Credentials Edit 2009
RED DRESS CREATIVE are a new breed of
integrated design and marketing agency
Brand Guardians that love and adore social
media tools and know how to use them.
We live for 3 rules in the agency, we must have:
CREATIVITY
PASSION
RESULTS
+44 (0) 131 624 6705 www.redresscreative.com

Red Dress
Results
An increase of 764% to visits to our website inside 3 months
- WOW!
Our investment paid off thank you. £35,000 in a marketing
campaign delivered confirmed sales of £1.2 million
Our target was 30% occupancy, with our new website we
achieved 56%, thank you.
The planning department have granted us the ok - our social
networking website delivers the green travel plan that gave
us the green light. Thank you.
Delivering the University Technology website for all 12
Scottish Universities is now being repeated around the world,
the last people to ask were Israel, work is about to start on
the same for all 3 Baltic states: Lithuania, Latvia and Estonia.
+44 (0) 131 624 6705 www.redresscreative.com

Red Dress
QMorphic Corporation
www.qmorphic.com
www.popmorphic.com
www.popmorphiclive.com
www.morphicmedia.tv
Have you ever thought what would happen if
you applied quantum physics to film production?
The QMorphic Corporation have done just
exactly that producing not only an amazing tool
but to use the software makes you question the
future of almost everything.
Working with QMorphic Red Dress have created MorphicMedia.TV
identities for multiple products, divisions and
the Group, providing brand manuals through
to marketing colateral. Our roll has been largely
advisory to assist in the development of the
offer, the product description and explanation
to the potential consumer.
Due to our extensive experience online Red
Dress continue to support this amazing
technology, their partner companies and
suppliers with every possible online media some
of them include:
Websites
Blogs
Online Banner ads
SEO
Twitter Feeds
MySpace & Facebook pages Popmorphic.com
QMorphic.com
+44 (0) 131 624 6705 www.redresscreative.com

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WHITECROSS DENTAL
www.whitecrossdental.co.uk
Whitecross Dental is one of Scotland’s leading
practices, with a wide range of dental and
associated products and services.
Whitecross teamed up with Red Dress to create
a strong identity that looked at not only the brand
and printed materials but the interior decoration
of the practice and the online tone.
Red Dress have created a website backed up
by blog, twitter feed and a social media strategy
that will incorporate video blogging and facebook
incentives.
whitecross
+44 (0) 131 624 6705 www.redresscreative.com

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EDINBURGH PARK COMMUNITY
www.edinburghpark.co.uk/community
How do you connect people from over 20
different companies who see each other almost
every day but don’t even know each others’
names?
Edinburgh Park is one of the country’s largest
business parks with around 7000 staff working
for major employers such as Diageo, HBOS,
Fujiitsu and Oracle. But until Red Dress turned
their talents to the issue, those staff were isolated
in their own companies.
We created a site which allowed them to create
a thriving community which shares news, traffic
updates, car sharing arrangements and even
running clubs and social groups. That’s great
for the staff but it’s great for the shops,
businesses and services on and around the
park too, giving them the chance to offer
discounts and special offers to a focused, local
group of consumers instead of wasting money
on general advertising to anyone who’ll listen.
Edinburgh Park now has a true community with
its own common interests and which connects
and benefits those in it and those businesses
which serve it.
+44 (0) 131 624 6705 www.redresscreative.com

