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Social media has and continues to dramatically change the world we live in. That’s an easy phrase to dismiss, but prior to the introduction of social technologies bringing millions of connected and interconnected people to speak up, share, and collaborate wasn’t nearly as easy. Online communities play an integral part in the social technology ecosystem, they’re where relationships start in the digital age, and more and more companies are evaluating how to leverage them to support recruiting. When approached from the right perspective, talent communities can help organizations map the complex network of talent around them, explore brand perceptions, influence and develop future generations of the workforce, and establish true pipelines of talent for mission critical roles. Unfortunately, in the rush to jump on the social bandwagon, most approaching talent communities fail to develop long term traction with talent because they do not design their community to provide true value to all parties.