Online Recruiting and Job Pollution

Online Recruiting & Job Pollution WHAT ARE WE DOING? twitter @jjbuss Minnesota Recruiters #mnrec © The Talent Buzz 2010

We’re Making The Shift

Is Recruiting Any Easier Today?

The Result of Online Job Pollution?

More Noise In The System*
Applicants Per Requisition
Meeting Basic Qualifications
*Data from Corporate Executive Board – CLC Recruiting “ Building Next Generation Recruiter Capabilities 3-25-10

Agenda
Evolution of Online Recruiting
Online Recruiting & Job Pollution
Examples
Job Boards
Aggregator Sites
Twitter
Facebook
The Impact on Candidates & Their Experience
What You Can And Should Do

The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches

Remember When?

The Evolution of Recruiting Capabilities 1992 1994 1995 1999 2002 2003 2004 2006 2007 2008 2010 1992 Online Career Center (OCC) Launches 1995 CareerBuilder Launches 2003 Facebook & LinkedIn Launch 1999 Niche Job Sites Gain Traction 2006 Twitter Is Born 2008 Social Recruiting Coined 2010 Monster Acquires HotJobs 1994 The Monster Board Launches 2004 Indeed.com Launches 2007 Mobile Recruiting 2003 Jobs2Web Launches

Job Aggregators Examples

About Job Aggregators
Aggregate jobs from tens of thousands of sites including their publisher networks
Average over 1 million jobs a week
Most offer a “bid” PPC model for sponsoring keywords
Flaws ?
Who do they primarily serve?
Candidates, Companies, or Job Boards?
Significant amount of revenue is from job boards
Business Model
Take your job content from your site, and charge you for ranking
Allow you to compete with job boards you post on (or sites you feed to)
Anybody can bid on ANY keyword (including a company name)
Partner with them, own YOUR content
The Candidate Experience

Job Aggregators – 3 in the Top 10 (2009) Aggregator Aggregator Aggregator

Who Knew?

Why It Matters

Building “Flair” and SEO Pages for Rank Hiring Company Pages Indexed Target 40,240 General Mills 5,800 Cargill 9,720 Medtronic 10,600 3M 6,930 Express Scripts 1,400 US Bank 25,300 Morgan Stanley 10,600 Supervalu 3,870 TOTALS: 114,740

Actual Jobs, vs. Jobs & Pages on Indeed.com Hiring Company # Jobs Open Jobs on Indeed Pages Indexed Target 1,073 2,529 40,240 General Mills 103 388 5,800 Cargill 238 490 9,720 Medtronic 505 1,816 10,600 3M 626 869 6,930 Express Scripts 153 386 1,400 US Bank 1,590 3,076 25,300 Morgan Stanley 1,891 2,613 10,600 Supervalu 162 571 3,870 TOTALS: 6,341 12,730 114,740

Check The Sources

Online Job Pollution

The Lure from Sponsors Selling candidates on services A candidate’s Resume is now available to thousands of recruiters and companies – for you to now compete against

Indeed.com Search

Indeed > Minneapolis Recruiter

Indeed > MinneapolisRecruiter.com > FinancialJobBank

The “Bob’s” Want To Know: What About The Candidate Experience?

An Example Search Path

Pop-Up Ad: Need Financial Aid?

Please Register With Us!

Want a Degree?

Where Did The Job Go?

Pop-Up Ad: What Do You Want To Be When You Grow Up?

An Aggregator Search Path

Then… The Application Process

Measuring Results Do You Know The Source Of Site Traffic? © The Talent Buzz

Job Aggregator Strategy Recommendations

Job Aggregator Strategy Recommendations
Consider the candidate experience
Go direct, know traffic sources
Push for exclusive feeds
Add “apply” URL in all job content
Consider a paid + organic strategy
Block IP addresses of known scrapers
Re-work your job board contracts
Stop job boards from re-advertising
Consider a legal approach
Add publishing rights to your job content
Deploy a copyright infringement process

And… Be On The Lookout
Sites that have arbitrage traffic
Sites that steal content
Sites that buy/sell traffic
Candidate click confusion
Demand organic traffic

Let’s Fix Our Problems By…. getting social

Let’s Pollute Even More

Job Search Gone Twild

Twitter Profiles With “Jobs”

Sample of Online Job Pollution Via Twitter

It’s OK, Now You Can Organize The Chaos!

On Facebook: CareerBuilder vs. Sarah Palin Total Fan Base Across All Channels: 175,000 Total Fan Base Across All Channels: Over 3,000,000

CareerBuilder Channels & Fans – on Facebook Facebook Channel Total Fan Base Administrative 367 Finance 14,972 Sales & Mktg 14,213 Healthcare 2,884 Retail 9,566 Engineering 14,156 Education 3,512 Food Service 883 Technology 6,931 Hospitality 302 TOTALS: 67,786

Meaningful Content? You Decide.

Social Recruiting Recommendations
Define your strategy
Don’t listen to the experts
Validate & verify their results and specifics
Know who has your jobs
Go direct when possible
Outsource what makes sense
One size doesn’t fit all
Avoid anecdotal information
Targeted opportunities

Thanks!
Q&A

Contact & Connect
Contact / Connect with Jason Buss
LinkedIn: www.linkedin.com/in/jbuss
Twitter: www.twitter.com/jjbuss
Facebook: www.facebook.com/jasonbuss
Foursquare: www.foursquare.com/user/jjbuss
Gmail: bussjj (at) gmail.com
Skype: bussjj
www.TheTalentBuzz.com

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Online Recruiting and Job Pollution

by Jason Buss on May 02, 2010

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Online Recruiting and Job Pollution — Presentation Transcript