Social Networks for Recruitment - SWA 2008


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Chris Hoyt (aka: RecruiterGuy) spoke at Southwest Airlines on the benefits and growing trend of recruiting via Social Networks.

Published in: Business, Technology
  • Hi,
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    Sorry, for this comment, i have commented on topic for recession, but then i went universal, pardon me .... !
    i am not doing too much, i am doing what i think it has to be done ....
    my solution for recession is universalisation, means evaluate all resourcess and assets of universe and then apply necessary sum of new currency (Zik=100$) to pay all debts and to buy off all taxes from national governments ....
    of course for this we need adequate entity, i see on horizon only myself as the secular and universal, legal and official The God, recognised by UN and with contracts with all national states governments,
    of course i invite you all to create a fresh new account at google, free, but with my data: universal identities names and universal residence, like this: Zababau Ganetros Cirimbo Ostangu ogiriny64256142, ( you can create this one but then inform me), access to account i have to have because this is divinising universalisation, but you can open it for all, i simply have to arrange it to adapt to paradigm, isn't it ......
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  • Please send me the copy of this presentation, I wan to add the points in my webcast..thanks
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  • Social Networks for Recruitment - SWA 2008

    1. 1. Southwest Airlines - Summer 2008 Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy (
    2. 2. Recruiting Today – Leveraging the Internet Niche Job Boards Niche Job Boards <ul><li>Major Job Boards </li></ul><ul><li>Pros: </li></ul><ul><li>Efficient </li></ul><ul><li>Low CPA </li></ul><ul><li>Brand (active seekers) </li></ul><ul><li>Cons: </li></ul><ul><li>Only active seekers </li></ul><ul><li>Losing share </li></ul>Internet Overall vs. Top Job Boards Source: ComScore 30% Missing 70% of total US Internet audience But some companies spend over 70% of budget to reach 30% of audience 70%
    3. 3. Leveraging the Internet – 100% Niche Job Boards Niche Job Boards <ul><li>Major Job Boards </li></ul><ul><li>Pros: </li></ul><ul><li>Efficient </li></ul><ul><li>Low CPA </li></ul><ul><li>Brand (active seekers) </li></ul><ul><li>Cons: </li></ul><ul><li>Only active seekers </li></ul><ul><li>Losing share </li></ul>Internet Overall vs. Top Job Boards Source: ComScore 30% 70%
    4. 4. Keys to an Integrated Strategy Web Strategy Having a solid website is the foundation. It should be the baseline where customers get their news about the company and products. Internet Marketing Strategy Outreach with traditional affiliate networks, advertising, PPC, search, press and media online. Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social network tools that people use.
    5. 5. The communication eras WEB1.0 > WEB2.0 > ?
    6. 6. Web 1.0 Connecting people to information.
    7. 7. Web 2.0 Connecting people to each other. Self Publishing.
    9. 9. Web 2.0 | 3.0 Options for Recruitment <ul><li>Web 2.0/3.0 features enable candidates to engage with your company and interact at a deeper level with the hiring process taking your presence from career site to career portal. </li></ul>Social Networking features Online Games Interactive talent networks Virtual site hosts Interactive timelines Video testimonials Choose your path site design Where do I fit? modules Online polls RSS—Really Simply Syndication Dynamic content Interactive career pathing Mobile job agents Online scheduling Recruiter chat Company blogs Podcasts Free downloads (music, screensavers, job roll, etc.)
    10. 10. Social Networking Defined Source: Wikipedia “ A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.” “ Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.”
    11. 11. Geek vs. Nerd <ul><li>Nerd  … refers to a person who passionately pursues intellectual activities, esoteric knowledge or other obscure interests that are age inappropriate rather than engaging in more social or popular activities. </li></ul><ul><li>The stereotypical nerd is intelligent but socially and physically awkward. </li></ul><ul><li>Source: Wikipedia (of course!) </li></ul>
    12. 12. Geek vs. Nerd <ul><li>Geek  … The term &quot;geek&quot; originally referred to the carnival performers whose act consisted of biting the heads off chickens and eating glass. </li></ul><ul><li>[fortunately] Over time it came to be applied to anyone who got paid to do work considered odd or bizarre by mainstream society.  </li></ul><ul><li>Source: </li></ul>
