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The Art of Persuasion - Matt Alder
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The Art of Persuasion - Matt Alder

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Published

Originally presented at RecFest 2014 www.recfest14.com

Originally presented at RecFest 2014 www.recfest14.com

Published in Business , Technology
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Transcript

  • 1. metashift limited © 2014 The Art of Persuasion Matt Alder matt@metashift.co.uk
  • 2. metashift limited © 2014
  • 3. metashift limited © 2014 What I’m going to talk about • The Persuasion Problem • Persuasion In the Digital Age • Persuasion In Action
  • 4. metashift limited © 2014 The Persuasion Problem © MetaShift 2012
  • 5. metashift limited © 2014 Reactive Recruitment
  • 6. metashift limited © 2014 The Old Ways Don’t Work “I don’t believe a word employer careers sites say, it’s all just spin” -A Job Seeking Finance Director
  • 7. metashift limited © 2014
  • 8. metashift limited © 2014 Mobile is changing everything…… The Paradigm Shift
  • 9. metashift limited © 2014 Text only is dead
  • 10. metashift limited © 2014 Noise!
  • 11. metashift limited © 2014 Persuading the right people
  • 12. metashift limited © 2014 Persuasion In The Digital Age © MetaShift 2012
  • 13. metashift limited © 2014 Broken Funnel
  • 14. metashift limited © 2014 The DNA of Digital Persuasion Magnetic Convincing Convert
  • 15. metashift limited © 2014 Persuasion In Action © MetaShift 2012
  • 16. metashift limited © 2014 Persuasion Framework
  • 17. metashift limited © 2014 Persuasion Framework • Simple • Unexpected • Concrete • Credible • Emotional • Story
  • 18. metashift limited © 2014 Example
  • 19. metashift limited © 2014
  • 20. metashift limited © 2014 Example • Simple • Unexpected • Concrete • Credible • Emotional • Story
  • 21. metashift limited © 2014 Summary
  • 22. metashift limited © 2014 For Discussion…… Do you have a persuasion problem? How Broken is your funnel? How can you be Magnetic, Convincing and Drive Conversion from the right audience Is your message Made To Stick (SUCCES)
  • 23. metashift limited © 2014 matt@metashift.co.uk