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WILDERNESS JOURNEYS
www.wildernessjourneys.com
Ever thought about going a bit Indiana Jones -
canoeing down remote rivers in unexplored
jungles? Well, Wilderness Journeys are the
company to speak to. As well as being a leading
organiser of serious adventure holidays, they’re
one of the UK’s leading experts in sustainable
tourism with numerous awards to their name.
The holidays and locations are superb and
Wilderness Journeys needed a web site to
match. We developed a complete sales strategy
for the site: nobody books a premium 3 week
holiday on the strength of one page of text or
one photo. So we created a site packed with
features which slowly build, step by step, the
desire to book a holiday. A superb search
function forms the core of the site and leads the
customer into a rich system of photo galleries,
trip reports and availability listings which
gradually build interest until a booking is made.
Of course this strategy requires a lot of content,
so we developed a community framework which
the guides and staff can use to update the site
on the fly while trips are actually going on. This
keeps the site incredibly fresh with daily blog
and gallery updates which draw customers into
a community of people sharing the adventure.
The site is garnished with photography from
Colin Prior and a slick visual design from our
creative team but it’s the community that makes
the site work so well.
+44 (0) 131 624 6705 www.redresscreative.com

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TWEETABITS
www.tweetabits.com
Red Dress created Tweetabits after working
with Twitter from 2007.
Our goal was to create a Twitter tool that helped
businesses make better use of such a simple
piece of software.
Working with an Accountancy firm (franchisee)
we developed Tweetabits. It delivers location
specific conversations that are relevant to your
business.
I.e. if you are an accountant interested in helping
people with their Tax - Tweetabits delivers
conversations to your desktop of any mention
on Twitter within a 2.5 mile radius from your
office of people talking about Tax. Not only that
it allows you to block any mention of Council
Tax or someone posting a job that mentions
Tax.
Tweetabits is in use locally, in Edinburgh and
Fife but is also being used by Dentists and
Plastic Surgeons in Canada and further afield.
Tweetabits has the added benefit of being able
to save searches, rate tweets and users for
follow up by the sales team.
Designed for SME’s interested in benefitting
from immediate location specific leads to their
business.
+44 (0) 131 624 6705 www.redresscreative.com

Red Dress
SOCIAL OBJECT / LOVEMARK
Forum to Blog and why the string develops
We use the internet to share - this is the essence
of what makes it a success. We are sharing
information, products, photographs, opinion,
knowledge - the items we share are known as
Social Objects or by Saatchi & Saatchi’s CEO
as Lovemarks.
Social Networks are built around social objects
not the other way around; social networks are
more powerful but need the object to survive.
We socialise via objects, we all become
enthusiastic about something outside ourselves
- here is the essence of modern marketing.
You turn your product or service into a Lovemark
or social object and your community will market
it for you. Creating passionate evangelists who
talk knowledgeably about your product on
forum’s and blogs is the route to success.
Red Dress know the essence of turning a product
or service into a social object - it is effectively
by using lots of social gestures.
Share it, pass it on, subscribe, paste it, save it....
Our success stories involve blogs that we set
up for our clients and provide marketing strategy
for bloggers to use and write about - success
is tracked and defined by location specific goals.
+44 (0) 131 624 6705 www.redresscreative.com

Red Dress
RED DRESS
CLIENTS:
David Peters - Managing Partner Aegon
A lover of Branding / This seasons must have! Baird Allan
Capital Solutions
Company Net
ERDC
Ethics Girls
Family Mediation
Colin Gilchrist - Managing Partner Flexitricity
A creative blogger: http://www.colingilchrist.com Grosvenor Estates
Social Tailor RSPB Scotland
Lasalle Investment Management
The Miller Group
Multrees Walk
QMorphic
Emma Cowan - Head of Account Management RUTS
Smarter than average bear. Scottish Arts Council
Serial Organiser Sutherlands
Thomson Bethune
Wilderness Journeys
Valley Technology
This list does not include those mentioned already
David Black - Creative Director in this document.
Dave has lots of friends but he likes you the best.
Creates visual wonders
Paul Fraser - Head of Technical
RED DRESS
Husband, Dad and Geek
Code Ninja
We love what we do - and we’re damn good too.
+44 (0) 131 624 6705 www.redresscreative.com

Red Dress Creative
Studio 128 Pitt Street
Edinburgh EH6 4DD
+44 (0) 131 624 6705
WWW.REDDRESSCREATIVE.COM