PepsiCo Talent Acquisition "Refresh"

PepsiCo Refreshes Talent Acquisition
ERE Fall Conference
Hollywood, FL
September, 2011
Paul Marchand – Global VP Talent Acquisition
Sheila Stygar – Sr. Director Talent Acquisition
Chris Hoyt – Talent Engagement & Marketing Leader

A GLOBAL POWERHOUSE

THAT EMBRACES CHANGE

GUIDED BY A VISIONARY LEADER AND OUR STRATEGIC IMPERATIVES
To build and extend our macrosnack portfolio
To sustainably and profitably grow our beverage business worldwide
To unleash the power of the Power of One
To build and expand our nutrition business
To cherish our associates
To achieve excellent financial performance

THESE ARE UNPRECEDENTED TIMES….
BROAD BASED UNEMPLOYMENT
GOVERNMENTS IN CRISIS
HOUSING CRASH
UNSTABLE
EQUITY MARKETS

IMPACT ON TALENT

BY THE NUMBERS
Source: Boston Consulting Group

IMPACT ON TALENT ACQUISITION
DELIVER
THE BASICS
CHANGE
THE GAME

TALENT ACQUISITION VISION
To create a competitive advantage in hiring top talent achieved through a transformed recruiting function that is aligned against PepsiCo’s strategic initiatives.

OUR STRATEGIC “BIG BETS”
Branding
Campus
Capability
Technology
Selection
Sourcing

IT STARTS WITH “TA MISSION CONTROL”
• Recruitment operations
• ATS oversight
• Brand management
• Metrics & analytics

ENGAGING CANDIDATES
OLD
NEW
Delivering a message
Creating a dialogue and keeping it fresh

ONE COMPANY, ONE VOICE

ONE WORLD, ONE VOICE

TWO AUDIENCES, ONE VOICE
WITH CANDIDATES
WITH EMPLOYEES

WITH A FOCUS ON AN ADVANCED DIGITAL EXPERIENCE

QR CODES

TWITTER

THROUGH STORY TELLING

THROUGH STORY TELLING
Passionate Possibilities -- Helen Hofstede of PepsiCo
www.pep.jobs/PassionatePossibilities

ENGAGEMENT & TRANSPARENCY

TRADITIONAL SOURCING CHANNELS REMAIN VIABLE

NEW SOURCING CHANNELS ARE WHERE IT IS AT

A CLOSER LOOK AT LINKEDIN

FINDING FUTURE LEADERS – CAMPUS AS ONE

OUR GLOBAL ATS IS OUR FOUNDATION

WHILE DELIVERING A REWARDING EXPERIENCE

ATTRACTING AND DEVELOPING A GLOBALLY CONNECTED TA TEAM

FUTURE TRENDS

1 – AN EVOLUTION FROM RECRUITER TO TALENT ADVISOR
“The Talent Advisor earns the right to influence by informing staffing decisions with acute knowledge of the organization and deep expertise of external markets.”
SOURCE: CORPORATE LEADERSHIP COUNCIL

2 – AN INTEGRATED TALENT SYSTEM
TA
TM

3 – TRUE GLOBAL SCOPE AND CAPABILITY

CLOSING THOUGHTS
Listen and align to the business.
Have a vision of “what could be.”
Lead the way and stay on course.
Embrace obstacles.
Share success inside and out.

THANK YOU!
Paul Marchand – Global VP Talent Acquisition
Sheila Stygar – Sr. Director Talent Acquisition
Chris Hoyt – Talent Engagement & Marketing Leader

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PepsiCo Talent Acquisition "Refresh"

by Chris Hoyt on Sep 17, 2011

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PepsiCo Talent Acquisition "Refresh" — Presentation Transcript