specialist, RedEngine Digital
- Kiera Stein, Web Content Manager, CARE USA
Description: The growth of Facebook advertising is unquestionable. Facebook ads can not only be effective and affordable, but also a great place to test digital campaigns. But are you taking full advantage of them? Are they helping you gain new donors and supporters? In this session we will share tips on how to improve the effectiveness and ROI of your Facebook Ads, we will talk about Facebook Marketplace Ads, Facebook Exchange, Facebook Lookalike Audiences, how your ads can help you support multichannel campaigns, how to take advantage of Facebook as a testing environment and of course, we will show you real examples of winning ads, so you can leave this session feeling like a Facebook pro.
1. Share actionable tactics to define goals and KPIs, content and offer alignment for different Facebook advertising options and budgets
2. Learn how Facebook Ads can help you test digital campaigns, and support other social media and multichannel campaigns
3. See examples and results of high and poor performing types of ad content, ad copy and targeting