Create Content With SEO in Mind
Part 2 - HTML Elements
Alberto Cantor | SEO & Data Analyst | acantor@redbricksmedia.com
Welcome back!
Let’s start by doing a
quick recap of last
week’s presentation
By now you probably know all about:
1 2 3
Organic
Search
Paid
Search
Internal
Search
And you should be familiar with the concepts of
crawlers, humans, and search engines
This is what crawlers see
This is what we see
And this is
what the
crawler shows
us
If you still have any
doubts, be sure to check
our other presentation at
redbricksmedia.com/blog
So let’s get started and learn
about those HTML elements
needed for SEO
There are various
HTML elements
that we need to
check constantly
HTML elements basically tell the crawlers (search
engines) what the site is all about
Crawlers come,
read the HTML
code and start to
create an idea
(in their mind) of
what this
particular web
page contains
an...
So you can
understand the
importance that
HTML (and code)
elements have in
SEO...
They are basically
⅓ of the pie - the
ot...
There are many elements we can
cover, but we’re going to start with 3
simple ones you can use to
optimize your site fairly...
1 2 3
Meta
Tags
Header
Tags
Microdata
The ones we’re covering in this presentation are:
Meta tags are
HTML (or XHTML)
elements that are
used to provide
structured metadata
about a web page
Basically they are
short, powerful
descriptions of
the page
The most
important ones
are:1. Title Tag
2. Description
Tag and
3. Keyword Tag
Think of Title
Tags as the most
important
descriptive
sentence of the
document
<title> </title>
You see Title Tags in the top of your browser’s tabs
And in the search engine results
So as you can see,
Title Tags are
important for
search engines
and humans
The search engine
reads what the
page is about a...
The same happens
with the
Description Tag
It gives crawlers
and humans
information about
the page
And finally Keyword Tags
Keywords are used to
provide more
descriptive text to the
page
The Keyword Tag
used to be very
important, but thanks
to sp...
So remember:
1.Title Tag (very important)
2. Description Tag (important)
3. Keyword Tag (less important)
Now let’s
move onto
the Header
Tags
The Header Tags are used to define HTML headings
There are 6 in total
<h1> to <h6>, H1
being the most
important one and
H6 the least
important one
Picture a Geography
Book:
H1 would be the main
title (World Geography)
H2 would refer to the
continents
H3 would be countr...
Header tags are very
important. On top of
the Meta Tags (Title,
Description, and
Keywords),they help
crawlers and search
e...
They should be unique and contain relevant keywords
and should be treated carefully
You need to have a
logical H structure in
your page
Imagine if a book had
several “main titles”... it
would make no sense
...
1 2 3
Meta
Tags
Header
Tags
Microdata
Until now we’ve covered Meta Tags and Headers,
so let’s move on to the last section
“Microdata is an HTML specification used to nest
semantics within existing content pieces on web
pages”
“Search engines, w...
Different Microdata tags need to be implemented to
provide the right information since every page is unique
Schema.org provides
a collection of HTML
tags that webmasters
can use to markup
their pages
Please visit that site in
orde...
Here’s an example of how Microdata looks:
Yes... this is very technical, but trust me when I say it is
very very useful
If you implement Microdata Tags into each page, you
will be helping search engines find you, keeping you
ahead of your com...
Up until now you've
learned a bit about:
1. Meta Tags
2. Headers
3. Microdata
But yes... there’s still more ground to cover
We’re still missing:
Keywords and
Content & Links
Check us out next week and learn how an
effective keyword strategy can boost your SEO
efforts
Thanks!
Send us your questions and visit us at
www.redbricksmedia.com
Alberto Cantor | SEO & Data Analyst | acantor@redbri...
Create Content with SEO in Mind: Part 2 | RBM
Create Content with SEO in Mind: Part 2 | RBM
Create Content with SEO in Mind: Part 2 | RBM
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Create Content with SEO in Mind: Part 2 | RBM

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In part 2 of SEO for Content Creation you will learn about the HTML elements you need to optimize in your page and site to have better rankings in major search engines.

Follow Matt Cutts as he explains the three main HTML elements in SEO.