    13. 13. Web 2.doh! HR’s Current Attitude <ul><li>64% of US companies deny their employees access to social networking sites such as Facebook, MySpace, and Ning </li></ul><ul><li>54% of HR decision makers have encountered or have had to discipline employees for time-wasting on the Internet </li></ul><ul><li>23% of HR decision makers are unfamiliar with Web 2.0 </li></ul><ul><li>42% are familiar with the sites, but do not use them </li></ul><ul><li>34% actively use Web2.0 technologies </li></ul>Source: Clearswift, October 2007
    14. 14. Why Social Networks are Important to Recruiting <ul><li>Sourcing </li></ul><ul><li>Contact Management </li></ul><ul><li>Hiring </li></ul><ul><li>On-boarding </li></ul><ul><li>Engagement </li></ul><ul><li>Collaboration </li></ul><ul><li>Training </li></ul><ul><li>Rehiring </li></ul>
    15. 15. Where Talent is Going <ul><li>Source: Alexa </li></ul>
    16. 16. Where Talent is Going <ul><li>Source: Alexa </li></ul>
    17. 17. How Social Networks are used—for now.
    18. 19. MySpace for Recruiters Create a Career Page Source by Profile Data
    19. 20. Advertising on MySpace <ul><li>Targeted Advertising </li></ul><ul><ul><li>MySpace, MySpaceTV, Groups, Blogs, Channels, </li></ul></ul><ul><li>Career Pages </li></ul><ul><ul><li>Interactive presence </li></ul></ul><ul><ul><li>Alumni, College, Job-Specific, Company Overview </li></ul></ul><ul><li>MySpace Widget Advertising </li></ul><ul><li>Job Postings </li></ul>
    20. 21. FaceBook for Recruiters Career Page Alumni Groups Intern Groups
    21. 22. Advertising on Facebook <ul><li>Facebook Pages </li></ul><ul><ul><li>Interactive business presence </li></ul></ul><ul><ul><li>Alumni, college, job-specific, company overview </li></ul></ul><ul><li>Facebook Social Ads </li></ul><ul><ul><li>Targeted ads by age, gender, location, interests, etc. </li></ul></ul><ul><ul><li>Content integration </li></ul></ul><ul><li>Work with Me (application) </li></ul><ul><li>MSN banners on Facebook </li></ul><ul><ul><li>Targeted by location, gender, etc. </li></ul></ul>
    22. 28. “Work With Me”
    23. 29. “Work With Me”
    24. 30. LinkedIn for Recruiters <ul><li>LinkedIn Recruiter </li></ul><ul><li>Dashboard with enhanced user capabilities: search, InMail and candidate management functionality </li></ul><ul><li>InMail </li></ul><ul><ul><li>Candidate emails in and out of personal network. </li></ul></ul><ul><li>Targeted Advertising Profiles </li></ul><ul><ul><li>Increased visibility </li></ul></ul><ul><li>Job Postings </li></ul>
    25. 31. Career Portal: Interactivity
    26. 33. Podcasting… (can you hear me now?)
    27. 34. Twittering? <ul><li>What’s the point? </li></ul><ul><li>Who’s watching? </li></ul><ul><li>This is networking? </li></ul>
    28. 35. Hiring Twits? <ul><li>First Telecom </li></ul><ul><li>Shot of adrenaline </li></ul><ul><li>Short attention span </li></ul><ul><li>Effective ROI? </li></ul>
    29. 36. Best Practices of Active Social Media <ul><li>Avoid “marketing” at all costs </li></ul><ul><ul><li>Not about the corporate marketing message – it’s about sharing information and access </li></ul></ul><ul><li>Show honesty and transparency </li></ul><ul><ul><li>Be upfront and truthful when working with bloggers, podcasters and other social media outreach </li></ul></ul><ul><li>Forget what you know about PR </li></ul><ul><ul><li>Social Media is about relationships and friendships and being human </li></ul></ul><ul><li>Be prepared for the negative </li></ul><ul><li>Be knowledgeable, timely and succinct </li></ul><ul><li>Become an influencer (dedicate time) </li></ul><ul><li>Zero in on the other influencers – reach out, befriend, provide value, drive leads </li></ul>
    30. 37. Social Network Do’s & Don’ts 3 rules of social computing: Contact is king; the response is the message, and consumers call the shots. 2006 Consumer Marketing Forum EMEA <ul><li>Do warmly, sincerely greet. </li></ul><ul><li>Do “bring something” to the table, an idea, new information, an introduction. </li></ul><ul><li>Do keep your lists tight. </li></ul><ul><li>Do guard your privacy. </li></ul><ul><li>Do measure success. </li></ul><ul><li>Don’t spam; follow up in person, email or on the phone. </li></ul><ul><li>Don’t treat it like a database. </li></ul><ul><li>Don’t expect immediate responses. </li></ul><ul><li>Don’t BE spammed, protect your privacy </li></ul>
    31. 38. Social Networking for Recruitment Recruiting 2.0 | Chic Geek and Open Discussion Christopher Hoyt, Associate Director Talent Attraction, AT&T aka: RecruiterGuy ( Dialogue…