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  • Name …pets….goals….what you do
  • What makes a site successful? The right people and the right tools for the job. Perspective. Redesign. Client. So you may be asking…..
  • 8 ways / areas to focus on for a successful redesign (or creation) BTW 8 is my fav number, ask me why after the pre
  • It’s hard to say what’s most important, but if I had to, I’d say strategy
  • How do I set a strategy and plan for the build?
  • Some would argue that design is most important. Make or break success. Craigslist.
  • Key elements of great web writing and How you can get involved
  • All these elements come together, you need someone to manage all of it
  • Once you’re rocking and rollin, don’t slack. Unfortunately you can never quit. Ever evolving, must keep up. Social media plays a huge part. Blogging, facebook and twitter are the three heavy hitters right now.
  • 8 ways / areas to focus on for a successful
  • Transcript

    • 1. DaniHeilemanOwner615.538.7332dani@redcanarycreative.com
    • 2.
    • 3.
    • 4. Strategy & Planning
      Design
      Content
      Code
      SEO
      Management
      Analytics
      Social Media
      How can I get my website
      back on the right track?
    • 5. Strategy & Planning
    • 6. Set a strategy & plan
      Set a goal
      Know your demographic
      Focused & Flexible
      Realistic strategic goals
      Look at existing analytics
      Understand User Tasks
      Prelaunch/Post to dos
      be adaptive
      “Effectively assimilate our diverse methods to meet and empower our clients “
    • 7. Design & Ux
    • 8.
    • 9. Key design elements
      User centric design
      Good visuals = trust
      basic html and css
      Avoid Paralysis by analysis
      Put the user first
    • 10. Content creation
    • 11. Great Web Writing
      Get to the point quickly
      No marketing fluff
      Clear language
      Keyword stuffing is so ‘98
      Thou shalt not lie
      Thou shalt not use industry jargon
      IT’S
      GONNA
      RAIN!
    • 12. Code consideration
    • 13. Dev & code guidelines
      Keep it current
      Choose based on needs
      Validate!
      What type of site = type of client
      Ask your Dev smart questions
    • 14. Search engine op
    • 15. Spot SUPER SEO
      SEO is Organic
      Rapidly changing
      These ain’tyomomma’s keywords
      Watch out for too good to be true
      Seo is a process
    • 16. Project management
    • 17. Pm and you
      Design, dev, copy, seo
      Wide knowledge
      Translates wants into $$
      Keeps scope in range
      Strikes a balance in client relations
    • 18. Analytics & data
    • 19. Analytics
      Measure
      Plan ahead
      Make educated changes
      Test
      Don’t overwhelm users
    • 20. Social media
    • 21.
    • 22.
      • Have a primary objective
      • 23. Create blogging policies
      • 24. Decide who should write
      • 25. Engage readers
      • 26. short, fresh, consistent & pro
      • 27. Update regularly
      • 28. Decide how to Handle feedback
      • 29. Monitor frequently
      • Make excuses
      • 30. Think it’ll magically generate traffic
      • 31. Act like a faceless corporation
      • 32. Make it a marketing blog
      • 33. Post robotic press releases
      • 34. Worry about competition
      • 35. Expect too much from your readers
      • 36. Give up
      • create a custom landing page
      • 37. Have a great profile pic
      • 38. Post multiple types of media
      • 39. Post often
      • 40. Engage with questions
      • 41. Use FB as a customer service outlet
      • 42. use places for deals
      • 43. Integrate via a “Like” button
      • Turn off comments
      • 44. Use FB events
      • 45. Message your entire network
      • 46. Post multiple times about …
      • 47. Lose your professionalism
      • 48. Nobody likes a spammymcspamerson
      • 49. Trolls do exist!
      • 50. Post links on someone else’s wall
      • have a personality
      • 51. share links, photos, and videos
      • 52. Watch follow ratios
      • 53. Guide followers to help
      • 54. Balance your stream
      • 55. Have a relevant bio
      • 56. Use a link shortener
      • 57. Show interest
      • Get carried away
      • 58. Retweet every compliment
      • 59. Negotiate with customers
      • 60. Make conversation one-sided
      • 61. Repeat after me: I will not auto dm
      • 62. Tweet too often
      • 63. Treat it like im
      • 64. Use hrblegrmr
    • SEO
      Management
      Analytics
      Social Media
      Strategy
      Design
      Content
      Code