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Create Content with SEO in Mind: Part 2 | RBM

  1. 1. Create Content With SEO in Mind Part 2 - HTML Elements Alberto Cantor | SEO & Data Analyst | acantor@redbricksmedia.com
  2. 2. Welcome back! Let’s start by doing a quick recap of last week’s presentation
  3. 3. By now you probably know all about: 1 2 3 Organic Search Paid Search Internal Search
  4. 4. And you should be familiar with the concepts of crawlers, humans, and search engines
  5. 5. This is what crawlers see
  6. 6. This is what we see
  7. 7. And this is what the crawler shows us
  8. 8. If you still have any doubts, be sure to check our other presentation at redbricksmedia.com/blog
  9. 9. So let’s get started and learn about those HTML elements needed for SEO
  10. 10. There are various HTML elements that we need to check constantly
  11. 11. HTML elements basically tell the crawlers (search engines) what the site is all about
  12. 12. Crawlers come, read the HTML code and start to create an idea (in their mind) of what this particular web page contains and what it’s all about
  13. 13. So you can understand the importance that HTML (and code) elements have in SEO... They are basically ⅓ of the pie - the other ⅔ are content and links
  14. 14. There are many elements we can cover, but we’re going to start with 3 simple ones you can use to optimize your site fairly quickly
  15. 15. 1 2 3 Meta Tags Header Tags Microdata The ones we’re covering in this presentation are:
  16. 16. Meta tags are HTML (or XHTML) elements that are used to provide structured metadata about a web page
  17. 17. Basically they are short, powerful descriptions of the page
  18. 18. The most important ones are:1. Title Tag 2. Description Tag and 3. Keyword Tag
  19. 19. Think of Title Tags as the most important descriptive sentence of the document <title> </title>
  20. 20. You see Title Tags in the top of your browser’s tabs
  21. 21. And in the search engine results
  22. 22. So as you can see, Title Tags are important for search engines and humans The search engine reads what the page is about and we see it in the search engine result and browser
  23. 23. The same happens with the Description Tag
  24. 24. It gives crawlers and humans information about the page
  25. 25. And finally Keyword Tags
  26. 26. Keywords are used to provide more descriptive text to the page The Keyword Tag used to be very important, but thanks to spammy practices, it is no longer relevant for search engines and crawlers
  27. 27. So remember: 1.Title Tag (very important) 2. Description Tag (important) 3. Keyword Tag (less important)
  28. 28. Now let’s move onto the Header Tags
  29. 29. The Header Tags are used to define HTML headings
  30. 30. There are 6 in total <h1> to <h6>, H1 being the most important one and H6 the least important one
  31. 31. Picture a Geography Book: H1 would be the main title (World Geography) H2 would refer to the continents H3 would be countries H4 would be states H5 would be counties H6 would be cities
  32. 32. Header tags are very important. On top of the Meta Tags (Title, Description, and Keywords),they help crawlers and search engines understand what the page is about
  33. 33. They should be unique and contain relevant keywords
  34. 34. and should be treated carefully
  35. 35. You need to have a logical H structure in your page Imagine if a book had several “main titles”... it would make no sense So it is highly recommended to have 1 H1 and follow with H2 - H6 according to the importance of that content
  36. 36. 1 2 3 Meta Tags Header Tags Microdata Until now we’ve covered Meta Tags and Headers, so let’s move on to the last section
  37. 37. “Microdata is an HTML specification used to nest semantics within existing content pieces on web pages” “Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience” “Search engines benefit greatly from direct access to this data because it allows them to understand the information on web pages and provide more relevant results to users ”
  38. 38. Different Microdata tags need to be implemented to provide the right information since every page is unique
  39. 39. Schema.org provides a collection of HTML tags that webmasters can use to markup their pages Please visit that site in order to learn everything there is to know about Microdata and all the tags you can use in your page
  40. 40. Here’s an example of how Microdata looks:
  41. 41. Yes... this is very technical, but trust me when I say it is very very useful
  42. 42. If you implement Microdata Tags into each page, you will be helping search engines find you, keeping you ahead of your competitors
  43. 43. Up until now you've learned a bit about: 1. Meta Tags 2. Headers 3. Microdata
  44. 44. But yes... there’s still more ground to cover
  45. 45. We’re still missing: Keywords and Content & Links
  46. 46. Check us out next week and learn how an effective keyword strategy can boost your SEO efforts
  47. 47. Thanks! Send us your questions and visit us at www.redbricksmedia.com Alberto Cantor | SEO & Data Analyst | acantor@redbricksmedia.com

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