Recruitfest - Talking Glocal

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Recruitfest - Talking Glocal

  1. 1. Talking Glocal for Employment Brand<br />Eric Winegardner<br /> Monster Worldwide<br />Chris Hoyt<br /> PepsiCo<br />
  2. 2. Who is This Guy?!<br />PepsiCo<br /> global talent engagement & marketing leader<br />Over 17 years<br /> experience in talent acquisition/management<br />Public Speaker<br /> around the globe on social/mobile recruiting<br />@PepsiCoJOBS | @TheRecruiterGuy<br />Narcissist<br /> avid blogger & lifestreamer (recruiterguy.net)<br />
  3. 3. What the #@!& is ‘Glocal’?<br />By definition, the term “glocal” refers to the individual, group, division, unit, organization, and community which is willing and able to “think globally and act locally.”<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  4. 4. Credit where credit is due…<br />Blog Post<br /> this doesn’t happen overnight<br />Vision & Buy-in from Leadership<br /> without it you’re running in place<br />Hungry Innovators<br /> smart recruiters make this MUCH easier<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  5. 5. Where it all started…<br />18 $1B+ brands<br />$250mm - $1B brands<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  6. 6. Setting some basic goals…<br />Leverage:<br /> Existing corporate messaging (all those brands!)<br /> The Promise to the employees; The Promise to the company<br />Develop:<br /> A singular and scalable identity – for multiple touch-points!<br />Extend:<br /> Communication options to new markets<br /> Existing corporate message<br />
  7. 7. Global Immersion…<br />SEIZE THE DAY!<br />TOGETHER<br />WE WIN<br />REAL-WORLD<br />LEADERSHIP<br />PERFORMINGWITH PURPOSE<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  8. 8. @PepsiCoJOBS | @TheRecruiterGuy<br />
  9. 9. @PepsiCoJOBS | @TheRecruiterGuy<br />
  10. 10. @PepsiCoJOBS | @TheRecruiterGuy<br />
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  12. 12. @PepsiCoJOBS | @TheRecruiterGuy<br />
  13. 13. @PepsiCoJOBS | @TheRecruiterGuy<br />Things we learned…<br />GO GLOBAL OR GO HOME.<br />Global focus groups were critical in the development of value prop & brand. (employees from the manufacturing floors to the executive suite)<br />GAIN BUY-IN AND REGULARLY COMMUNICATE.<br />Upfront buy-in and support from key stakeholders along with ongoing status updates is critical to success<br />STRONG PARTNERSHIPS ARE CRITICAL. <br />Open, candid dialogue throughout the process is required to win<br />TAKE RISKS AND PUSH THE ENVELOPE.<br />Trust your instincts and go with them, you selected your talent – now trust it<br />
  14. 14. @PepsiCoJOBS | @TheRecruiterGuy<br />(more) Things we learned…<br />EXPECT BUMPS IN THE ROAD - AND PLAN FOR THEM!<br />Learn from our challenges and failures<br />STRONG TEAM AND LEADERSHIP.<br />A strong project team and a dedicated leader is key to managing all aspects of the project.<br />ALIGN THE MESSAGING, SING FROM ONE PAGE OF THE HYMNAL<br />Tie together corporate messaging – so that internal and external talent will fully understand the story.<br />HAVE FUN!<br />Otherwise – why are you here?<br />
  15. 15. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  16. 16. @PepsiCoJOBS | @TheRecruiterGuy<br />
  17. 17. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  18. 18. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  19. 19. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  20. 20. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  21. 21. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  22. 22. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  23. 23. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  24. 24. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  25. 25. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  26. 26. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  27. 27. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  28. 28. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />
  29. 29. Language Rotations<br />@PepsiCoJOBS | @TheRecruiterGuy<br />

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