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Recruiting Social: Facebook for Talent Engagement

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Facebook, the social networking site that has become a phenomenon, boasts 800 million users. Talk about a candidate goldmine! What’s more, research finds that, on average, people are connected by ...

Facebook, the social networking site that has become a phenomenon, boasts 800 million users. Talk about a candidate goldmine! What’s more, research finds that, on average, people are connected by approximately four degrees of separation. Yes, it’s a small world after all. But how do you navigate a social network with so many members? And what’s considered proper professional protocol when interacting at Facebook, a site where members consider themselves friends? As important, how do you brand yourself and your organization so candidates will “friend” you?

Thankfully, there are best practices you can draw on and tools for greater efficiency you can use.

Gail Houston, social media program manager & recruiter at Intuit, and Leslie Mason, marketing & analytics recruiter at Intuit, share how their company successfully uses Facebook. Tim Besse, co-founder, senior vice president & chief marketing officer at Glassdoor, will provide insight into how the popular website Glassdoor leverages Facebook.

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