Best Practices For Using My Space, Facebook And Other Social Netowrking Sites For Recruiting

Slide 1: Recruiting Roadshow Unconference Atlanta, Georgia September 25, 2007 Best Practices for Using MySpace, Facebook and Other Social Networking Sites for Recruiting Steven Rothberg, President and Founder (800) 835-4989 x704 Steven@CollegeRecruiter.com

Slide 2: Overview Definition   Most popular  Problems  Benefits  Best Practices  Second Life

Slide 3: Definition Social networking sites are web sites which people use to connect or work with each other and to form on-line communities.

Slide 4: Most Popular Networking Sites Thousands of sites  MySpace (4,300% increase in first 2 years –  most visited networking site – 80% share) Facebook – 8%  Xanga – 4%  Yahoo! 360 degrees – 1%  LinkedIn – business networking  Second Life and other virtual worlds 

Slide 5: Top U.S. Internet Sites 9. Craigslist 1. Yahoo! 10. Windows Live 2. Google 11. Amazon 3. MySpace (31.5 billion 12. AOL pages/month) 13. Blogger 4. MSN 14. Go 5. eBay 15. CNN 6. YouTube 43. Careerbuilder 7. Facebook 44. Monster 8. Wikipedia Source: Comscore

Slide 7: A Look at MySpace

Slide 8: MySpace Profile Page

Slide 9: Content Posted by Third Parties

Slide 10: Find Candidates on MySpace

Slide 11: MySpace Classifieds

Slide 12: Finding Employers on MySpace

Slide 14: A Look at Facebook

Slide 15: Facebook Friends List

Slide 16: Facebook Friends Page

Slide 17: Facebook Career Center

Slide 18: Facebook’s New Apps

Slide 19: Facebook’s New Apps

Slide 20: Limited Access on Facebook

Slide 21: Find Employers on Facebook

Slide 22: The Problems for Employers If true, background check but invade privacy?   MySpace vs Facebook  Personal vs professional lives If bogus, lack of judgment but best eliminated.  If bogus by third party, can you tell?  Legal – tortious interference with employment  opportunities, invasion of privacy, hacking, etc? See http://www.collegerecruiter.com/weblog/archives/2006/09/employers_using.php

Slide 23: Benefits Remember this is all about networking   Alternative to resume searching  Candidates can advertise availability  Employers can advertise opportunities

Slide 24: Best Practices Secure your URL (use brand and keywords)  Fill out your profile  Invite friends (link to/from other pages)  Be visual (photos, videos)  Start recruiting (resume searching)  Communicate (comments, bulletins)  Participate in groups  Source: Joel Cheesman http://www.authoria.com/solutions/newsletter-april-2007#A2

Slide 25: Second Life & Other Virtual Worlds

Slide 26: Second Life & Other Virtual Worlds

Slide 27: Second Life & Other Virtual Worlds

Slide 28: Thank You! Steven Rothberg, President CollegeRecruiter.com Phone: (800) 835-4989 x704 Email: Steven@CollegeRecruiter.com