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  • Name …pets….goals….what you do
  • What makes a site successful? The right people and the right tools for the job. Perspective. Redesign. Client. So you may be asking…..
  • 8 ways / areas to focus on for a successful redesign (or creation) BTW 8 is my fav number, ask me why after the pre
  • It’s hard to say what’s most important, but if I had to, I’d say strategy
  • How do I set a strategy and plan for the build?
  • Some would argue that design is most important. Make or break success. Craigslist.
  • Key elements of great web writing and How you can get involved
  • All these elements come together, you need someone to manage all of it
  • Once you’re rocking and rollin, don’t slack. Unfortunately you can never quit. Ever evolving, must keep up. Social media plays a huge part. Blogging, facebook and twitter are the three heavy hitters right now.
  • 8 ways / areas to focus on for a successful

Transcript

  • 1. DaniHeilemanOwner615.538.7332dani@redcanarycreative.com
  • 2.
  • 3.
  • 4. Strategy & Planning
    Design
    Content
    Code
    SEO
    Management
    Analytics
    Social Media
    How can I get my website
    back on the right track?
  • 5. Strategy & Planning
  • 6. Set a strategy & plan
    Set a goal
    Know your demographic
    Focused & Flexible
    Realistic strategic goals
    Look at existing analytics
    Understand User Tasks
    Prelaunch/Post to dos
    be adaptive
    “Effectively assimilate our diverse methods to meet and empower our clients “
  • 7. Design & Ux
  • 8.
  • 9. Key design elements
    User centric design
    Good visuals = trust
    basic html and css
    Avoid Paralysis by analysis
    Put the user first
  • 10. Content creation
  • 11. Great Web Writing
    Get to the point quickly
    No marketing fluff
    Clear language
    Keyword stuffing is so ‘98
    Thou shalt not lie
    Thou shalt not use industry jargon
    IT’S
    GONNA
    RAIN!
  • 12. Code consideration
  • 13. Dev & code guidelines
    Keep it current
    Choose based on needs
    Validate!
    What type of site = type of client
    Ask your Dev smart questions
  • 14. Search engine op
  • 15. Spot SUPER SEO
    SEO is Organic
    Rapidly changing
    These ain’tyomomma’s keywords
    Watch out for too good to be true
    Seo is a process
  • 16. Project management
  • 17. Pm and you
    Design, dev, copy, seo
    Wide knowledge
    Translates wants into $$
    Keeps scope in range
    Strikes a balance in client relations
  • 18. Analytics & data
  • 19. Analytics
    Measure
    Plan ahead
    Make educated changes
    Test
    Don’t overwhelm users
  • 20. Social media
  • 21.
  • 22.
    • Have a primary objective
    • 23. Create blogging policies
    • 24. Decide who should write
    • 25. Engage readers
    • 26. short, fresh, consistent & pro
    • 27. Update regularly
    • 28. Decide how to Handle feedback
    • 29. Monitor frequently
    • Make excuses
    • 30. Think it’ll magically generate traffic
    • 31. Act like a faceless corporation
    • 32. Make it a marketing blog
    • 33. Post robotic press releases
    • 34. Worry about competition
    • 35. Expect too much from your readers
    • 36. Give up
    • create a custom landing page
    • 37. Have a great profile pic
    • 38. Post multiple types of media
    • 39. Post often
    • 40. Engage with questions
    • 41. Use FB as a customer service outlet
    • 42. use places for deals
    • 43. Integrate via a “Like” button
    • Turn off comments
    • 44. Use FB events
    • 45. Message your entire network
    • 46. Post multiple times about …
    • 47. Lose your professionalism
    • 48. Nobody likes a spammymcspamerson
    • 49. Trolls do exist!
    • 50. Post links on someone else’s wall
    • have a personality
    • 51. share links, photos, and videos
    • 52. Watch follow ratios
    • 53. Guide followers to help
    • 54. Balance your stream
    • 55. Have a relevant bio
    • 56. Use a link shortener
    • 57. Show interest
    • Get carried away
    • 58. Retweet every compliment
    • 59. Negotiate with customers
    • 60. Make conversation one-sided
    • 61. Repeat after me: I will not auto dm
    • 62. Tweet too often
    • 63. Treat it like im
    • 64. Use hrblegrmr
  • SEO
    Management
    Analytics
    Social Media
    Strategy
    Design
    Content
    Code