by Chris Hoyt, Talent Engagement & Marketing Leader at PepsiCo at PepsiCo on Sep 27, 2010
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An introduction to the Next Generation of Recruiting Innovation ...
An introduction to the Next Generation of Recruiting Innovation
Presentation by Chris Hoyt at SMA Greater Chicago
Original Presentation by Chris Hoyt & Michael Marlatt at National SHRM EMA 2010
Web 3.0 advances the notion of the ‘ubiquitous, portable web’ and in some channels shows mobile as the future web experience of choice. Mobile media & technology forces us to rethink how we communicate. With over 4 billion subscribers, mobile is the most widely used mass media communication channel on the planet. Next to our keys, and money, we never leave home without our mobile device.
With mobile text-messaging, relevant content gets to candidates faster than ever. As companies invest in mobile for consumer marketing and tout sales increases of over 30% during targeted campaigns, marketing for employment isn’t far behind – and smart employers are measuring its impact in the applications, hires and response times.
It's not just speed alone—SMS/text-messaging is growing because:
¤ It’s intimate and requires “opt-in” participation. Nothing comes unsolicited.
¤ It's timely and convenient. There's no need to be near a desktop in order to receive the content that is important.
¤ It puts users in charge of the information flow (pull) while making content consumption more efficient.
¤ It’s measurable and offers immediate ROI.
Chris Hoyt - www.RecruiterGuy.net
Michael Marlatt - www.CloudRecruiting.net
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