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DaniHeilemanOwner615.538.7332dani@redcanarycreative.com<br />
Strategy & Planning<br />Design<br />Content<br />Code<br />SEO<br />Management<br />Analytics<br />Social Media<br />How ...
Strategy & Planning<br />
Set a strategy & plan<br />Set a goal<br />Know your demographic<br />Focused & Flexible<br />Realistic strategic goals<br...
Design & Ux<br />
Key design elements<br />User centric design<br />Good visuals = trust<br />basic html and css<br />Avoid Paralysis by ana...
Content creation<br />
Great Web Writing<br />Get to the point quickly<br />No marketing fluff<br />Clear language<br />Keyword stuffing is so ‘9...
Code consideration<br />
Dev & code guidelines<br />Keep it current<br />Choose based on needs<br />Validate!<br />What type of site = type of clie...
Search engine op<br />
Spot SUPER SEO<br />SEO is Organic<br />Rapidly changing<br />These ain’tyomomma’s keywords<br />Watch out for too good to...
Project management<br />
Pm and you<br />Design, dev, copy, seo<br />Wide knowledge<br />Translates wants into $$<br />Keeps scope in range<br />St...
Analytics & data<br />
Analytics<br />Measure<br />Plan ahead<br />Make educated changes<br />Test<br />Don’t   overwhelm users<br />
Social media<br />
<ul><li>Have a primary objective
Create blogging policies
Decide who should write
Engage readers
short, fresh, consistent & pro
Update regularly
Decide how to Handle feedback
Monitor frequently</li></li></ul><li><ul><li>Make excuses
Think it’ll magically generate traffic
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Making it Pop

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  • Name …pets….goals….what you do
  • What makes a site successful? The right people and the right tools for the job. Perspective. Redesign. Client. So you may be asking…..
  • 8 ways / areas to focus on for a successful redesign (or creation) BTW 8 is my fav number, ask me why after the pre
  • It’s hard to say what’s most important, but if I had to, I’d say strategy
  • How do I set a strategy and plan for the build?
  • Some would argue that design is most important. Make or break success. Craigslist.
  • Key elements of great web writing and How you can get involved
  • All these elements come together, you need someone to manage all of it
  • Once you’re rocking and rollin, don’t slack. Unfortunately you can never quit. Ever evolving, must keep up. Social media plays a huge part. Blogging, facebook and twitter are the three heavy hitters right now.
  • 8 ways / areas to focus on for a successful
  • Transcript of "Making it Pop"

    1. 1. DaniHeilemanOwner615.538.7332dani@redcanarycreative.com<br />
    2. 2.
    3. 3.
    4. 4. Strategy & Planning<br />Design<br />Content<br />Code<br />SEO<br />Management<br />Analytics<br />Social Media<br />How can I get my website <br />back on the right track?<br />
    5. 5. Strategy & Planning<br />
    6. 6. Set a strategy & plan<br />Set a goal<br />Know your demographic<br />Focused & Flexible<br />Realistic strategic goals<br />Look at existing analytics<br />Understand User Tasks<br />Prelaunch/Post to dos<br />be adaptive <br />“Effectively assimilate our diverse methods to meet and empower our clients “<br />
    7. 7. Design & Ux<br />
    8. 8.
    9. 9. Key design elements<br />User centric design<br />Good visuals = trust<br />basic html and css<br />Avoid Paralysis by analysis <br />Put the user first<br />
    10. 10. Content creation<br />
    11. 11. Great Web Writing<br />Get to the point quickly<br />No marketing fluff<br />Clear language<br />Keyword stuffing is so ‘98<br />Thou shalt not lie<br />Thou shalt not use industry jargon<br />IT’S<br />GONNA<br />RAIN!<br />
    12. 12. Code consideration<br />
    13. 13. Dev & code guidelines<br />Keep it current<br />Choose based on needs<br />Validate!<br />What type of site = type of client<br />Ask your Dev smart questions<br />
    14. 14. Search engine op<br />
    15. 15. Spot SUPER SEO<br />SEO is Organic<br />Rapidly changing<br />These ain’tyomomma’s keywords<br />Watch out for too good to be true<br />Seo is a process<br />
    16. 16. Project management<br />
    17. 17. Pm and you<br />Design, dev, copy, seo<br />Wide knowledge<br />Translates wants into $$<br />Keeps scope in range<br />Strikes a balance in client relations<br />
    18. 18. Analytics & data<br />
    19. 19. Analytics<br />Measure<br />Plan ahead<br />Make educated changes<br />Test<br />Don’t overwhelm users<br />
    20. 20. Social media<br />
    21. 21.
    22. 22. <ul><li>Have a primary objective
    23. 23. Create blogging policies
    24. 24. Decide who should write
    25. 25. Engage readers
    26. 26. short, fresh, consistent & pro
    27. 27. Update regularly
    28. 28. Decide how to Handle feedback
    29. 29. Monitor frequently</li></li></ul><li><ul><li>Make excuses
    30. 30. Think it’ll magically generate traffic
    31. 31. Act like a faceless corporation
    32. 32. Make it a marketing blog
    33. 33. Post robotic press releases
    34. 34. Worry about competition
    35. 35. Expect too much from your readers
    36. 36. Give up</li></li></ul><li><ul><li>create a custom landing page
    37. 37. Have a great profile pic
    38. 38. Post multiple types of media
    39. 39. Post often
    40. 40. Engage with questions
    41. 41. Use FB as a customer service outlet
    42. 42. use places for deals
    43. 43. Integrate via a “Like” button</li></li></ul><li><ul><li>Turn off comments
    44. 44. Use FB events
    45. 45. Message your entire network
    46. 46. Post multiple times about …
    47. 47. Lose your professionalism
    48. 48. Nobody likes a spammymcspamerson
    49. 49. Trolls do exist!
    50. 50. Post links on someone else’s wall</li></li></ul><li><ul><li>have a personality
    51. 51. share links, photos, and videos
    52. 52. Watch follow ratios
    53. 53. Guide followers to help
    54. 54. Balance your stream
    55. 55. Have a relevant bio
    56. 56. Use a link shortener
    57. 57. Show interest</li></li></ul><li><ul><li>Get carried away
    58. 58. Retweet every compliment
    59. 59. Negotiate with customers
    60. 60. Make conversation one-sided
    61. 61. Repeat after me: I will not auto dm
    62. 62. Tweet too often
    63. 63. Treat it like im
    64. 64. Use hrblegrmr</li></li></ul><li>SEO<br />Management<br />Analytics<br />Social Media<br />Strategy<br />Design<br />Content<br />Code<br />
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